Lifestyle
Resilience CBD Helps to Climb Your Mount Everest
Climbing your personal “Everest” shouldn’t seem like an impossibility. In 2019, two U.S. military veterans—one, a former Navy Seal and the other a former Army Captain—came together to begin a company for selling CBD products, in hopes of helping people meet their goals, their unique “Everests”, which may seem like an unexpected occurrence, at first. The two veterans knew that CBD products could aid healing and reducing anxiety.
But Michael Tatz, one of the founders of Resilience CBD, realized CBD has a multitude of benefits through using it, especially for those who are physically active, and who set personal “Everest” goals for themselves.
The founders know, from personal experience while serving, the body has great physical potential. Upon returning from serving, both of them, including Michael, found they were experiencing both physical and mental stresses and traumas as a result of their time in the military. They felt their potential was stunted, their stamina was shortened, and fatigue and stress was jeopardizing their day-to-day abilities.
They used CBD to help ease their pain and inflammation, and they found CBD not only reduced these things, but also increased their stamina and unexpectedly calmed their minds and heightened their focus. They both used products infused with CBD-oil and were surprised how much the CBD helped relieve the pain they felt during and after working out and calmed down their stress. Both Michael and his co-founder saw that by using CBD, they were able to conquer their fitness goals. This meant that stress and trauma didn’t have to be permanent, and it meant CBD could be used to help. They fully believed that no one should have to put off a goal because of trauma or stress.
For the two veterans, believing in the human potential means helping everyday athletes and others to overcome obstacles in order to meet their goals. Since the body is capable, and if the mind is determined, nothing should stop someone from meeting their goal. They saw that CBD is a way to bring goals even closer, which brought them to their vision of sharing CBD with others who wanted to meet fitness goals and achievements—and of course, help other veterans.
The two dedicated athletes and veterans felt they wanted to share the plethora of benefits they had experienced with other athletes, fellow veterans, and goal-setters.
But the founders didn’t want to just create a CBD product. They had the vision in mind to create a product that would benefit other physically active individuals, goal-setters, and both everyday and professional athletes.
They experienced how CBD can help those who are physically active, so they came up with a vision of how to help others within the fitness community. They decided to offer CBD products that focused on healing needs and desired performances, as well as using research and new CBD-developments to discover effective ways to integrate CBD into daily life.
Michael says it isn’t just CBD that is key to making the difference in performance. Resilience CBD uses a variety of ingredients—including lemongrass, rosemary, and other herbs—to have the best possible effect for stressed muscles and inflammation.
Resilience CBD’s commitment to the fitness community and to veterans is rooted in the belief in human potential and unlocking it to achieve whatever goals may be set to help a person climb their Everest.
Lifestyle
Crafting a Greener Glow: Alternative Therapies’ Sustainable Skincare Revolution
Byline: Avery Lim
Photo Credit: Alternative Therapies
Sustainability is an ongoing theme in a world that finally answers the environment’s call to action. From toning down single-use plastics to making subtle yet powerful lifestyle changes, modern society means business when it comes to the green revolution.
The skincare industry, in particular, is pitching in by resorting to clean beauty. From Greece to the Netherlands, Amalia Pavlidou stumbled upon a revelation. As she browsed rows of natural products, the idea for Alternative Therapies began to take shape—a skincare line rooted in nature, yet forward-thinking in science.
The Evolution of a Conscious Skincare Movement
As consumers demand more transparency in their beauty routines, the natural and vegan skincare market is booming. Alternative Therapies finds itself at the heart of this eco-conscious shift.
“When we started, it was not just about creating products—it was about driving a movement that would help put the world on track toward healing,” says Amalia Pavlidou. “I wanted to prove that luxury and sustainability can coexist without canceling each other out.”
This philosophy shines through in every detail, from the company’s recyclable glass packaging to its commitment to avoiding harmful chemicals like parabens and sulfates. One of the flagship products, the vitamin C serum, is a true reflection of this concept, blending 2% natural Vitamin C, ferulic acid, and sea-buckthorn to deliver both radiant skin and a clean conscience.
Alternative Therapies, once a small player, has utilized this trend, entering the competitive U.S. market this year. “There is a deep-rooted connection between nature and self-care in Greek culture,” explains Pavlidou. “We are bringing that tradition to the global stage, blending it with progressive science.”
The Rise of Eco-Beauty
Amalia Pavlidou’s plan for progress in the industry—one where luxury does not compromise ethics—has attracted a growing community of supporters. As Alternative Therapies expands its presence in the U.S., it remains grounded in its mission to redefine beauty standards.
“When I started this, I was hoping to do more than simply build a business—I wanted to build a legacy,” reflects Pavlidou. “Apart from looking good, beauty should be about feeling good and doing good.”
Now the question is not whether the beauty industry will embrace sustainability—it is how quickly it can catch up with pioneers like Alternative Therapies taking the reins. With its commitment to changing the world with mild ingredients, the brand is crafting a greener glow, lighting the way for a more conscious industry. To that effect, it is evident that luxury and beauty can be synonymous.
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