Lifestyle

Reputed beauty influencer Ami Desai shares her Thoughts on Motherhood and Entrepreneurship

Published

5 years ago

May 20, 2020

Many women think it would be too challenging to be both a mother and an entrepreneur. It feels like one of your roles will always be neglected. However, beauty influencer Ami Desai thinks more women need to be open to the possibility of finding fulfillment in both their work and family lives.

Desai has a history in Hollywood, working on shows like Lux Lifestyles on Wealth TV, Inside Edition, and #OWNshow on Oprah.com. However, she soon realized that working in the beauty industry was her true calling. She created a beauty business with a focus on South Asian women, who, for a long time, haven’t had makeup artists who catered to them for special occasions.

Now, she combines all of these worlds as an on-air beauty and lifestyle expert. You can often find Desai on Home & Family TV and KTLA 5 News. She loves getting the word out about beauty trends and the lifestyle brands she enjoys.

She’s also created a brand as a modern mom influencer. Desai posts about her children frequently on her Instagram. There’s an adorable video of her daughter putting on her makeup, and lots of sweet family portraits. Since she’s pregnant with her third child, she’s also been showcasing a lot of maternity wear, even including swimsuits.

“I try to bring together all of my areas of expertise to help moms learn how to juggle it all,” Desai said. “I think you can be beautiful, have fun, love your kids, and still grow your business.”

There are many ways that Desai organizes her life with kids. She and her husband have an extensive Google Calendar where they can keep track of appointments and dates. Her family also limits screen time so that they can spend time together as a family after dinners.

“One of the most important things you can do as a mother is regular self-care,” Desai said. “It might not seem important, but you need to find ways to fill up your tank for your kids. That doesn’t always mean spending every moment with them. If you don’t have any energy because you haven’t been kind to yourself, you won’t have anything to give to them.”

Desai acknowledges that being a mom and an entrepreneur is hard. However, she wants you to know that it’s possible. If you want it enough, you can bring balance to all parts of your life and live the way you want.

Lifestyle

Coco Glow Redefines Success on Natalie Massaro Terms

Published

2 days ago

November 23, 2024

Michelle Langton

The American Dream whispers promises of opportunity, but for first-generation children, it can also carry a heavy weight of expectation. Natalie Massaro, the visionary behind Coco Glow, knows this firsthand. “There was an unspoken pressure to succeed,” Natalie explains. “Failure wasn’t an option.” This fueled a relentless work ethic in her – juggling two jobs while in school, a constant drive to excel that burned brightly within her.

This drive initially led the SheEO down a traditional path. But a different passion, simmering beneath the surface, tugged at her – a love for beauty and skincare. Stemming from her own experiences navigating body image as a woman with curves in a world often fixated on a single standard of beauty, Natalie knew there was a different narrative to be told.

It was a leap of faith, fueled by unwavering determination, which led Natalie to trade in the traditional path for entrepreneurship. in 2019, Coco Glow was born out of her Jersey Shore apartment. Today she has a staff of talented contour artists and is currently expanding into a second location. The recent introduction of teeth whitening hints at a future where Coco Glow offers a complete canvas for radiant beauty.

“Always find your why,” is Natalie’s mantra. Inspired by her parents’ unwavering work ethic, a constant reminder that “no one can fail if you are consistently showing up every day,” Natalie poured her heart and soul into Coco Glow. Entrepreneurship, it seems, runs in her blood. Her father’s success was a testament to the power of hard work and dedication, values that now echo in Coco Glow’s leadership. Her commitment to exceptional service is a direct reflection of the “show up every day” mindset.

A testament to the American Dream – reimagined for a new generation. It’s about defying expectations, forging your own path, and leaving your mark. It’s about finding your “why” and turning it into something beautiful, one sun-kissed client at a time. And witnessing the boost of confidence in each client who walks out the door is its own reward.

“Every client is understood, their wants and needs are adjusted to – your spray tan is the easiest part of your day” – perfectly represents her client-centric approach.

Experience Natalie’s artistic touch and the Coco Glow team help you feel radiant from the inside out. Visit their storefront Shrewsbury, New Jersey, or call (732) 362-7890. Stay updated on their latest creations and explore their offerings at https://cocoglowairbrush.com.