Lifestyle

Reputed beauty influencer Ami Desai shares her Thoughts on Motherhood and Entrepreneurship

Published

5 years ago

May 20, 2020

Many women think it would be too challenging to be both a mother and an entrepreneur. It feels like one of your roles will always be neglected. However, beauty influencer Ami Desai thinks more women need to be open to the possibility of finding fulfillment in both their work and family lives.

Desai has a history in Hollywood, working on shows like Lux Lifestyles on Wealth TV, Inside Edition, and #OWNshow on Oprah.com. However, she soon realized that working in the beauty industry was her true calling. She created a beauty business with a focus on South Asian women, who, for a long time, haven’t had makeup artists who catered to them for special occasions.

Now, she combines all of these worlds as an on-air beauty and lifestyle expert. You can often find Desai on Home & Family TV and KTLA 5 News. She loves getting the word out about beauty trends and the lifestyle brands she enjoys.

She’s also created a brand as a modern mom influencer. Desai posts about her children frequently on her Instagram. There’s an adorable video of her daughter putting on her makeup, and lots of sweet family portraits. Since she’s pregnant with her third child, she’s also been showcasing a lot of maternity wear, even including swimsuits.

“I try to bring together all of my areas of expertise to help moms learn how to juggle it all,” Desai said. “I think you can be beautiful, have fun, love your kids, and still grow your business.”

There are many ways that Desai organizes her life with kids. She and her husband have an extensive Google Calendar where they can keep track of appointments and dates. Her family also limits screen time so that they can spend time together as a family after dinners.

“One of the most important things you can do as a mother is regular self-care,” Desai said. “It might not seem important, but you need to find ways to fill up your tank for your kids. That doesn’t always mean spending every moment with them. If you don’t have any energy because you haven’t been kind to yourself, you won’t have anything to give to them.”

Desai acknowledges that being a mom and an entrepreneur is hard. However, she wants you to know that it’s possible. If you want it enough, you can bring balance to all parts of your life and live the way you want.

Lifestyle

Crafting a Greener Glow: Alternative Therapies’ Sustainable Skincare Revolution

Published

1 week ago

December 25, 2024

Michelle Langton

Photo Credit: Alternative Therapies

Byline: Avery Lim

Photo Credit: Alternative Therapies

Sustainability is an ongoing theme in a world that finally answers the environment’s call to action. From toning down single-use plastics to making subtle yet powerful lifestyle changes, modern society means business when it comes to the green revolution.

The skincare industry, in particular, is pitching in by resorting to clean beauty. From Greece to the Netherlands, Amalia Pavlidou stumbled upon a revelation. As she browsed rows of natural products, the idea for Alternative Therapies began to take shape—a skincare line rooted in nature, yet forward-thinking in science.

The Evolution of a Conscious Skincare Movement

As consumers demand more transparency in their beauty routines, the natural and vegan skincare market is booming. Alternative Therapies finds itself at the heart of this eco-conscious shift.

“When we started, it was not just about creating products—it was about driving a movement that would help put the world on track toward healing,” says Amalia Pavlidou. “I wanted to prove that luxury and sustainability can coexist without canceling each other out.”

This philosophy shines through in every detail, from the company’s recyclable glass packaging to its commitment to avoiding harmful chemicals like parabens and sulfates. One of the flagship products, the vitamin C serum, is a true reflection of this concept, blending 2% natural Vitamin C, ferulic acid, and sea-buckthorn to deliver both radiant skin and a clean conscience.

Alternative Therapies, once a small player, has utilized this trend, entering the competitive U.S. market this year. “There is a deep-rooted connection between nature and self-care in Greek culture,” explains Pavlidou. “We are bringing that tradition to the global stage, blending it with progressive science.”

The Rise of Eco-Beauty

Amalia Pavlidou’s plan for progress in the industry—one where luxury does not compromise ethics—has attracted a growing community of supporters. As Alternative Therapies expands its presence in the U.S., it remains grounded in its mission to redefine beauty standards.

“When I started this, I was hoping to do more than simply build a business—I wanted to build a legacy,” reflects Pavlidou. “Apart from looking good, beauty should be about feeling good and doing good.”

Now the question is not whether the beauty industry will embrace sustainability—it is how quickly it can catch up with pioneers like Alternative Therapies taking the reins. With its commitment to changing the world with mild ingredients, the brand is crafting a greener glow, lighting the way for a more conscious industry. To that effect, it is evident that luxury and beauty can be synonymous.