Lifestyle

Representing Transition: Fatma Al Shebani Bridges Tradition and Modernity Through Her Art

Published

3 years ago

February 22, 2022

Few countries have undergone such rapid and dramatic transformation in such a short period of time as Qatar, a former British territory that, in just a few decades, developed from an overlooked backwater situated on the Persian Gulf to the wealthiest country in the world per capita. Likewise, few artists have captured the essence of this metamorphosis, both in its celebration of change and its retention of tradition, as masterfully as Fatma Al Shebani.

Al Shebani’s career took off after the artist decided to leave teaching for good in 2007. An untimely divorce granted her the opportunity to explore her own future in ways previously unconsidered. In 1994, Al Shebani received her Bachelor’s degree in Fine Arts from Qatar University and quickly established her unique voice, developing a style that bridges time itself to reflect the ethos of a society in transition.

Al Shebani’s preferred mediums include resin, bronze, and stainless steel; strong materials that mirror the internal strength of the many powerful women in her life. As a child, she would often visit the metal and concrete factory her father owned and managed, forming, from a young age, a special relationship with these various elements. Through them, Al Shebani brings wondrous visions and dreams to life. Generally, her work seeks to crystalize memories of the past and its traditions in a style that reflects the contemporary realities of Qatari life.

The concept of clothing as a lens through which one experiences culture re-emerges time and time again through her portfolio. In her ‘Bokhnaq’ series, Al Shebani reimagines the traditional garb of young girls to create statues that capture the essence of childhood, reinforcing this idea by positioning the figures in settings that add to the sense of freedom, play, and child-like joy inherent in the pieces. Her ‘Batoula’ sculptures transplant intimate memories from childhood into the present, specifically when Al Shebani would peek under the batoula of her mother or grandmother to look and touch their faces and connect with a part of their identities reserved only for those closest to them.

Together, the two series paint a visceral portrait of traditional imaginings of Qatari womanhood: the cultural dress of women both before and after marriage; outward expressions of identity as one transitions from youth into adulthood. In this sense, Al Shebani’s work acts to preserve memory. She succeeds in reimagining tradition in a form that reflects the contemporary reality of Doha’s shimmering skyline of towering steel skyscrapers; in a form more palatable to audiences of the 21st century.

Other works draw direct inspiration from interpretations of Qatari nationhood. Al Adiyat 9 reproduces the words of the Quran’s surah Al Adiyat in the form of sculpture, while simultaneously illustrating the experience of Qatar as a nation racing quickly into its own notions of modernity. Commissioned to honor the drafting of the country’s 2004 constitution. Al Adiyat 9 serves as a powerful testament to the speed of Qatar’s development, the proud history her people have managed to bring into the present, as well as the boundless opportunities that still lie ahead.

Born into a generation destined to bridge the gap between tradition and modernity, Al Shebani has emerged as one of the most prolific Qatari artists of the past 20 years. She has solidified her role as a sort of ‘voice of the nation’, offering the people of Qatar, through her art, a powerful narrative that reflects both the challenges and promises of prosperity that have come to characterize the country’s collective experience of the past 50 years.

To learn more about Fatma Al Shebani and her work, reach out on social media.

Lifestyle

The Evolution of eCommerce: How Online Shopping Has Changed in the Last Decade

Published

2 hours ago

December 3, 2024

Michelle Langton

Over the past decade, eCommerce has transformed from a convenient alternative to brick-and-mortar shopping into a dominant force shaping global consumer behaviour. This evolution has been driven by advancements in technology, shifting customer expectations, and innovative logistics strategies that ensure purchases reach doorsteps with unprecedented speed and efficiency. Let’s explore how online shopping has evolved and what it means for businesses and consumers alike.

The Rise of Mobile Commerce

One of the most significant changes in eCommerce is the shift towards mobile shopping. Smartphones have become the preferred device for browsing, comparing, and purchasing products. According to recent studies, more than 70% of online transactions now occur on mobile devices. User-friendly apps, seamless payment gateways, and mobile-first website designs have played pivotal roles in driving this trend.

For businesses, this shift has meant a greater focus on responsive design and mobile-optimised platforms to enhance user experience. It has also encouraged the rise of social commerce, where platforms like Instagram and TikTok have become integral to shopping journeys, blending entertainment with eCommerce.

Personalisation and AI Integration

A decade ago, personalisation in online shopping was rudimentary – limited to broad product recommendations. Today, artificial intelligence (AI) and machine learning have revolutionised how retailers engage with customers. eCommerce platforms can now analyse browsing habits, purchase history, and even real-time preferences to deliver highly tailored shopping experiences.

From personalised email campaigns to dynamic website content that adapts to user behaviour, AI has allowed businesses to forge stronger connections with their audiences. This evolution not only boosts sales but also fosters customer loyalty in a competitive market.

The Amazon Effect and Expedited Delivery

The “Amazon Effect” has been another game-changer, setting new standards for eCommerce logistics. The expectation of fast, often same-day delivery has become a benchmark for online retailers worldwide. To meet these demands, businesses have invested heavily in supply chain optimisation and partnerships with reliable logistics providers.

The integration of advanced eCommerce freight solutions has been crucial in ensuring timely and cost-effective delivery. These solutions streamline the movement of goods from warehouses to customers, enabling retailers to stay competitive while managing rising logistical complexities.

Sustainability in Online Shopping

As awareness of environmental issues grows, sustainability has become a major focus for eCommerce. In the last decade, consumers have increasingly demanded eco-friendly practices, prompting businesses to adopt greener approaches.

From sustainable packaging to carbon-neutral shipping options, online retailers are now incorporating environmental responsibility into their operations. This shift not only aligns with consumer values but also provides businesses with a competitive edge in a market that prioritises ethical consumption.

The Power of Data and Analytics

Data has always been integral to eCommerce, but its role has expanded significantly in the past ten years. Advanced analytics now allow businesses to understand consumer trends, optimise inventory management, and enhance marketing strategies. Predictive analytics, for instance, can anticipate demand fluctuations, helping retailers avoid stockouts or overstocking.

Moreover, data-driven insights have made omnichannel retailing more cohesive, ensuring customers have a seamless experience whether they’re shopping online, in-store, or through a combination of both.

Challenges and Opportunities Ahead

While the evolution of eCommerce has brought remarkable progress, it hasn’t been without challenges. Rising customer expectations, cybersecurity threats, and the complexities of global trade are just a few hurdles businesses face. However, these challenges also present opportunities for innovation.

By adopting cutting-edge technologies, fostering strategic partnerships, and focusing on customer-centric approaches, businesses can continue thriving in the ever-changing eCommerce landscape.

As you can see, the past decade has been transformative for eCommerce – reshaping how we shop, sell, and interact with brands

From the convenience of mobile shopping to the precision of AI-driven personalisation, the industry has continually adapted to meet the needs of modern consumers. As technology advances and consumer expectations evolve, one thing is certain – eCommerce will remain at the forefront of global retail innovation for years to come.