Business

Prophecy Onasis: Taking the industry of advertising & marketing technology to much greater heights

Published

4 years ago

January 28, 2021

This famous tech mogul has been consistently innovating in the industry of programmatic advertising and he aims to sustain & expand his position as a global leader.

Prophecy grew up a bright kid found himself highly attracted by creative inclinations right from the start. Later he developed a particular liking for media, mainly in the tech and marketing industry. He says, “I have always been driven to be innovative as a child. Whether I was drawing, building anything I always would try to find the crease to do things differently or make things better. I have always had a very inventive mindset.”

Prophecy is a technical entrepreneur working for Vuuzle Media Company as a CTO. He builds online entertainment business models such as native apps and content delivery networks. He has extensive knowledge of programmatic advertising in the monetization of short and long form videos. He is currently working actively with Verizon and its accredited production team for OTT and is also the lead orchestrator of a 3-dimensional content distribution framework for the Vuuzle TV CDN platform, VUMU Music platform, and Clout9.

When it comes to success in the tech world, he thinks staying ahead of the game is important and prides himself on spotting trends before others. He claims that the platforms we use on a daily basis have a profound effect on human psychology that many do not realize. He aims to create new and innovative products that do as little harm possible and that many can utilize for interpersonal experiences every day.

Prophecy is a family man and isn’t shy about expressing how much his children encourage him. He is particularly pleased to share the impact his wife has made on his career and says that she keeps him focused in order for him to continue to perform at the highest level. In an interview he said, “My wife is my best motivator. She truly understands the championship mindset. She does not allow me to hit a low and is my best friend. She is not a woman of opinionated destruction, she understands how to pivot and this is really helpful. What makes our relationship more interesting is my wife was a vet tech working with animals and she pivoted to ad tech about 8 years ago and now she is highly respected as a practitioner in the programmatic advertising space. So we are on the same playing field working now and we enjoy it.”

His exemplary network is reflected in his close partnership with Verizon Media and their accredited OTT production team. He was recently awarded the Brand Blazer award for becoming a pioneer in streaming technology solutions. Although his influence in the sector is notable, he remains modest. His goal is to create valuable tech solutions for society even more through entertainment by building structures that increase communication and self-mastery.

Business

Spynn’s PR Playbook for Startups Turning Funding into Market Leadership

Published

3 weeks ago

March 27, 2025

Matthew Wiles

Byline: Jennyfer Ann Valencia

The recent funding boom in India, where startups raised over $428 million between March 10 and March 15, 2025, reinforces the critical role of public relations (PR) in securing investor confidence and enhancing visibility. As competition intensifies, effective PR strategies help startups differentiate themselves and build a strong market presence.

Spynn, a PR agency for startups specializing in securing top-tier media coverage, enables startups to craft compelling narratives that attract investors and maintain a positive brand image.

The Role of PR in Startup Funding

A recent survey conducted by Spynn found that startups with a strong PR strategy are significantly more likely to secure funding rounds than those without. According to the research, nearly 70% of investors say media visibility and brand credibility helped their decision-making process. This highlights PR’s direct impact on a startup’s ability to attract investment.

PR helps startups articulate their value to investors by securing media coverage and highlighting their growth potential. High-profile placements lend credibility and set up startups’ potential, making them more attractive to investors. For instance, a well-publicized success story from a startup like Zolve, one of the top funding recipients, can drive further investor interest and strengthen its brand.

India’s funding surge spans sectors including Batterytech, Edtech, Gaming, Apparel, Aerospace, Manufacturing, Fintech, Energy, and Travel. While this presents opportunities, it also brings scrutiny. Startups must manage their reputations effectively, ensuring consistency in their messaging across media platforms. As a PR agency for startups, Spynn’s expertise in reputation management helps businesses navigate these challenges by maintaining a cohesive brand identity and reinforcing investor trust.

Establishing Credibility Through Media Placements

Research from Spynn also revealed that startups that get featured on Forbes, Business Insider, and other top-tier publications experience a 50% increase in inbound investor inquiries within six months. This shows the value of securing strategic media placements to reinforce credibility and market positioning.

Strong media coverage bolsters a startup’s credibility, reinforcing its market positioning and investor confidence. Spynn ensures startups secure coverage in authoritative outlets, helping them establish themselves as thought leaders. Beyond initial publicity, Spynn focuses on building long-term relationships with media, ensuring sustained visibility and brand consistency.

Spynn’s CEO, Matteo Ferretti, emphasizes the role of storytelling, “Effective PR is about coverage and creating narratives that resonate with audiences. Startups must highlight their unique value and demonstrate how they solve real-world problems.”

PR for Growth and Global Expansion

Spynn’s data indicates that startups leveraging international PR strategies are twice as likely to successfully attract foreign investors and expand into new markets. Media coverage tailored for global audiences enhances cross-border recognition and facilitates partnerships, making PR an essential tool for growth beyond domestic markets.

As Indian startups scale, a strong PR strategy facilitates global recognition. Spynn’s international media reach helps startups gain traction in new markets and attract foreign investors. This is especially crucial for sectors like Fintech and Edtech, where global expansion is key to success.

A well-executed PR strategy strengthens a startup’s digital footprint, ensuring a consistent and engaging presence across platforms. Matteo Ferretti highlights the importance of balance, “A successful PR approach integrates both digital and traditional media to maximize impact and audience engagement.“

Ethical Considerations and Future Trends

Transparency and ethical storytelling are vital in PR. Startups must ensure authenticity in their messaging to build lasting trust. Spynn upholds ethical PR practices that align with principles of sustainability and integrity.

Indian startups must adapt to evolving PR trends, including AI-driven outreach, digital media dominance, and deeper media relationships. As competition grows, startups that take advantage of PR will have a better standing for long-term success.

Spynn’s PR strategies equip Indian startups with the tools to navigate funding surges, enhance credibility, and drive growth. By securing impactful media coverage and managing reputation effectively, startups can strengthen investor confidence and expand their market presence. As India’s startup ecosystem evolves, PR remains an indispensable asset for sustained success.