Business
Plumber to CEO: Your Destiny isn’t Pre-Planned
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Chances are you’re not doing the career path you choose in elementary school. Additionally, you may have changed professions at least once already in your life. Financial Times suggests people plan for five careers in a lifetime. So, the truth is, your future isn’t pre-ordained.
Don’t Settle on Your First Choice
At 17, Darren Cabral started working as an apprentice plumber in Toronto’s housing projects. Hating the aspect of sitting behind a desk all day, he chose 80-hour weeks doing backbreaking labor in all weather conditions. By 20, Darren was already burned out.
His parents, immigrants that spent many years laboring, wouldn’t allow him to quit without trying to better his life. Darren went back to school and started working on his own business at the same time. Not years, but months after leaving the plumbing profession, he launched his first successful business—Toronto Skycam.
A year later, Darren sold his aerial imaging company to a larger tech firm.
Don’t Look Back
Darren Cabral didn’t lightly jump from one industry to another. He had over 3,000 hours invested in plumbing. He knew it would be a steady income and a pandemic-proof career. After all, people are always going to need plumbers. Had Darren stayed in that mindset, he would have never reached his true potential.
Don’t Stop Growing
Darren didn’t stop working on his future prospects when he started college. He kept pursuing successful business opportunities. Likewise, after selling Toronto Skycam, he didn’t stop building from his ideas.
The seasoned entrepreneur decided to move onto the digital marketing industry. He wasn’t qualified. But that wasn’t a barrier. He learned the ins and outs of social media advertising on Facebook and Instagram.
In 2016, the entrepreneur started Suits Social, a social media marketing agency that focuses on Facebook and Instagram advertising. Generating millions of dollars a month for their clients in a half dozen industries, helping them sell online, build their brand, and increase revenue in a very measurable way.
Don’t Give Up
Like working as a plumbing apprentice, he threw himself into learning and working, spending 60 to 70 hours a week in online marketing. The lack of experience and references hurt. Darren pursued every avenue of digital advertising, learning everything he could. Finally, after six months, he signed his first client.
At the end of the year, he made $18,000. Some people would give up at that point. Instead of throwing in the towel, Darren worked harder. After three years of not stopping, he’s a successful digital marketer. He’s the CEO of Suits Social and has days where he earns more in 24 hours than he did during his first year in the industry.
Don’t Let Education Stop You
If Darren Cabral let educational barriers get in the way of his goals, he wouldn’t be the CEO of a successful digital marketing agency. He taught himself everything he needed to know about digital marketing. Combined with his business education, Darren’s business, Suits Social, saw 2700% growth over three years.
His philosophy? Focus on results! Everything Suits Socal does revolves around running Facebook and Instagram ads as profitably as possible while providing measurable results across the board. His customers always know how their ads are performing and see results in realytime 24/7/365 no surprises. Don’t lock yourself into one mindset. Be like Darren, and never stop striving for more. There’s no reason you can’t go from sitting in a cubicle to the head seat in the boardroom.
Business
September Joy: HomeCare Bosses United®’s Second CareGrowth AI™ Workshop
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Sue and Enock Denis, co-founders of HomeCare Bosses United®, are the top industry-leading pair in the non-medical homecare space. Sue Denis began her journey after leaving the nursing world and jumping with both feet into the homecare industry by founding her own homecare agency. Next, she taught those in her local community and online how to do the same in a private Facebook group she created for the purpose. Now, that group has over 13k members.
She and Enock’s latest venture — the CareGrowth AI™ software developed specifically for homecare agencies — is but the next step in their transformative, inspiring journey, heralding a new era for homecare agencies by turning them into Intelligent HomeCare Agencies™. After their very successful launch event, the Systemize to Scale With AI Workshop, Sue and Enock are back with an encore for those who missed the first one — or those who want more HomeCare Boss magic!
The 2nd Launch Event: Systemize to Scale With AI Workshop
Scheduled from September 8-12, 2024, at 8 PM EST each day, the Systemize to Scale With AI Encore will introduce CareGrowth AI™ to the next wave of attendees. The five-day virtual event revolutionizes how homecare agencies operate, offering insights and tools to streamline operations, reduce errors, and enhance efficiency.
“We’re not just offering another software; we’re helping agencies transform into Intelligent Homecare Agencies,” Enock explains. “With AI, these agencies can become more efficient, productive, and ultimately more profitable.”
So true. Intelligent Homecare Agencies™ that implement the software harness the power of AI to elevate their operations, making them more efficient, productive, and capable of delivering higher quality care and achieving greater profitability.
A Community-Centric Approach
With nearly 13,000 members in their private Facebook group, HomeCare Bosses United® has created a robust community of homecare professionals. Its supportive network is a cornerstone of the organization, offering courses, consulting, and a thriving online space where members can share experiences and learn from one another.
“Community is the backbone of our success,” Sue shares. “It’s incredible to see agency owners support each other and grow together.”
Core Values Driving Success
At the heart of HomeCare Bosses United® lies a set of core values: Empowerment, innovation, community, integrity, excellence, and faith. These principles guide their mission and shape their approach to business, ensuring that each agency owner feels equipped to navigate the industry’s challenges.
“Empowerment is key,” says Sue. “We want agency owners to feel confident and capable, knowing they have the power to succeed.”
Innovation is another critical aspect of their work. With the launch of CareGrowth AI™, the Denises are setting new standards in the industry, paving the way for homecare agencies to become part of the Intelligent Homecare Agency™ category.
“With CareGrowth AI, we’re keeping up with the AI revolution… by leading it!” Enock emphasizes.
Integrity and Faith: The Foundation
Honesty, transparency, and ethical practices are fundamental to HomeCare Bosses United®’s business model. Enock and Sue’s commitment to integrity ensures that clients receive honest and transparent guidance, fostering trust and reliability.
Their faith also plays a pivotal role in their business philosophy.
“Our faith is at the center of our business,” Enock says. “It guides us and gives us strength, helping us make a positive impact in the lives of others.”
Looking Ahead
As HomeCare Bosses United® continues to grow, their mission remains steadfast: To help homecare agency owners thrive. Through their comprehensive support platform, they provide the tools, knowledge, and community needed to start, grow, and scale homecare businesses.
The upcoming Systemize to Scale With AI Encore is an opportunity for homecare professionals to join this journey and embrace the future of the industry. Registration is available at https://CareGrowthAI.com for just $37, including access to the live workshop and the exclusive HomeCare Bosses United® community.
About HomeCare Bosses United®
HomeCare Bosses United® helps you grow your homecare agency, impact the world, and live life on your terms. Co-founded by Enock and Sue Denis, the company offers courses, consulting, and live events for homecare agency owners at every stage of their journey. Their mission is to simplify the process of starting, growing, and scaling homecare agencies, providing the tools and support needed for success, including their revolutionary CareGrowth AI™ solution. For more information, visit: https://CareGrowth AI.com and https://homecarebossesunited.com
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