Business
Perth Home Brokers’ Focus on First Home Buyers Received Well By Clients
By Mj Toledo
Perth Home Brokers has become a major Western Australian real estate market player, particularly for first home buyers. With 81% of its clientele being newbies, the company offers tailored solutions that address the challenges faced by this group. Its strategy combines financial guidance and personalised services to reshape the intimidating task of buying a home into an achievable reality.
Founder and Chief Executive Officer (CEO) Nitesh Jha insists that his goal is to create a supportive environment where clients feel empowered to make informed decisions that directly impact their lives.
Through its comprehensive house and land packages, Perth Home Brokers has opened doors for many who once saw homeownership as a distant dream. Its efforts are reflected in the growing number of first home buyers entering the market.
Empowering Home Buyers Through Education
The company takes pride in guiding people through the ins and outs of the real estate market. This way, they understand every aspect of the home-buying process. This includes educating buyers about available grants, financial incentives, and mortgages and loans. Jha and his team thoroughly explain financial jargon and policies so clients can confidently enter the market.
Moreover, Perth Home Brokers provides personalised financial planning services, enabling clients to understand their financial capabilities and limitations. This educational strategy equips buyers with knowledge while instilling a sense of assurance as they go on their homeownership journey.
Financial Solutions for Homeownership
Understanding the financial barriers that first home buyers face, Perth Home Brokers offers financial solutions to make homeownership more attainable. The company provides access to specialised lending options and financial planning services through a panel of brokers and financial planners. Therefore, clients can secure a mortgage and guarantee they receive the best possible terms for their financial situation.
Aside from traditional financing options, Perth Home Brokers has launched initiatives to assist buyers in securing homes without an initial deposit. Combining government grants with additional support from non-profit organisations lets eligible buyers access up to AU$ 25,000, easing the financial burden. This financial solution makes homeownership accessible to a broader audience, including those with financial difficulties or bad credit.
Guarantees That Make a Difference
The company offers guarantees to eliminate common obstacles prospective homeowners face. One of its standout promises is to refund the deposit if a client cannot secure pre-approval for their home purchase. This policy ensures a risk-free process, providing clients peace of mind.
Perth Home Brokers also pledges that clients will not pay more for their house than they would with the same builder elsewhere. This fair pricing and value-for-money philosophy reinforces the company’s dedication to customer satisfaction.
Success Stories from First Home Buyers
The success of Perth Home Brokers is evident in the numerous testimonials from satisfied clients. Many first-time buyers have shared their positive experiences, highlighting the company’s role in helping them overcome financial challenges and secure their dream homes.
“I could not be happier with our experience with Eddie from Perth Home Brokers. As first home builders, communication and honesty were major factors that influenced our decision to build. Our consultant and customer service officer have gone above and beyond by offering advice, expertise, and useful suggestions to ensure our new home is perfect!” shares one client.
Another client, who initially faced financial hurdles, expressed gratitude for the guidance and support provided by Perth Home Brokers. With a tailored plan and continuous assistance, the client eventually purchased their first home.
“My dream of owning my first home became true only because of Perth Home Brokers. Almost eight months ago, I saw an ad on Facebook and left my details there. Within two hours, I got a call from the best person and professional. Throughout the process, his consistent guidance and support played an important role. Perth Home Brokers organised us 22,000 in grants as well,” shares the client.
Perth Home Brokers’ focus on first home buyers has been well-received by clients. In the coming years, the company will help more individuals and families realise their dream of owning a home.
Business
Transform Your Expertise into a Profitable Online Coaching Business with Jon Penberthy
Transforming your expertise into a successful coaching business requires a strategic approach to monetizing your knowledge, with a strong emphasis on client satisfaction and adaptability to their evolving needs. By prioritizing these factors, you can build a coaching practice that flourishes, provides long-term value to your clients, and supports sustained growth for your business.
The potential for this growth is underscored by the global online coaching market, which was valued at $3.2 billion in 2022 and is projected to reach $11.7 billion by 2032, reflecting a compound annual growth rate (CAGR) of 14% from 2023 to 2032.
Jon Penberthy, founder of AdClients and a leader in online coaching, highlights the significance of the knowledge economy in today’s marketplace. He notes, “The knowledge economy is now worth over half a trillion dollars a year. That means every year, people like you and me are paying others—not for physical products, but for the exchange of knowledge.” This shift presents a compelling opportunity for those willing to leverage their expertise in this evolving market.
Penberthy’s philosophy emphasizes the power of positive thinking and challenges traditional views on credentialism and rigid professional roles. He asserts, “Nowadays you only need to be one step ahead of someone else for them to be willing to hand back some money to learn from you.” His success as a how-to coach exemplifies this approach, showing that with the right mindset, anyone can turn their knowledge into a flourishing business.
Essential Steps to Starting Your Online Business
At the heart of any business plan is the decision about what type of product you will provide in the online marketplace. Jon Penberthy explores various possibilities, from relationship counseling to pet care, ultimately settling on a widely sought-after internet offering: personal health and fitness.
“Let’s say you do not have a personal trainer certificate, but you have figured out a specific nutrition and exercise regime that works,” he states. “There are people out there who want to look how you look and are willing to pay you for your knowledge … the opportunities are endless – you just have to ask yourself what you know that is a little bit more than those around you. That’s the starting point for your own training program.”
The next step involves packaging your training for an online audience, and Penberthy recommends creating a series of recorded videos as an effective approach. This leads to the question of how much to cover in the initial video and the order of presentation.
He suggests finding friends and family who are interested in your topic and willing to learn more. By selecting a few volunteers and teaching them over several weeks for free, while taking diligent notes on what works and what doesn’t, the teaching process will gradually reveal itself.
Build a Sales Funnel
Regardless of how your business attracts customers, potential buyers often follow a similar path, asking common questions and taking comparable steps when deciding whether to make a purchase. A sales funnel is an effective way to visualize this journey, offering valuable insights into the customer experience. It helps you see the sales process through their perspective while also serving as a practical training tool for your sales team.
Penberthy highlights the importance of this approach, “A sales funnel helps transition potential customers from being strangers to ready-to-buy clients,” he explains. By breaking the process into a series of steps, the sales funnel gradually informs and engages potential customers, guiding them toward a purchase decision without overwhelming them with information.
Attracting Attention—The ‘Eyeball’ Factor
Once you’ve understood the initial steps for setting up your online coaching or course, the next challenge is attracting people to your funnel, often referred to as the “eyeball” factor. “Bringing traffic to your site involves content creation and deciding between organic (unpaid) traffic through various social media channels or, if your budget allows, paid traffic,” Penberthy explains.
Penberthy explains that with organic traffic, individuals will be active on social media, creating content designed to build an audience interested in their topic. He adds that if one can invest some funds, paid advertising—especially on YouTube—can be an excellent starting point, as it delivers instant traffic compared to the uncertain outcomes of organic posts.
Once the advertising strategy is established, the next step is to continually refine and enhance the course, making it more concise, message-rich, and easier for potential customers to understand what is being offered.
He emphasizes that this process isn’t just about feeling good about one’s work; it’s about boosting conversions. The more effective the campaign, the more referrals satisfied customers will provide when recommending the program. A stronger program also allows for higher pricing for the services offered.
After refining your online advertising strategies and advancing your course or coaching development, the next step is to scale up. Penberthy suggests that this may initially involve what he refers to as “the pop-up offer” or one-on-one coaching, enabling you to start selling your course in 48 hours or less.
He notes that this phase requires a significant investment of time but is crucial for growing your business with clients who will not only pay for your expertise but also recommend your courses to a broader audience. However, he emphasizes the need to leverage your time effectively, as there are only so many hours in a day.
The key to success in online courses lies in combining “low-ticket” (mass appeal) content with “high-ticket” one-on-one training. “I take the stand-alone low-ticket coaching and wrap it around the one-on-ones to create the concept of “high-ticket” group coaching, which is a limited-subscriber webinar-based training pitched at high-end clients who are willing to pay a premium to overcome their seeming lack of success in the online marketplace,” Penberthy says.
By implementing this strategy, he adds, you can not only maximize your time in the business space and free up energy for friends and family but also potentially increase your monthly income to four or five figures, ultimately leading to an annual income of six to seven figures.
Jon Penberthy’s insights provide a clear roadmap, emphasizing the importance of understanding your audience, leveraging effective marketing strategies, and continually refining your offerings. By combining low-ticket and high-ticket training approaches, you can maximize your reach while delivering exceptional value to your clients.
As you embark on this path, remember that your knowledge and passion can not only lead to financial success but also empower others to achieve their goals. Embrace the opportunities ahead, and watch as you build a thriving coaching business that makes a lasting impact.
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