World

People Confused about giant breast balloons on April Fools’ Day London

Published

6 years ago

April 3, 2019

LONDON – Last Sunday, four giant inflatable balloons were displayed on rooftops as part of UK’s Mothering Sunday Celebration although its April Fools’ day. This was in a bid to promote breastfeeding and pumping in public. This act has sparked online reactions as it wasn’t taken as a joke worldwide.

The breastfeeding and public pumping campaign was launched by Elvie and tagged #FreetheFeed. Elvie is a smart technology company for women and claimed the campaign is aimed at making women feel comfortable and confident while nursing their child anytime, anywhere.

According to Elvie’s CEO, Tania Boler, they were expecting the reactions towards the inflatable breasts but still went ahead to ensure no one sees nursing mothers who breastfeed or pump as fools.

Recently, a lot of headlines have encouraged women to cover up while nursing in public. Statistic results from a survey conducted by law firm Slater and Gordon have shown about 33% of nursing mothers can only pump in the restroom while at work while about 50% of nursing mothers in a five year study time could only pump in staff rooms, at their desk or even in the car. This is a massive pointer towards the absence of workplace support for nursing mothers.

Because of this difficulty nursing mothers face, about 33% of surveyed women reported having anxiety, milk supply issues, and infections. And because of these problems and others, up to 30% of women stop breastfeeding earlier than they would have preferred.

According to the United Kingdom’s employment law, firms are expected to provide a resting place for nursing mothers although the law doesn’t include having paid breaks for breastfeeding or pumping milk.

The #FreetheFeed campaign’s inflatables appeared at four points namely Tanja’s roof in London East, Ely’s Yard in Brick Lane, Neutral on Colombia Road and Huntingdon Estate, Shoreditch.

The campaign organizers sincerely hope the campaign will spark positive reactions towards breastfeeding and public pumping.

World

Turkish Textile Giant Sun Textile Solution Proposal for Drought

Published

2 months ago

February 4, 2025

Jenny Jackson

While the World Health Organization (WHO) and the United Nations (UN) are seeking solutions to combat drought through various projects, Ekoten Textile, a subsidiary of Turkey’s textile giant Sun Textile, has developed a groundbreaking project in collaboration with a technology startup to minimize the intensive water consumption in the textile industry. This pioneering project, the first of its kind globally, will enable the recycling and reuse of up to 90% of the water used in textile production.

Drought is one of the most pressing issues facing the world today. According to WHO data, 40% of the global population is struggling with water scarcity. By 2030, up to 700 million people could be forced to migrate due to drought. The unconscious use of water in global production processes plays a significant role in the rapid depletion of clean water resources.

The textile industry is one of the sectors with the highest water consumption. In Turkey, while the food industry consumes 22% of the water used for industrial purposes, the textile sector follows closely with 18%. For instance, producing an average of 40 tons of products daily requires 2,500 tons of water, equivalent to the daily water consumption of approximately 10,000 people.

CLEAN WATER RESOURCES FOR HUNDREDS OF THOUSANDS OF PEOPLE EVERY DAY!

In textile production, where clean water resources are heavily consumed, the innovative success of the Turkish company stands out as a global best practice. This initiative will shape the future of the industry. The wastewater recycling project, developed through intensive R&D efforts, will ensure that over 90% of the required water is sourced from recycled supplies.

The reuse of wastewater in production will transform the fate of countries operating in the textile sector. By preventing the use of clean water resources for textile production, this project will free up clean water sources that can meet the daily needs of hundreds of thousands of people.

R&D ACTIVITIES IN 38 COUNTRIES WITH 380 PARTNERS!

Sun Textile places great emphasis on R&D activities, conducting research and development efforts with 380 partners across 38 countries. Sun Textile and its subsidiary Ekoten Textile export nearly 90% of their production, solidifying their identity as a leading exporter. The company ships products to numerous destinations worldwide, including European countries, the UK, and the US. Sun Textile, the leading ready-to-wear exporter in the Aegean Region, achieved a consolidated turnover of 250 million euros in the third quarter of 2024, continuing its active growth trajectory.

OFFERING CUSTOM DESIGNS TO CUSTOMERS

Sun Textile provides its own designed collections to leading brands in Europe and the UK. Ekoten Textile, its subsidiary, is among the most respected knitted fabric manufacturers in Turkey and Europe.

With a dedicated sales team for each major customer group and five design offices in three different countries, Sun Textile creates designs tailored to its customers’ needs. Its largest clients include the Inditex Group, H&M, Jimmy Key, Tesco, Kiabi, Marks & Spencer, and Next.

Sun Textile also extends its sustainability approach to social responsibility, notably for its high ratio of female employees. The company, which went public in 2022, is also listed in dividend indexes.