Lifestyle

People are Shifting Toward Intercaste Marriage on Matrimonial Sites

Published

6 years ago

June 17, 2019

Research has been conducted on several matrimonial sites by a team of researchers at the University of Michigan in the USA. The motive of the research was to find, what roles are matrimonial sites playing to bring people closer from different castes and race. According to the researchers, Asian countries such as India and Bangladesh are showing great interest in matrimonial websites. Hence the rate of intercaste marriages through matrimonial websites is also increasing in these countries. But Asians who live in US countries are less open to intercaste marriages.

The researchers from the University of Michigan analyzed the data of 313,000 profiles on different matrimonial sites. Most of the profiles have shifted an attitude towards intercaste marriage. But some people who have lower economic status, hesitate to go for intercaste marriage. Since a long time ago, marriage was based on education, race, horoscope, and physical characteristics. But the matrimonial websites such as getmemarry.com is becoming a connecting medium for people from different castes, regions, and races.

Ashwin Rajadesingan, a researcher from the University of Michigan said, “Despite a lot of effort from the government and social groups, caste remains an important part of people’s lives, this caste question is actually on the first page on their questionnaire which really emphasizes how important some people consider it, People on the site are looking to get married, so their response is a great way to get their honest opinion.”

The researchers have also found that the government policies and social movements of the Asian countries are helping to lower the caste attitude in people. The research has not violated the privacy of the people, and their details have not been shared in public.

Lifestyle

Crafting a Greener Glow: Alternative Therapies’ Sustainable Skincare Revolution

Published

17 hours ago

December 25, 2024

Michelle Langton

Photo Credit: Alternative Therapies

Byline: Avery Lim

Photo Credit: Alternative Therapies

Sustainability is an ongoing theme in a world that finally answers the environment’s call to action. From toning down single-use plastics to making subtle yet powerful lifestyle changes, modern society means business when it comes to the green revolution.

The skincare industry, in particular, is pitching in by resorting to clean beauty. From Greece to the Netherlands, Amalia Pavlidou stumbled upon a revelation. As she browsed rows of natural products, the idea for Alternative Therapies began to take shape—a skincare line rooted in nature, yet forward-thinking in science.

The Evolution of a Conscious Skincare Movement

As consumers demand more transparency in their beauty routines, the natural and vegan skincare market is booming. Alternative Therapies finds itself at the heart of this eco-conscious shift.

“When we started, it was not just about creating products—it was about driving a movement that would help put the world on track toward healing,” says Amalia Pavlidou. “I wanted to prove that luxury and sustainability can coexist without canceling each other out.”

This philosophy shines through in every detail, from the company’s recyclable glass packaging to its commitment to avoiding harmful chemicals like parabens and sulfates. One of the flagship products, the vitamin C serum, is a true reflection of this concept, blending 2% natural Vitamin C, ferulic acid, and sea-buckthorn to deliver both radiant skin and a clean conscience.

Alternative Therapies, once a small player, has utilized this trend, entering the competitive U.S. market this year. “There is a deep-rooted connection between nature and self-care in Greek culture,” explains Pavlidou. “We are bringing that tradition to the global stage, blending it with progressive science.”

The Rise of Eco-Beauty

Amalia Pavlidou’s plan for progress in the industry—one where luxury does not compromise ethics—has attracted a growing community of supporters. As Alternative Therapies expands its presence in the U.S., it remains grounded in its mission to redefine beauty standards.

“When I started this, I was hoping to do more than simply build a business—I wanted to build a legacy,” reflects Pavlidou. “Apart from looking good, beauty should be about feeling good and doing good.”

Now the question is not whether the beauty industry will embrace sustainability—it is how quickly it can catch up with pioneers like Alternative Therapies taking the reins. With its commitment to changing the world with mild ingredients, the brand is crafting a greener glow, lighting the way for a more conscious industry. To that effect, it is evident that luxury and beauty can be synonymous.