Business

People are now Investing in the Residential Real Estate Sector to Earn More Profit

Published

5 years ago

September 23, 2020

Investment in the residential sector is becoming a common thing these days as it is helping people earn more profit. In comparison to other markets, one can get a better return in the real estate sector and it doesn’t even involve high risk. More and more people are now realizing the importance of financial freedom and hence they are using their money to make an investment in the residential sector.

One of the reasons responsible for the high investment in the real estate residential sector is the desire of people to improve their overall lifestyle. People are now making efforts to raise their standard of living and hence they are investing to improve their residential property.

Rising Disposable Income

One of the factors responsible for the high investment in the residential real estate sector is the rising disposable income of people. Hence, they are choosing to sell their current house to buy a new one. Due to the economic developments, people in both developing and developed countries are witnessing a hike in their income.

Hence, they are selling their current residential property to buy a new one in the market. Many companies that buy houses are helping people get the right amount for their residential property. This way, it is becoming possible for people to sell their homes fast at the right price. CashBuyerHome.com is a reputable home buying company that pays a handsome sum of cash for homes. It helps to sell a home at a fast speed and then rent it after doing all the repairs in it.

More Stable Market

One of the reasons for people to invest in the real estate residential sector is that it is a relatively stable market. In comparison to the stock market, an investor gets better returns after investing in the real estate sector. Moreover, the value of real estate investment keeps on increasing over the course of time. If a person has bought any house then its market value will increase manifold times after some time.

In addition to this, a real estate residential sector investment has a high tangible asset value. This is not the case with other investment options. History has shown that the housing market has always recovered even after facing a sharp decline and hence it easily surpasses uncertain times to return to normal after some time.

Offers Tax Benefits

While investing in a residential real estate sector, one can get many tax benefits. It is possible for every person to get tax deductions on mortgage interest, property taxes, cash flow from investment properties, and many other benefits. It is also an important reason that prompts people to invest in the residential real estate sector on a large scale.

It is seen that the residential sector in the real estate market has not even declined much during the current global health crisis. People are constantly making investments in this sector to make more profit in a limited time. Since the risk in this sector is very less, even new investors are choosing to invest in this area.

Business

Spynn’s PR Playbook for Startups Turning Funding into Market Leadership

Published

3 weeks ago

March 27, 2025

Matthew Wiles

Byline: Jennyfer Ann Valencia

The recent funding boom in India, where startups raised over $428 million between March 10 and March 15, 2025, reinforces the critical role of public relations (PR) in securing investor confidence and enhancing visibility. As competition intensifies, effective PR strategies help startups differentiate themselves and build a strong market presence.

Spynn, a PR agency for startups specializing in securing top-tier media coverage, enables startups to craft compelling narratives that attract investors and maintain a positive brand image.

The Role of PR in Startup Funding

A recent survey conducted by Spynn found that startups with a strong PR strategy are significantly more likely to secure funding rounds than those without. According to the research, nearly 70% of investors say media visibility and brand credibility helped their decision-making process. This highlights PR’s direct impact on a startup’s ability to attract investment.

PR helps startups articulate their value to investors by securing media coverage and highlighting their growth potential. High-profile placements lend credibility and set up startups’ potential, making them more attractive to investors. For instance, a well-publicized success story from a startup like Zolve, one of the top funding recipients, can drive further investor interest and strengthen its brand.

India’s funding surge spans sectors including Batterytech, Edtech, Gaming, Apparel, Aerospace, Manufacturing, Fintech, Energy, and Travel. While this presents opportunities, it also brings scrutiny. Startups must manage their reputations effectively, ensuring consistency in their messaging across media platforms. As a PR agency for startups, Spynn’s expertise in reputation management helps businesses navigate these challenges by maintaining a cohesive brand identity and reinforcing investor trust.

Establishing Credibility Through Media Placements

Research from Spynn also revealed that startups that get featured on Forbes, Business Insider, and other top-tier publications experience a 50% increase in inbound investor inquiries within six months. This shows the value of securing strategic media placements to reinforce credibility and market positioning.

Strong media coverage bolsters a startup’s credibility, reinforcing its market positioning and investor confidence. Spynn ensures startups secure coverage in authoritative outlets, helping them establish themselves as thought leaders. Beyond initial publicity, Spynn focuses on building long-term relationships with media, ensuring sustained visibility and brand consistency.

Spynn’s CEO, Matteo Ferretti, emphasizes the role of storytelling, “Effective PR is about coverage and creating narratives that resonate with audiences. Startups must highlight their unique value and demonstrate how they solve real-world problems.”

PR for Growth and Global Expansion

Spynn’s data indicates that startups leveraging international PR strategies are twice as likely to successfully attract foreign investors and expand into new markets. Media coverage tailored for global audiences enhances cross-border recognition and facilitates partnerships, making PR an essential tool for growth beyond domestic markets.

As Indian startups scale, a strong PR strategy facilitates global recognition. Spynn’s international media reach helps startups gain traction in new markets and attract foreign investors. This is especially crucial for sectors like Fintech and Edtech, where global expansion is key to success.

A well-executed PR strategy strengthens a startup’s digital footprint, ensuring a consistent and engaging presence across platforms. Matteo Ferretti highlights the importance of balance, “A successful PR approach integrates both digital and traditional media to maximize impact and audience engagement.“

Ethical Considerations and Future Trends

Transparency and ethical storytelling are vital in PR. Startups must ensure authenticity in their messaging to build lasting trust. Spynn upholds ethical PR practices that align with principles of sustainability and integrity.

Indian startups must adapt to evolving PR trends, including AI-driven outreach, digital media dominance, and deeper media relationships. As competition grows, startups that take advantage of PR will have a better standing for long-term success.

Spynn’s PR strategies equip Indian startups with the tools to navigate funding surges, enhance credibility, and drive growth. By securing impactful media coverage and managing reputation effectively, startups can strengthen investor confidence and expand their market presence. As India’s startup ecosystem evolves, PR remains an indispensable asset for sustained success.