Business

Pee Safe Witnessed 200% Growth in Business by Spending on Digital Marketing

Published

6 years ago

June 27, 2019

Hygiene and sanitation brand, Pee Safe has witnessed 200% growth in overall business during the financial year 2018-2019. The company targeted growth by investing mainly in digital marketing. Pee Safe implemented a different kind of digital marketing strategy into the business to feel success.

Pee Safe has recently launched biodegradable sanitary pads. The product has increased the company’s revenue up to 20 to 25% in the second and third quarter of last year. Last year the total profit from this product was Rs. 7 crores. And this year, the company is expecting a big amount. The reason behind the company’s revenue lift is, in 2018 Pee Safe invested 50% of its expenses on marketing including digital marketing which worked very well. But this year the company will spend 45% of expenses on marketing which is further divided into two equal parts, digital marketing, and offline marketing. You can also learn more about how digital marketing can grow your business and career together.

Vikas Bagaria, founder of Pee Safe said, “Online marketing is one such vertical where we keep on investing on a regular basis, as brand awareness increases, the extra spend on marketing decreases. As the brand grow year after year, its spend on marketing decreases. It’s a reverse trend. When a brand is new, it spends more on marketing. When it acquires a place in the market, then the marketing budget goes down.”

Pee Safe has invested 30% of digital marketing spend on influencer marketing. It has remained a topmost priority of the company during the last financial year. The company has 80% organic influencers. That means the company has 6,000 such influencers who talked about its products on the Instagram page, and most of them are product users. According to digitalmarketingjobs.com, the number of candidates who look for digital marketing tutorial are increasing immensely after seeing digital marketing contribution in revenue growth of many industries.

Business

Private Listings by Harold X. Clarke: A New Approach to Fine Real Estate

Published

1 week ago

December 16, 2024

Matthew Wiles

Photo credit: Private Listings by Harold X. Clarke.

Byline: Andi Stark

Private Listings by Harold X. Clarke, a real estate platform operating across Hawaii, is rewriting how properties are bought and sold in the region. Unlike larger firms reliant on public listings and mass marketing, Private Listings’ strategy prioritizes personalization, privacy, and meticulous curation of ultra-high-end, off-market properties, including oceanfront estates, gated community residences, and architectural masterpieces.

Harold Clarke, founder of Private Listings, describes their method as one that rejects “cookie-cutter solutions in favor of understanding the nuances of both buyers and sellers.” This approach has resonated with ultra-high-net-worth individuals (UHNWIs) seeking refined and discreet real estate transactions.

The Hawaiian real estate market remains a hub for global investors, with the median price for a single-family home in the state reaching $900,000 in 2024, according to the Hawaii Association of Realtors. Within this competitive landscape, Private Listings is building up to be a trusted name for properties that extend beyond luxury into generational investments.

Challenging the Industry Norms

Private Listings deliberately avoids the conventions of large-scale real estate firms. By focusing on fewer, higher-value properties, the company ensures that each transaction is treated with the same level of care and confidentiality.

Public listing platforms, while effective for broader markets, often expose sellers to unnecessary attention or unqualified inquiries. For Clarke, this model is misaligned with the needs of UHNWIs. “Privacy isn’t a luxury for our clients—it’s a necessity,” Clarke explains.

This philosophy has led Private Listings to handle some of Hawaii’s most significant real estate transactions, including off-market properties valued at over $40 million. Its success is not measured by the volume of listings but by the depth of trust built with clients, many of whom return for subsequent transactions.

Adapting to Changing Client Demands

While Private Listings maintains a foundation of traditional practices, the firm also recognizes the evolving needs of its clientele. The global real estate market is increasingly influenced by concerns over digital security, with a 15% rise in data breaches targeting high-net-worth individuals in the past three years, according to cybersecurity firm NortonLifeLock.

To address these risks, Private Listings employs rigorous screening for potential buyers and uses secure platforms for communication and transactions. The firm’s “by invitation only” model ensures that clients remain protected from the pitfalls of public exposure. Clarke notes, “Our goal is not just to sell homes but to create an environment where clients feel safe and confident during every step of the process.”

The Human Element in Real Estate Transactions

Despite advancements in technology, Private Listings firmly believes that real estate transactions cannot be reduced to algorithms or automation. Unlike firms that depend heavily on online data aggregation, Private Listings emphasizes human connection and insight.

The company’s sales strategy integrates personalized client interactions, in-depth market analysis, and years of experience navigating Hawaii’s unique real estate ecosystem. Clarke’s background in managing family assets and his global perspective is significant in shaping this essence.

Future Directions for Private Listings by Harold X. Clarke

As Hawaii continues to attract global attention, Private Listings aims to expand its influence within the state while maintaining its core principles. The company is currently developing a new platform to streamline services for UHNWIs, blending their demand for discretion with seamless access to Hawaii’s finest off-market properties.

Additionally, Private Listings is strengthening its ties with local communities, recognizing that sustainable growth benefits both the company and the islands’ ecosystems.

Private Listings by Harold X. Clarke has set itself apart in Hawaii’s real estate scene by moving away from the typical mass-market approach. Through a mix of traditional values and modern sensibilities, the firm continues to define what it means to transact ultra-high-value properties with integrity and care.