Lifestyle
Pandemic opens new doors for model Jeimmy Garzon

Colombian model Jeimmy Garzon has been building a modeling career that has taken her around the world.
Jeimmy has immersed herself in a world of fashion, travel and beauty since she was 14 years old. But she found herself at a big of a crossroads when the COVID-19 pandemic hit in 2020.
“In March 2020, a few days before officials really started to announce the enormity of the pandemic, I arrived in London for a photo shoot,” she said. “Upon finishing the work, I was told that they were going to close the borders.”
In a fortunate stroke of luck, Jeimmy said she was able to secure a flight on the last plane back to Colombia from London. But it was on the flight that she started to realize the extent of the global situation.
“During the flight, I developed symptoms,” she said. “I reported it when we landed, and they took me directly to a clinic.”
The results of the COVID-19 test was not what Jeimmy was hoping for. She was positive for the virus and deemed contagious.
“I was out of action for a month,” she noted. “And then I spent several months in isolation.”
Being locked up in quarantine meant that Jeimmy’s modeling career would be put on hold for a while. It was the life she knew, but she knew there were so many more talents she could unleash in the meantime.
“I made use of this time to work on my social media channels,” she said.
While Jeimmy was confined to isolation like much of the world at the time, she took to Instagram, Facebook and TikTok where she grew a following creating fashion, beauty and food content.
She said while the pandemic created an immense amount of uncertainty for everyone across the globe, she found it was a time, personally, that would afford her the opportunity to take a deeper look at her future and focus on additional interests she had been thinking about.
“To be honest, this was a very positive and productive period,” she said. “It really didn’t set me back at all.”
Today, Jeimmy lives in Spain and her hard work during the COVID-19 lockdowns has paid off as her social media channels are thriving. And as her modeling career resumed in full force in February 2021, she now operates multiple avenues of business all based around the industry that she has always loved.
Now, as she looks to her future, she sees a world of exciting possibilities that are just waiting to be unleashed with her determination and talents.
“My goals from here include being involved in projects with different national brands, both on the catwalk and in the photography studio. I would also like to venture into television as well as music videos,” she said. “And ultimately, I would love to work internationally with world-renowned labels.”
To learn more about Jeimmy and follow her social media journey, visit her on Instagram, Facebook and @jeimmygarzon on TikTok.
Lifestyle
Powerful Corporate Gifting Strategies to Build and Strengthen Business Partnerships

If you want to build and strengthen business partnerships with your clients and top investors, there are a few key steps you must take. One essential strategy is corporate gifting. This simple act goes beyond building a partnership. It will also increase your customer retention rate and promote your business even beyond the shore of your country.
But before you consider gifting any item, there are some strategies to put in place. This will ensure your gift makes a lasting impression and resonates well with your clients. Below are powerful corporate gifting strategies to build and strengthen business partnerships with your clients and top investors.
Choose a Personalized Item
Rather than choosing an ordinary gift for your clients and investors, opt for a personalized item. Customised corporate gifts such as T-shirts, coffee mugs, and bags create a stronger emotional connection than generic gifts. They also leave a more lasting impression than most other gift types.
Imagine how investors and your clients will feel when you beautifully inscribe their image or favorite quotes on a T-shirt. Of course, they will feel valued, appreciated, and ready to invest more in your business.
Consider Their Culture and Background
As an entrepreneur, it’s essential to be culturally competent and sensitive. Your gifts should resonate with your clients’ and investors’ cultural backgrounds. Otherwise, they may be quickly discarded or overlooked. If your investors and audience are predominantly of Black heritage, consider giving them a custom T-shirt featuring a map of Africa or inspirational quotes from iconic Black leaders.
Their religious beliefs are also important. Specific religions may find some images or symbols inappropriate. For instance, if you’re giving a gift to a Muslim investor, avoid designs that include images like pigs, as they are considered offensive in Islamic culture.
Consider a Functional Gift
You should also consider the gift’s functionality. A gift that can be used every day will be more valuable than an impractical one. Even if the gift is expensive but doesn’t have any functional purpose, it won’t serve the purpose it was intended for.
Instead of purely sentimental keepsakes or abstract gifts, consider practical items like pens, notebooks, backpacks, coffee mugs, umbrellas, or water bottles. Just make sure the gift is well-designed and features your brand logo and identity. This not only increases brand visibility but also helps strengthen the connection between you and your investors.
Tie it to a story
Tie your gifts to a story to make them more memorable and emotionally meaningful. For example, if during your business’s early days, your employees always worked tirelessly day and night, you could opt for a custom hourglass. Clients and investors who receive such a gift will appreciate your business’s journey of patience and perseverance.
Offer Quality Gifts
Gifts given to investors or clients who have significantly contributed to your business growth should reflect their value. They shouldn’t be cheap or low-grade items. The gift doesn’t have to be trendy or widely popular, but it should come from a reputable and high-end brand. This will give your gift more credibility. Besides, the recipients will feel comfortable to use the gift among their colleagues.
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