Business

Overcoming challenges is part of the success

Published

2 years ago

November 14, 2022

Theresa Forster, a social media influencer and model from Germany, is living out her dream, but she is the first to acknowledge that challenges must be overcome in order to succeed.

Accepting that certain people are too judgmental of those in her profession was one of the obstacles she claimed she had to learn to overcome: “People should stop criticizing every single thing we do and learn to let us live life the way we want,” she said. “We are simply human beings with feelings.” According to Forster, it is often difficult to be constantly examined by the public and to not feel like a target all the time. “Having to constantly defend ourselves is very exhausting.”, she said.

She noticed that she had learnt to move past her regrets regarding her career: “I should have started earlier. I always followed the advice of those around me when I first started out, and they made fun of me. Even my parents did.”, she affirmed. “They just didn’t take me seriously, so it took me a lot of time to get things moving. But from the day I started, I became successful very fast.” Attempting to change people’s perceptions about those in her industry, has been another issue for her. Some people behave this way because they think her work field is easy.
“It is not all about snapping pictures, receiving gifts, and looking pretty. If you want to succeed in this profession, there is much more to do.”, she remarked.

“Generally, clients pay us based on the number of views and reach we generate, so we need to get those figures every day. That is difficult and can put a lot of pressure on you.”, she said that in addition to the daily competition influencers face, it is a constant challenge to add value to the lives of her followers. Otherwise, she warned: “People would get tired of you and soon forget about you. This work therefore comes with a lot of psychological pressure.” Like everyone else, influencers experience periods of excitement and interest in daily life that eventually fade. In other words, great stuff doesn’t necessarily come along every day but however, Forster points out that it is her job to sometimes create something out of nothing.

“It is completely normal to move through life phases and their ups and downs. Sometimes you need some time to rest, and you just feel like lying in bed or sometimes you just don’t feel well, but there cannot be any days off if Instagram is your primary source of income and you take it seriously. You push yourself in order to move forward.”

In her opinion these are the reasons many influencers turn to fake drama and telling lies to produce engaging content. However, she discovered more truthful and creative ways to get her content out there: “For some in this industry, fake publicity is better than no publicity. But not for me. If you want to remain successful in this game, you have to think in the long term. And that doesn ́t mean to cause drama every day but creating content which adds true value to people’s lives” she said.

Business

Mega Construction Projects That Relied on Advanced Crane Technology

Published

8 hours ago

February 21, 2025

Matthew Wiles

When it comes to large-scale construction projects, the right equipment can make all the difference. From towering skyscrapers to massive bridges and complex infrastructure developments, cranes play a crucial role in lifting, transporting, and positioning heavy materials with precision and efficiency. As technology has advanced, so too has crane engineering, allowing for safer and more ambitious builds. In the points below, we take a closer look at some of the world’s most impressive mega construction projects that relied on cutting-edge crane technology to bring them to life.

Burj Khalifa – Dubai, UAE

Standing at a staggering 828 metres, the Burj Khalifa remains the tallest building in the world. Constructing such a colossal structure required cranes that could operate at extreme heights. Specialised luffing-jib tower cranes were employed to lift materials hundreds of metres into the air, battling high winds and desert heat. These cranes were anchored to the structure itself as it rose, ensuring stability and precision throughout the build.

Sydney Metro – Australia

As Australia’s largest public transport infrastructure project, the Sydney Metro has transformed the way people move around the city. The project required massive tunnel boring machines (TBMs) to carve underground routes, but just as critical were the cranes used to transport and position enormous precast concrete segments. Mobile and crawler cranes with advanced hydraulic systems played a key role in assembling stations and track infrastructure with minimal disruption to existing road networks.

Hong Kong-Zhuhai-Macau Bridge – China

This engineering marvel, stretching 55 kilometres across the Pearl River Delta, is one of the longest sea crossings ever built. Given its scale, floating cranes with immense lifting capacity were used to position pre-fabricated bridge sections. Some of these cranes had lifting capabilities exceeding 3000 tonnes, demonstrating the sheer power and precision required for such a complex marine project.

The Panama Canal Expansion – Panama

The expansion of the Panama Canal was one of the most ambitious infrastructure projects in recent history, involving the construction of massive new lock chambers. Gigantic gantry cranes were used to install the enormous steel lock gates, some weighing over 3000 tonnes. These cranes had to operate with pinpoint accuracy to ensure the seamless functioning of the canal’s new locks, allowing for the passage of larger vessels.

Hinkley Point C Nuclear Power Station – UK

The construction of this next-generation nuclear power plant has required some of the world’s most advanced heavy-lift cranes. The site features one of the largest land-based cranes in the world, capable of lifting reactor components that weigh hundreds of tonnes. These high-tech cranes have been crucial in ensuring the safe and efficient assembly of the plant’s intricate infrastructure.

The Role of Advanced Crane Technology in Modern Construction

Each of these projects would have been impossible without the evolution of crane technology. Innovations such as digital load monitoring, autonomous operation, and enhanced safety systems have allowed cranes to handle heavier loads with greater precision than ever before. For companies tackling complex construction projects, working with an experienced crane hire provider is essential. Businesses like Sventek Cranes offer cutting-edge crane solutions, ensuring that even the most ambitious projects can be completed safely and efficiently.

Mega construction projects continue to push the limits of engineering and design, and advanced crane technology remains at the heart of these achievements

Whether it’s lifting components for a record-breaking skyscraper or positioning bridge segments over open water, cranes will always be an integral part of building the world’s most remarkable structures. By leveraging state-of-the-art crane systems, today’s construction industry is making the impossible possible – one lift at a time.