Business

Overcoming challenges is part of the success

Published

2 years ago

November 14, 2022

Theresa Forster, a social media influencer and model from Germany, is living out her dream, but she is the first to acknowledge that challenges must be overcome in order to succeed.

Accepting that certain people are too judgmental of those in her profession was one of the obstacles she claimed she had to learn to overcome: “People should stop criticizing every single thing we do and learn to let us live life the way we want,” she said. “We are simply human beings with feelings.” According to Forster, it is often difficult to be constantly examined by the public and to not feel like a target all the time. “Having to constantly defend ourselves is very exhausting.”, she said.

She noticed that she had learnt to move past her regrets regarding her career: “I should have started earlier. I always followed the advice of those around me when I first started out, and they made fun of me. Even my parents did.”, she affirmed. “They just didn’t take me seriously, so it took me a lot of time to get things moving. But from the day I started, I became successful very fast.” Attempting to change people’s perceptions about those in her industry, has been another issue for her. Some people behave this way because they think her work field is easy.
“It is not all about snapping pictures, receiving gifts, and looking pretty. If you want to succeed in this profession, there is much more to do.”, she remarked.

“Generally, clients pay us based on the number of views and reach we generate, so we need to get those figures every day. That is difficult and can put a lot of pressure on you.”, she said that in addition to the daily competition influencers face, it is a constant challenge to add value to the lives of her followers. Otherwise, she warned: “People would get tired of you and soon forget about you. This work therefore comes with a lot of psychological pressure.” Like everyone else, influencers experience periods of excitement and interest in daily life that eventually fade. In other words, great stuff doesn’t necessarily come along every day but however, Forster points out that it is her job to sometimes create something out of nothing.

“It is completely normal to move through life phases and their ups and downs. Sometimes you need some time to rest, and you just feel like lying in bed or sometimes you just don’t feel well, but there cannot be any days off if Instagram is your primary source of income and you take it seriously. You push yourself in order to move forward.”

In her opinion these are the reasons many influencers turn to fake drama and telling lies to produce engaging content. However, she discovered more truthful and creative ways to get her content out there: “For some in this industry, fake publicity is better than no publicity. But not for me. If you want to remain successful in this game, you have to think in the long term. And that doesn ́t mean to cause drama every day but creating content which adds true value to people’s lives” she said.

Business

Spynn’s PR Playbook for Startups Turning Funding into Market Leadership

Published

2 weeks ago

March 27, 2025

Matthew Wiles

Byline: Jennyfer Ann Valencia

The recent funding boom in India, where startups raised over $428 million between March 10 and March 15, 2025, reinforces the critical role of public relations (PR) in securing investor confidence and enhancing visibility. As competition intensifies, effective PR strategies help startups differentiate themselves and build a strong market presence.

Spynn, a PR agency for startups specializing in securing top-tier media coverage, enables startups to craft compelling narratives that attract investors and maintain a positive brand image.

The Role of PR in Startup Funding

A recent survey conducted by Spynn found that startups with a strong PR strategy are significantly more likely to secure funding rounds than those without. According to the research, nearly 70% of investors say media visibility and brand credibility helped their decision-making process. This highlights PR’s direct impact on a startup’s ability to attract investment.

PR helps startups articulate their value to investors by securing media coverage and highlighting their growth potential. High-profile placements lend credibility and set up startups’ potential, making them more attractive to investors. For instance, a well-publicized success story from a startup like Zolve, one of the top funding recipients, can drive further investor interest and strengthen its brand.

India’s funding surge spans sectors including Batterytech, Edtech, Gaming, Apparel, Aerospace, Manufacturing, Fintech, Energy, and Travel. While this presents opportunities, it also brings scrutiny. Startups must manage their reputations effectively, ensuring consistency in their messaging across media platforms. As a PR agency for startups, Spynn’s expertise in reputation management helps businesses navigate these challenges by maintaining a cohesive brand identity and reinforcing investor trust.

Establishing Credibility Through Media Placements

Research from Spynn also revealed that startups that get featured on Forbes, Business Insider, and other top-tier publications experience a 50% increase in inbound investor inquiries within six months. This shows the value of securing strategic media placements to reinforce credibility and market positioning.

Strong media coverage bolsters a startup’s credibility, reinforcing its market positioning and investor confidence. Spynn ensures startups secure coverage in authoritative outlets, helping them establish themselves as thought leaders. Beyond initial publicity, Spynn focuses on building long-term relationships with media, ensuring sustained visibility and brand consistency.

Spynn’s CEO, Matteo Ferretti, emphasizes the role of storytelling, “Effective PR is about coverage and creating narratives that resonate with audiences. Startups must highlight their unique value and demonstrate how they solve real-world problems.”

PR for Growth and Global Expansion

Spynn’s data indicates that startups leveraging international PR strategies are twice as likely to successfully attract foreign investors and expand into new markets. Media coverage tailored for global audiences enhances cross-border recognition and facilitates partnerships, making PR an essential tool for growth beyond domestic markets.

As Indian startups scale, a strong PR strategy facilitates global recognition. Spynn’s international media reach helps startups gain traction in new markets and attract foreign investors. This is especially crucial for sectors like Fintech and Edtech, where global expansion is key to success.

A well-executed PR strategy strengthens a startup’s digital footprint, ensuring a consistent and engaging presence across platforms. Matteo Ferretti highlights the importance of balance, “A successful PR approach integrates both digital and traditional media to maximize impact and audience engagement.“

Ethical Considerations and Future Trends

Transparency and ethical storytelling are vital in PR. Startups must ensure authenticity in their messaging to build lasting trust. Spynn upholds ethical PR practices that align with principles of sustainability and integrity.

Indian startups must adapt to evolving PR trends, including AI-driven outreach, digital media dominance, and deeper media relationships. As competition grows, startups that take advantage of PR will have a better standing for long-term success.

Spynn’s PR strategies equip Indian startups with the tools to navigate funding surges, enhance credibility, and drive growth. By securing impactful media coverage and managing reputation effectively, startups can strengthen investor confidence and expand their market presence. As India’s startup ecosystem evolves, PR remains an indispensable asset for sustained success.