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NOW PR’S ROAD TO CREATING A LEGACY

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In the ever-changing fashion industry, there is one PR agency that stands out amongst all. NOW PR proves that even in a fast-paced environment, they are able to ride the waves and come out on top. With strong values in women empowerment and telling their clients authentic story, NOW PR is a leading agency that influencers look towards.

As the pandemic took over the world, NOW PR took a hit and went through difficult times. However, as a long industry player, they were able to come out stronger then before with the help of their experienced creative director, Tash Greizen. Having been in the industry for more than a decade, Tash knew all the moves she had to play to scale the agency.

“We are creating a legacy here at NOW PR, and I take care of every detail to make sure of it,” Tash said. NOW PR has since developed a reputation for delivering quality service to any influencer who walks into their office. They are able to put their influencers, called It Girls, in many notable magazines such as Glamour and Maxim. They also have delivered by accessing many high quality digital press to gain traction. With a strong all-womens team, NOW PR has revolutionized the way PR companies approach branding through the use of authentic storytelling. The team believes that anything is possible by focusing on the big picture and having the right set of tools and resources. Consistently elevating their clients brands, the team pushes their It Girls to be the best version of themselves and to always invest in who they are.

Other than their main office, NOW PR has branched out and made 2 other sub divisions in their company: NOW Magazine and NOW Studios.

“It’s important that a PR agency is well rounded, thats why by opening these divisions we will be able to support our clients to the best of our abilities,” Tash said. NOW Studios is often the center of the story as stunning and innovative looks come out of there every day. The team explains that by analyzing trends and incorporating the It Girl’s stories, they were able to create a unique look for each of the It Girls.

Reaching for the stars, Tash also has plans in expanding the NOW name and open offices in the vibrant cities of New York and Paris. With plans being set, Tash knows it’s only a matter of time until NOW PR becomes a global name that will take the world by storm.

Rosario is from New York and has worked with leading companies like Microsoft as a copy-writer in the past. Now he spends his time writing for readers of BigtimeDaily.com

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Business

How Black Banx Has Sped Digital Payments Into Its Global Phase

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The payments industry has grown substantially in the last decade, with digital transactions now practically a given in most parts of the world. A key contributor to this globalization of payments has been Black Banx, a Toronto-based global digital bank founded by German billionaire Michael Gastauer. 

Through innovative fintech solutions, a commitment to financial inclusion, and strategic investments in blockchain and artificial intelligence, the company continues to make transactions quicker and easier no matter where the sender or receiver is in the world.

The Cross-Border Payment Boom 

Global transactions have never been more essential to the world economy. From businesses engaging in international trade to individuals sending remittances back home, the demand for fast and cost-effective cross-border payments has skyrocketed. In fact, FXCintelligence projects that the cross-border payments market will hit an astonishing US$290 trillion by 2030, driven by the rise of e-commerce and digital trade.

Historically, moving money across borders wasn’t simple. Traditional banking relied on a complex web of intermediaries, leading to slow processing times, high fees, and inefficiencies. But fintech has changed the game. Companies like Black Banx have introduced digital-first solutions that eliminate unnecessary middlemen, enabling instant, affordable transactions.

Black Banx’s Rapid Growth: A Testament to Demand

Black Banx has experienced explosive growth, reflecting the increasing demand for seamless global payments. By the end of 2024, the company’s customer base had expanded to 69 million users across 180+ countries—a staggering 76% growth from 39 million in 2023.

This growth wasn’t accidental. Black Banx’s success stems from its ability to offer frictionless cross-border banking, catering to individuals and businesses worldwide. It’s offerings include:

  • Instant Multi-Currency Accounts – Customers can open accounts online within minutes, eliminating the need for physical bank visits.
  • Cryptocurrency Integration – Black Banx has accepted Bitcoin and Ethereum since 2016 and expanded its crypto services in 2024 by integrating Solana and the Lightning Network, allowing for ultra-fast, low-cost cross-border transfers.
  • Zero-Intermediary Transfers – By leveraging blockchain technology, the company bypasses traditional banking infrastructure, significantly reducing fees and processing times.

AI-Powered Payments: Enhancing Speed and Security

If there’s one technology that has reshaped digital payments in 2024, it’s artificial intelligence. AI is now at the heart of fraud detection, customer service, and transaction optimization, making global payments more secure and efficient.

Black Banx has fully embraced AI, using predictive analytics and automated systems to streamline operations. AI-driven chatbots handle customer inquiries, reducing response times and improving service efficiency. Meanwhile, real-time fraud detection algorithms flag suspicious transactions, preventing financial losses and building customer trust.

The results? Black Banx achieved a cost/income ratio of just 68% in 2024—one of the best in the industry—demonstrating how AI-powered automation can drive profitability while maintaining top-tier service.

Financial Inclusion: Breaking Down Barriers

Despite living in a digital age, over 1.4 billion people worldwide remain unbanked, according to the World Bank. Traditional banks have long failed to serve these individuals due to bureaucratic hurdles, geographic limitations, and high fees. Black Banx has made financial inclusion one of its core missions, particularly in underbanked regions like Africa, the Middle East, and parts of Asia-Pacific.

In 2024, the company’s impact on financial inclusion was profound:

  • 32% year-over-year increase in SME clients in Africa and the Middle East – Black Banx empowered businesses in these regions with seamless digital banking services, reducing reliance on inefficient traditional banking channels.
  • Instant digital accounts with minimal documentation – Unlike traditional banks, which require extensive paperwork, Black Banx allows users to open accounts quickly, enabling greater access to financial services.
  • Affordable cross-border transactions – By eliminating intermediaries, the company ensures that even those in remote regions can send and receive payments without excessive fees.

The Future of Cross-Border Payments: Crypto and Blockchain

Cryptocurrency is no longer a niche asset—it’s gradually become a key cog in the global payments machine. Recognizing this early on, Black Banx became one of the first digital banks to integrate Bitcoin and Ethereum into its platform back in 2016.

In 2024, the company doubled down on its crypto-first strategy, incorporating Solana and the Lightning Network. These technologies allow users to complete cross-border transactions in seconds while avoiding the high fees and delays associated with traditional banking infrastructure.

Black Banx is also exploring crypto-based lending services, a move that could disrupt traditional financial models even further. If successful, decentralized finance (DeFi) solutions could provide businesses and individuals with access to capital without the constraints of conventional banking regulations.

A Year of Record-Breaking Financial Success

While many tech companies faced financial turbulence in 2024, Black Banx defied expectations, posting record-breaking numbers:

  • Annual revenue: US$11.1 billion (exceeding the forecasted US$10.8 billion)
  • Pre-tax profit: US$3.6 billion (far surpassing the original US$2.4 billion projection)
  • Customer base: 69 million users worldwide
  • Cost/income ratio: 68% – demonstrating operational efficiency
  • Capital distributions: US$2.90 per share

Black Banx’s financial success highlights the immense demand for efficient digital banking services, proving that fintech is not just a disruptor but the future of global finance.

What’s Next for Black Banx in 2025?

Given its past success, Black Banx is setting ambitious goals to build on its 2024 momentum. The company aims to:

  1. Expand its customer base to 100 million users – By reaching more individuals in emerging markets, Black Banx hopes to further its mission of financial inclusion.
  2. Strengthen its presence in digital asset banking – With growing demand for cryptocurrency-based financial services, the company will continue integrating blockchain solutions.
  3. Enhance global payments infrastructure – By entering new markets and refining its AI-driven systems, Black Banx plans to make transactions even faster and more accessible.
  4. Lower its cost/income ratio – Through further automation and AI optimization, the company aims to improve operational efficiency.

By embracing AI, blockchain, and a relentless commitment to financial inclusion, Black Banx has clearly been key in accelerating the transition of the world to a truly global payments system.

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