Business

Nidal Rasheed Discusses His Company’s Policy of Seeking New Talent and the Advice He Would like to Give to Aspiring Entrepreneurs

Published

5 years ago

September 20, 2020

Nidal Rasheed, a successful entrepreneur, and property expert, who has aided hundreds of families to get on and climb up the property ladder, talks about his company’s policy of hiring new talent as well as share an insight into what he would like to do differently if he was given a do-over.

Nidal Rasheed runs a successful company called ‘Silvertail Property Group’ that helps people buy and/or build new properties. In addition to that ‘Silvertail’ is a property investment company that mainly focuses on creating long term wealth for their clients through small property investments.

Since Nidal acquired most of his skill-set through hard-learned lessons in life and business, he believes that skills can be taught and what matters more are sincere dedication and a passion to succeed and innovate in the chosen industry. He judges talent based on their values and if whether or not they resonate with the company’s vision of growth. Nidal’s process of seeking new applicants is reflected extremely well by his favorite quote ‘Give a man a fish you’ll feed him for a day. Teach a man how to fish; you’ll feed him for life.’

“We attract people who resonate with our values. We don’t hire based on skill, we hire based on values, and we teach the skills,” says Nidal.

Nidal Rasheed experienced quite a few obstacles throughout his entrepreneurial journey and eventually decided to restructure his business goals and increase his output. One advice that he would like to impart on the young and aspiring entrepreneurs is, to focus and work towards one goal before moving onto the next. This is the one piece of advice that he would also follow if he had to start from scratch all over again.

“Keep the main thing the main thing. As an entrepreneur its easy to get excited about new ideas and pursue different ventures. If I was to start all over again, I would keep things very focused and go deep rather than go wide,” says Nidal.

Business

The Key Components of a Successful Digital Marketing Strategy

Published

1 week ago

November 16, 2025

Matthew Wiles

In today’s hyper-connected world, a well-defined digital marketing strategy is essential for any business that wants to grow, build brand trust, and stay competitive. Whether you’re a local retailer, an eCommerce business, or a professional service provider, your online presence plays a major role in shaping how your audience perceives you. For example, industries like legal services are increasingly recognising the benefits of specialised digital marketing for law firms to attract and engage clients in an increasingly digital marketplace.

Below, we explore the key components that make up a successful digital marketing strategy—and how to align them with your business goals.

Clear Objectives and Measurable Goals

Every effective strategy begins with a clear understanding of what success looks like. Your goals might include increasing website traffic, generating leads, improving search engine visibility, or enhancing customer retention. Setting SMART (Specific, Measurable, Achievable, Relevant, and Time-bound) objectives helps ensure that each marketing activity contributes to tangible outcomes.

A Strong Brand Identity

Your digital marketing efforts should reflect a cohesive brand identity that resonates across every channel—your website, social media, email campaigns, and online ads. Consistent visual design, tone of voice, and messaging establish credibility and make your business instantly recognisable.

Search Engine Optimisation (SEO)

SEO remains the backbone of digital visibility. From on-page content optimisation and keyword targeting to technical site health and link-building, SEO ensures your business appears where customers are actively searching. Local SEO, in particular, helps businesses connect with audiences in specific geographic areas—an essential tactic for professionals and service-based businesses.

Engaging Content Marketing

High-quality, relevant content builds authority and nurtures relationships. Blogs, videos, infographics, podcasts, and whitepapers provide opportunities to educate, entertain, and inspire your audience. Great content not only boosts SEO performance but also establishes your brand as a trusted industry leader.

Social Media Engagement

Social platforms allow you to interact directly with your audience, showcase brand personality, and promote your services. The key is to use the right platform for your audience—LinkedIn for B2B engagement, Instagram for visual storytelling, or Facebook for community connection. Regular posting, active engagement, and data analysis are crucial for success.

Paid Advertising (PPC and Social Ads)

Paid campaigns can provide immediate visibility and lead generation, especially when combined with strong targeting and data insights. Tools like Google Ads and Meta Ads Manager allow you to reach specific demographics, remarket to previous visitors, and maximise ROI through ongoing optimisation.

Email Marketing and Automation

Email remains one of the most effective tools for nurturing relationships. Automated workflows can deliver personalised experiences, keeping leads engaged throughout the buyer journey. From newsletters to drip campaigns, consistent and value-driven communication is key.

Data Analytics and Continuous Optimisation

No digital marketing strategy is complete without performance tracking. Tools like Google Analytics, social insights, and CRM data reveal what’s working—and what’s not. Regularly reviewing metrics enables businesses to refine their strategy and continually improve results.

Final Thoughts

A successful digital marketing strategy is more than a checklist—it’s an evolving framework built on research, creativity, and constant learning. When each component works together seamlessly, your business can attract, engage, and convert customers more effectively, while maintaining a powerful and professional online presence.