Business

New Year Resolution: Home Makeover

Published

2 years ago

February 22, 2023

The New Year is not too far away and it is time that you finally gave your home a thorough makeover! After all, you will realize that revamping your home will put you in the right frame of mind and help you accomplish your goals better in the coming year. This is because our surroundings are not only a reflection of our personalities and states of mind, but also have a direct impact on our mental and physical wellbeing. Hence, with another year set to break cover, it is high time that you took a serious resolution to completely refurbish your home, including some absolutely essential components. However, you need not fret about the time or expenditure involved in the process. You can simply follow these tips and take a closer look at these options for getting the job done seamlessly at your end.

Home revamp 101- What to buy

Bed Sheets- The first and foremost thing that you have to change is your bed linen. This includes replacing the older varieties with newer bed sheet designs and the latest bed sheet brands. You will find several bed sheets online without any hassles and that too in multifarious sizes, types, and colours. Buy bedsheets online which reflect some vivacity and brightness in an otherwise cold and dry season. There are comfortable cotton bedsheets that will also add greatly to your quality of sleep and overall comfort. You can consider Welspun bed sheets in this regard, for their quality and their innovative reversible feature. If you are particular about the right fit, then you can actually get hold of a fitted sheet as well.
Liven Up the Bedroom- It is not just about getting the right bedsheet; you should also invest in quality bed linen and accessories. These include the right bedspreads and cushion covers online. You can go with bright and refreshing cushion covers to change the look and feel of your bedroom. You will also find several comforter sets and blankets online which are just right for the winter season! There are options for quilt covers along with snug quilts and Dohars.
Door Mats- The entrances to your home, rooms, and other zones should always sport the right door mats. You will find a bevy of door mats online in varied hues, types, and patterns. From regular foot mats to funkier door mats for home, you will get it all online. There are several luxury door mats which stand out for their quality as well. You can also get themed or unique foot mats if you wish. You can be assured of competitive door mat prices if you are buying online. New mats will enliven the look of your home greatly ahead of the New Year.
Curtains, Blinds, Upholstery and Wallpapers- You can check out the Drape Story by SPACES collection for all these essentials. The best part is that you can customize your preferred home décor and upholstery alike. Discover enticing wallpapers that will completely change the way your home looks and feels. You can select your preferred themes, colours, and types. From Art Nouveau to Coral, there are options aplenty for buyers. You will also find several charming cushion covers under this collection, along with stylish curtains that will instantly transform any area at home. The best part is that there are umpteen choices at your disposal. Blinds are also available in several endearing designs. You may also bring home plush and comfortable upholstery that adds a classy look to your interiors. Do away with worn-out upholstery and bring home newer options.
Traditional Touches – When you’re at SPACES, do look up the Spun Collection. This is about traditional takes on essentials. From table mats, rugs, handmade cushion covers, and pillow covers to table runners, placemats, and coasters, you will find things to jazz up your home ahead of the New Year. The best part here is that you will do your bit towards encouraging skilled craftswomen and artisan communities of the country.

These are some of the top picks for those looking to completely redo or revamp their homes before the New Year. Happy shopping!

Business

Spynn’s PR Playbook for Startups Turning Funding into Market Leadership

Published

2 weeks ago

March 27, 2025

Matthew Wiles

Byline: Jennyfer Ann Valencia

The recent funding boom in India, where startups raised over $428 million between March 10 and March 15, 2025, reinforces the critical role of public relations (PR) in securing investor confidence and enhancing visibility. As competition intensifies, effective PR strategies help startups differentiate themselves and build a strong market presence.

Spynn, a PR agency for startups specializing in securing top-tier media coverage, enables startups to craft compelling narratives that attract investors and maintain a positive brand image.

The Role of PR in Startup Funding

A recent survey conducted by Spynn found that startups with a strong PR strategy are significantly more likely to secure funding rounds than those without. According to the research, nearly 70% of investors say media visibility and brand credibility helped their decision-making process. This highlights PR’s direct impact on a startup’s ability to attract investment.

PR helps startups articulate their value to investors by securing media coverage and highlighting their growth potential. High-profile placements lend credibility and set up startups’ potential, making them more attractive to investors. For instance, a well-publicized success story from a startup like Zolve, one of the top funding recipients, can drive further investor interest and strengthen its brand.

India’s funding surge spans sectors including Batterytech, Edtech, Gaming, Apparel, Aerospace, Manufacturing, Fintech, Energy, and Travel. While this presents opportunities, it also brings scrutiny. Startups must manage their reputations effectively, ensuring consistency in their messaging across media platforms. As a PR agency for startups, Spynn’s expertise in reputation management helps businesses navigate these challenges by maintaining a cohesive brand identity and reinforcing investor trust.

Establishing Credibility Through Media Placements

Research from Spynn also revealed that startups that get featured on Forbes, Business Insider, and other top-tier publications experience a 50% increase in inbound investor inquiries within six months. This shows the value of securing strategic media placements to reinforce credibility and market positioning.

Strong media coverage bolsters a startup’s credibility, reinforcing its market positioning and investor confidence. Spynn ensures startups secure coverage in authoritative outlets, helping them establish themselves as thought leaders. Beyond initial publicity, Spynn focuses on building long-term relationships with media, ensuring sustained visibility and brand consistency.

Spynn’s CEO, Matteo Ferretti, emphasizes the role of storytelling, “Effective PR is about coverage and creating narratives that resonate with audiences. Startups must highlight their unique value and demonstrate how they solve real-world problems.”

PR for Growth and Global Expansion

Spynn’s data indicates that startups leveraging international PR strategies are twice as likely to successfully attract foreign investors and expand into new markets. Media coverage tailored for global audiences enhances cross-border recognition and facilitates partnerships, making PR an essential tool for growth beyond domestic markets.

As Indian startups scale, a strong PR strategy facilitates global recognition. Spynn’s international media reach helps startups gain traction in new markets and attract foreign investors. This is especially crucial for sectors like Fintech and Edtech, where global expansion is key to success.

A well-executed PR strategy strengthens a startup’s digital footprint, ensuring a consistent and engaging presence across platforms. Matteo Ferretti highlights the importance of balance, “A successful PR approach integrates both digital and traditional media to maximize impact and audience engagement.“

Ethical Considerations and Future Trends

Transparency and ethical storytelling are vital in PR. Startups must ensure authenticity in their messaging to build lasting trust. Spynn upholds ethical PR practices that align with principles of sustainability and integrity.

Indian startups must adapt to evolving PR trends, including AI-driven outreach, digital media dominance, and deeper media relationships. As competition grows, startups that take advantage of PR will have a better standing for long-term success.

Spynn’s PR strategies equip Indian startups with the tools to navigate funding surges, enhance credibility, and drive growth. By securing impactful media coverage and managing reputation effectively, startups can strengthen investor confidence and expand their market presence. As India’s startup ecosystem evolves, PR remains an indispensable asset for sustained success.