Business

Networking Tips for New Real Estate Agents

Published

2 years ago

April 22, 2023

You’ve studied hard, passed the exam, and now you have your real estate license. You’re officially one step closer to your dream of becoming a real estate agent, but the work has only just begun. The most challenging part of a career in real estate is landing your first few clients.

As with many commission-based jobs, a thriving career in real estate is built on connections. You may have connections from prior careers, know individuals in your community, or be brand new to a city and looking to establish yourself. Regardless of your situation and how many contacts you have, networking is critical to success for any new real estate agent. And these valuable networking tips can help you connect with more people and get ahead.

Join a Real Estate Brokerage

Joining a real estate brokerage can provide several benefits, including access to industry resources, training, and support from experienced agents. Additionally, many brokerages have established relationships with lenders, title companies, and other businesses that can be helpful when working with clients.

Stay Active on Social Media

In today’s world, staying active on social media is vital to be successful as a real estate agent. Use social media platforms like Facebook, Twitter, and Instagram to share information about properties you’ve listed, open houses you’re hosting, or events you’re attending. Then, engage with your community through comments, likes, and shares to encourage further interaction. Regular posting can help clients get to know you and convey that you’re reliable and available when they need you. Be sure to tag your location so clients in your area can easily find you!

Connect with Other Professionals

If you’re looking to establish yourself, it’s just as important to connect with other professionals in the real estate industry as with clients themselves. Attend brokerage open houses, introduce yourself to other agents at listing appointments, and exchange business cards with industry professionals you meet. By building relationships with other agents and professionals, you’ll expand your network, increase opportunities for leads, and potentially find a mentor who can guide you based on their experience.

Here are four other great ways to connect with real estate agents.

Get involved with your local board of REALTORS®.
Attend industry events such as conferences, seminars, and trade shows.
Connect with other agents on online forums for real estate professionals.
Volunteer for an industry-relevant charity or non-profit organization to give back to your community while meeting other industry professionals.

Join a Local Real Estate Association

Another great way to meet new people and market yourself as a real estate agent is to join a local real estate association. These associations typically host monthly meetings where members can network with each other and learn about new listings or developments in the area. Additionally, many associations offer educational courses or seminars to help new agents learn more about the industry and hone their skills.

There are several professional associations for real estate agents, such as National Association of REALTORS® (NAR) and the National Association of Exclusive Buyer Agents (NAEBA). These groups offer members access to extensive resources, educational opportunities, and networking events for a nominal membership fee.

Host Your Own Events

In addition to attending events hosted by others, you can also host events yourself. For example, you could host an open house for a property you have listed or provide a free seminar on the home-buying process. By hosting events, you’ll have the opportunity to control the marketing message and make a lasting impression on potential clients.

Final Thoughts

Networking is essential for new real estate agents looking to build their client base. By joining a brokerage, staying active on social media, connecting with other professionals, and hosting events, you can make a name for yourself and improve your chances of landing clients. Real estate is a people business, so get out there and meet new faces!

Business

Spynn’s PR Playbook for Startups Turning Funding into Market Leadership

Published

3 days ago

March 27, 2025

Matthew Wiles

Byline: Jennyfer Ann Valencia

The recent funding boom in India, where startups raised over $428 million between March 10 and March 15, 2025, reinforces the critical role of public relations (PR) in securing investor confidence and enhancing visibility. As competition intensifies, effective PR strategies help startups differentiate themselves and build a strong market presence.

Spynn, a PR agency for startups specializing in securing top-tier media coverage, enables startups to craft compelling narratives that attract investors and maintain a positive brand image.

The Role of PR in Startup Funding

A recent survey conducted by Spynn found that startups with a strong PR strategy are significantly more likely to secure funding rounds than those without. According to the research, nearly 70% of investors say media visibility and brand credibility helped their decision-making process. This highlights PR’s direct impact on a startup’s ability to attract investment.

PR helps startups articulate their value to investors by securing media coverage and highlighting their growth potential. High-profile placements lend credibility and set up startups’ potential, making them more attractive to investors. For instance, a well-publicized success story from a startup like Zolve, one of the top funding recipients, can drive further investor interest and strengthen its brand.

India’s funding surge spans sectors including Batterytech, Edtech, Gaming, Apparel, Aerospace, Manufacturing, Fintech, Energy, and Travel. While this presents opportunities, it also brings scrutiny. Startups must manage their reputations effectively, ensuring consistency in their messaging across media platforms. As a PR agency for startups, Spynn’s expertise in reputation management helps businesses navigate these challenges by maintaining a cohesive brand identity and reinforcing investor trust.

Establishing Credibility Through Media Placements

Research from Spynn also revealed that startups that get featured on Forbes, Business Insider, and other top-tier publications experience a 50% increase in inbound investor inquiries within six months. This shows the value of securing strategic media placements to reinforce credibility and market positioning.

Strong media coverage bolsters a startup’s credibility, reinforcing its market positioning and investor confidence. Spynn ensures startups secure coverage in authoritative outlets, helping them establish themselves as thought leaders. Beyond initial publicity, Spynn focuses on building long-term relationships with media, ensuring sustained visibility and brand consistency.

Spynn’s CEO, Matteo Ferretti, emphasizes the role of storytelling, “Effective PR is about coverage and creating narratives that resonate with audiences. Startups must highlight their unique value and demonstrate how they solve real-world problems.”

PR for Growth and Global Expansion

Spynn’s data indicates that startups leveraging international PR strategies are twice as likely to successfully attract foreign investors and expand into new markets. Media coverage tailored for global audiences enhances cross-border recognition and facilitates partnerships, making PR an essential tool for growth beyond domestic markets.

As Indian startups scale, a strong PR strategy facilitates global recognition. Spynn’s international media reach helps startups gain traction in new markets and attract foreign investors. This is especially crucial for sectors like Fintech and Edtech, where global expansion is key to success.

A well-executed PR strategy strengthens a startup’s digital footprint, ensuring a consistent and engaging presence across platforms. Matteo Ferretti highlights the importance of balance, “A successful PR approach integrates both digital and traditional media to maximize impact and audience engagement.“

Ethical Considerations and Future Trends

Transparency and ethical storytelling are vital in PR. Startups must ensure authenticity in their messaging to build lasting trust. Spynn upholds ethical PR practices that align with principles of sustainability and integrity.

Indian startups must adapt to evolving PR trends, including AI-driven outreach, digital media dominance, and deeper media relationships. As competition grows, startups that take advantage of PR will have a better standing for long-term success.

Spynn’s PR strategies equip Indian startups with the tools to navigate funding surges, enhance credibility, and drive growth. By securing impactful media coverage and managing reputation effectively, startups can strengthen investor confidence and expand their market presence. As India’s startup ecosystem evolves, PR remains an indispensable asset for sustained success.