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Narendra Modi uses Instagram to woo his Millennial Friends

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Already active on Facebook and Twitter, Narendra Modi joined the Instagram platform towards the end of 2014, after he became the Prime Minister of India. So far, he is the most followed world leader on Instagram.

Since then, he has been posting regular photos and videos to stay grounded and connect with the youth people. While Facebook and Twitter are used more for government purposes, with Instagram, Narendra Modi shares some of the real reflections of his life. And that is done mostly through the Instagram stories.

Now whether these stories actually help to connect with the youth or not, that is a secondary topic. But since these stories appear in the top of a user’s page, they surely attract attention first. And just because of his reflection of actual personal life, he has won lots of love and followers on this popular social media platform.

A lot of people today actually buy Instagram likes to improve their following. But the deeds of Prime Minister in the last 4 years, all over the world, have made him an extremely popular face unabated. This is the reason why he is the most followed leaders in the world.

When you will surf his Instagram account, you will notice pictures of Narendra Modi befriending peacocks, to being Humbled thanks to freedom fighter Subhas Chandra Bose’s family for gifting him a cap. He also shared pictures of him enjoying the weather in Delhi, and so on.

This move is mainly taken to establish his connection with the younger audience and improve the social outreach of the Prime Minister. It is to go beyond the regular image of PM and appear more human to his audience.

Michelle has been a part of the journey ever since Bigtime Daily started. As a strong learner and passionate writer, she contributes her editing skills for the news agency. She also jots down intellectual pieces from categories such as science and health.

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World

Turkish Textile Giant Sun Textile Solution Proposal for Drought

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While the World Health Organization (WHO) and the United Nations (UN) are seeking solutions to combat drought through various projects, Ekoten Textile, a subsidiary of Turkey’s textile giant Sun Textile, has developed a groundbreaking project in collaboration with a technology startup to minimize the intensive water consumption in the textile industry. This pioneering project, the first of its kind globally, will enable the recycling and reuse of up to 90% of the water used in textile production.

Drought is one of the most pressing issues facing the world today. According to WHO data, 40% of the global population is struggling with water scarcity. By 2030, up to 700 million people could be forced to migrate due to drought. The unconscious use of water in global production processes plays a significant role in the rapid depletion of clean water resources.

The textile industry is one of the sectors with the highest water consumption. In Turkey, while the food industry consumes 22% of the water used for industrial purposes, the textile sector follows closely with 18%. For instance, producing an average of 40 tons of products daily requires 2,500 tons of water, equivalent to the daily water consumption of approximately 10,000 people.

CLEAN WATER RESOURCES FOR HUNDREDS OF THOUSANDS OF PEOPLE EVERY DAY!

In textile production, where clean water resources are heavily consumed, the innovative success of the Turkish company stands out as a global best practice. This initiative will shape the future of the industry. The wastewater recycling project, developed through intensive R&D efforts, will ensure that over 90% of the required water is sourced from recycled supplies.

The reuse of wastewater in production will transform the fate of countries operating in the textile sector. By preventing the use of clean water resources for textile production, this project will free up clean water sources that can meet the daily needs of hundreds of thousands of people.

R&D ACTIVITIES IN 38 COUNTRIES WITH 380 PARTNERS!

Sun Textile places great emphasis on R&D activities, conducting research and development efforts with 380 partners across 38 countries. Sun Textile and its subsidiary Ekoten Textile export nearly 90% of their production, solidifying their identity as a leading exporter. The company ships products to numerous destinations worldwide, including European countries, the UK, and the US. Sun Textile, the leading ready-to-wear exporter in the Aegean Region, achieved a consolidated turnover of 250 million euros in the third quarter of 2024, continuing its active growth trajectory.

OFFERING CUSTOM DESIGNS TO CUSTOMERS

Sun Textile provides its own designed collections to leading brands in Europe and the UK. Ekoten Textile, its subsidiary, is among the most respected knitted fabric manufacturers in Turkey and Europe. 

With a dedicated sales team for each major customer group and five design offices in three different countries, Sun Textile creates designs tailored to its customers’ needs. Its largest clients include the Inditex Group, H&M, Jimmy Key, Tesco, Kiabi, Marks & Spencer, and Next.

Sun Textile also extends its sustainability approach to social responsibility, notably for its high ratio of female employees. The company, which went public in 2022, is also listed in dividend indexes.

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