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Nabeel Ahmad, 22-Year-Old Entrepreneur Achieving International Acclaim

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Contrary to popular belief, Entrepreneurship is not the product of multitasking. It’s the art of focusing on individual tasks at a time. Work at a task with focus, complete it, and then move on to the next. The most successful entrepreneurs are those who have it all under control and Nabeel Ahmad is one of the few who set the bar really high. The serial entrepreneur from Lahore has launched multiple companies and is a highly sought-after digital marketing expert and a TEDx speaker. His work has appeared in over 30 major international publications including Forbes, Entrepreneur Magazine, Yahoo News, and Business2Community. The 22 year old has laid the foundation for building a global business empire.

While he was in college, he learnt various social media marketing tactics that he would later implement in his businesses. Recognizing his passion for entrepreneurship, Nabeel dropped out of college to pursue it full time and he hasn’t looked back since. He started offering services to various businesses as an independent marketer and 5 years down the line he established a full-service digital media agency called Vertabyte. The agency works with various enterprise-level clients, identifying and crafting solutions that are best suited to their digital needs. The firm branches out to 3 classifications, covering design, development, and growth, each of which are delegated to separate departments. With a team of over 100 people working remotely from different parts of the world, Vertabyte drives business outcomes by providing solutions relating to website development, brand management, and marketing techniques.

Branching out his expertise, Nabeel founded The Hustler’s Digest, a media platform that provides rich content for business-minded people. Nabeel aims to build a network of media brands around different fortes such as health, technology, entertainment, etc. and then use these media brands to power marketing campaigns for his clients.

Amidst the surge of social media, Nabeel believes it is crucial for businesses to have a strong PR strategy and to acknowledge the power of media placements in building a powerful brand. Nabeel is the founder of Mogul Press, a public relations agency that operates with the purpose of strategically placing their clients on popular media outlets. He believes PR is one of the main pillars of a strong business and that strategic media placements can aid a business in gaining exposure, credibility, and the right positioning in the minds of the audience. It is essential for a business to appear credible to its customers and effective PR is the key to establishing brand credibility.

Having gained international recognition for his marketing expertise, Nabeel is the first and youngest Pakistani to become a columnist for both Forbes and Entrepreneur Magazine. Thrive Global calls him a “marketing genius”, and recently, Entrepreneur Magazine, one of the biggest business magazines in the world, listed him as one of the top inspiring entrepreneurs to watch in 2020. He was mentioned alongside many industry leaders, including Gary Vaynerchuk and Grant Cardone. 

Nabeel has achieved immense success so far and envisions accelerated growth for his businesses in the coming years. He has hinted at the launch of a new social discovery network that has been in the works for the past 2 years and according to him, it’s going to be a game changer. If there is one lesson that we can learn from his journey, it has to be that it’s never too early or too late to pursue your passions.

A piece of advice that Nabeel shares for aspiring entrepreneurs: “The right moment is just an illusion. It’s important to act right now.”

The idea of Bigtime Daily landed this engineer cum journalist from a multi-national company to the digital avenue. Matthew brought life to this idea and rendered all that was necessary to create an interactive and attractive platform for the readers. Apart from managing the platform, he also contributes his expertise in business niche.

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Business

Transform Your Expertise into a Profitable Online Coaching Business with Jon Penberthy

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Transforming your expertise into a successful coaching business requires a strategic approach to monetizing your knowledge, with a strong emphasis on client satisfaction and adaptability to their evolving needs. By prioritizing these factors, you can build a coaching practice that flourishes, provides long-term value to your clients, and supports sustained growth for your business.

The potential for this growth is underscored by the global online coaching market, which was valued at $3.2 billion in 2022 and is projected to reach $11.7 billion by 2032, reflecting a compound annual growth rate (CAGR) of 14% from 2023 to 2032.

Jon Penberthy, founder of AdClients and a leader in online coaching, highlights the significance of the knowledge economy in today’s marketplace. He notes, “The knowledge economy is now worth over half a trillion dollars a year. That means every year, people like you and me are paying others—not for physical products, but for the exchange of knowledge.” This shift presents a compelling opportunity for those willing to leverage their expertise in this evolving market.

Penberthy’s philosophy emphasizes the power of positive thinking and challenges traditional views on credentialism and rigid professional roles. He asserts, “Nowadays you only need to be one step ahead of someone else for them to be willing to hand back some money to learn from you.” His success as a how-to coach exemplifies this approach, showing that with the right mindset, anyone can turn their knowledge into a flourishing business.

Essential Steps to Starting Your Online Business

At the heart of any business plan is the decision about what type of product you will provide in the online marketplace. Jon Penberthy explores various possibilities, from relationship counseling to pet care, ultimately settling on a widely sought-after internet offering: personal health and fitness.

“Let’s say you do not have a personal trainer certificate, but you have figured out a specific nutrition and exercise regime that works,” he states. “There are people out there who want to look how you look and are willing to pay you for your knowledge … the opportunities are endless – you just have to ask yourself what you know that is a little bit more than those around you. That’s the starting point for your own training program.”

The next step involves packaging your training for an online audience, and Penberthy recommends creating a series of recorded videos as an effective approach. This leads to the question of how much to cover in the initial video and the order of presentation.

He suggests finding friends and family who are interested in your topic and willing to learn more. By selecting a few volunteers and teaching them over several weeks for free, while taking diligent notes on what works and what doesn’t, the teaching process will gradually reveal itself.

Build a Sales Funnel

Regardless of how your business attracts customers, potential buyers often follow a similar path, asking common questions and taking comparable steps when deciding whether to make a purchase. A sales funnel is an effective way to visualize this journey, offering valuable insights into the customer experience. It helps you see the sales process through their perspective while also serving as a practical training tool for your sales team.

Penberthy highlights the importance of this approach, “A sales funnel helps transition potential customers from being strangers to ready-to-buy clients,” he explains. By breaking the process into a series of steps, the sales funnel gradually informs and engages potential customers, guiding them toward a purchase decision without overwhelming them with information.

Attracting Attention—The ‘Eyeball’ Factor

Once you’ve understood the initial steps for setting up your online coaching or course, the next challenge is attracting people to your funnel, often referred to as the “eyeball” factor. “Bringing traffic to your site involves content creation and deciding between organic (unpaid) traffic through various social media channels or, if your budget allows, paid traffic,” Penberthy explains.

Penberthy explains that with organic traffic, individuals will be active on social media, creating content designed to build an audience interested in their topic. He adds that if one can invest some funds, paid advertising—especially on YouTube—can be an excellent starting point, as it delivers instant traffic compared to the uncertain outcomes of organic posts.

Once the advertising strategy is established, the next step is to continually refine and enhance the course, making it more concise, message-rich, and easier for potential customers to understand what is being offered.

He emphasizes that this process isn’t just about feeling good about one’s work; it’s about boosting conversions. The more effective the campaign, the more referrals satisfied customers will provide when recommending the program. A stronger program also allows for higher pricing for the services offered.

After refining your online advertising strategies and advancing your course or coaching development, the next step is to scale up. Penberthy suggests that this may initially involve what he refers to as “the pop-up offer” or one-on-one coaching, enabling you to start selling your course in 48 hours or less.

He notes that this phase requires a significant investment of time but is crucial for growing your business with clients who will not only pay for your expertise but also recommend your courses to a broader audience. However, he emphasizes the need to leverage your time effectively, as there are only so many hours in a day.

The key to success in online courses lies in combining “low-ticket” (mass appeal) content with “high-ticket” one-on-one training. “I take the stand-alone low-ticket coaching and wrap it around the one-on-ones to create the concept of “high-ticket” group coaching, which is a limited-subscriber webinar-based training pitched at high-end clients who are willing to pay a premium to overcome their seeming lack of success in the online marketplace,” Penberthy says. 

By implementing this strategy, he adds, you can not only maximize your time in the business space and free up energy for friends and family but also potentially increase your monthly income to four or five figures, ultimately leading to an annual income of six to seven figures.

Jon Penberthy’s insights provide a clear roadmap, emphasizing the importance of understanding your audience, leveraging effective marketing strategies, and continually refining your offerings. By combining low-ticket and high-ticket training approaches, you can maximize your reach while delivering exceptional value to your clients.

As you embark on this path, remember that your knowledge and passion can not only lead to financial success but also empower others to achieve their goals. Embrace the opportunities ahead, and watch as you build a thriving coaching business that makes a lasting impact.

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