Lifestyle
Myra Fordham: How This Female On Fire Is Turning Her Past Trauma Into A Higher Purpose

For some, the life-altering experience of a traumatic event can be so severe that it affects every aspect of their lives for years to come, or worse, throughout their entire lives. These individuals may experience post-traumatic stress disorder (PTSD) or chronic trauma symptoms, significantly hindering their ability to strive towards their goals and dreams in life.
Myra Fordham is the founder of Myra Fordham Coaching and is Australia’s #1 Trauma Coach for women. Back in 2016, she suffered a traumatic brain injury due to being punched in the head by her boyfriend at the time, who became infuriated after seeing a text message on her phone.
As a strong survivor of domestic abuse, Myra ultimately decided to no longer be a victim of her past and no longer be bound by pain. She chose to look positively towards creating a better future for herself and firmly believes that she went through the trauma and pain to reach her higher purpose in life, which is to help others heal their trauma.
By healing through trauma, you can begin to understand that you still can strive towards your dreams and create a future that was once unimaginable. All you need is commitment and a deep desire to continue preserving through the pain, no matter how hard it may seem.
Following her domestic assault incident, Myra Fordham spent 11 days in an induced coma, followed by brain surgery and weeks in hospital for rehabilitation. During this time, she realized she would own her shadow instead of allowing it to take hold of her. She shares, “I felt broken, like a baby, and had to be pushed around in a wheelchair. To heal from this traumatic incident, I have worked hard to heal my genealogical trauma and unlearn my toxic behavioral traits.”
Now, Myra earns 5-figures a month as a Trauma coach, helping professional women heal their past trauma. She has risen to success in such a short period that she also recently became an international best-selling author on Amazon and, in recent months, has expanded her clientele to serve men. She also shares, “In the past three months, I’ve invested into my business and personal development, completed my Certificate III in Business, and healed generational and genealogical trauma.”
Myra Fordham is living proof that no matter what pain we endure through our lifetime, we can always overcome it if we have sheer perseverance and intention to rise above it all. Also, seeking out the best support network for you is crucial as it helps you feel less alone. Myra emphasizes that when looking for a coach, ensure that they have overcome their hurdles and challenges in life, as it shows they are competent enough to help you through yours.
Lifestyle
Powerful Corporate Gifting Strategies to Build and Strengthen Business Partnerships

If you want to build and strengthen business partnerships with your clients and top investors, there are a few key steps you must take. One essential strategy is corporate gifting. This simple act goes beyond building a partnership. It will also increase your customer retention rate and promote your business even beyond the shore of your country.
But before you consider gifting any item, there are some strategies to put in place. This will ensure your gift makes a lasting impression and resonates well with your clients. Below are powerful corporate gifting strategies to build and strengthen business partnerships with your clients and top investors.
Choose a Personalized Item
Rather than choosing an ordinary gift for your clients and investors, opt for a personalized item. Customised corporate gifts such as T-shirts, coffee mugs, and bags create a stronger emotional connection than generic gifts. They also leave a more lasting impression than most other gift types.
Imagine how investors and your clients will feel when you beautifully inscribe their image or favorite quotes on a T-shirt. Of course, they will feel valued, appreciated, and ready to invest more in your business.
Consider Their Culture and Background
As an entrepreneur, it’s essential to be culturally competent and sensitive. Your gifts should resonate with your clients’ and investors’ cultural backgrounds. Otherwise, they may be quickly discarded or overlooked. If your investors and audience are predominantly of Black heritage, consider giving them a custom T-shirt featuring a map of Africa or inspirational quotes from iconic Black leaders.
Their religious beliefs are also important. Specific religions may find some images or symbols inappropriate. For instance, if you’re giving a gift to a Muslim investor, avoid designs that include images like pigs, as they are considered offensive in Islamic culture.
Consider a Functional Gift
You should also consider the gift’s functionality. A gift that can be used every day will be more valuable than an impractical one. Even if the gift is expensive but doesn’t have any functional purpose, it won’t serve the purpose it was intended for.
Instead of purely sentimental keepsakes or abstract gifts, consider practical items like pens, notebooks, backpacks, coffee mugs, umbrellas, or water bottles. Just make sure the gift is well-designed and features your brand logo and identity. This not only increases brand visibility but also helps strengthen the connection between you and your investors.
Tie it to a story
Tie your gifts to a story to make them more memorable and emotionally meaningful. For example, if during your business’s early days, your employees always worked tirelessly day and night, you could opt for a custom hourglass. Clients and investors who receive such a gift will appreciate your business’s journey of patience and perseverance.
Offer Quality Gifts
Gifts given to investors or clients who have significantly contributed to your business growth should reflect their value. They shouldn’t be cheap or low-grade items. The gift doesn’t have to be trendy or widely popular, but it should come from a reputable and high-end brand. This will give your gift more credibility. Besides, the recipients will feel comfortable to use the gift among their colleagues.
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