Business
Musicians, YouTubers, Digital Creators Head to Fantagious, the Future of Digital Growth

It is true when people say that the ‘internet’ is the greatest innovation of all times. Bridging the gap between communities, eliminating the issues of long distances, helping people build a connection with the world, it is the internet that has turned the world into a global village. It has brought to the world conveniences that no one ever thought would be possible, yet everyone benefits from this invention. The world has the technology to thank for an invention that has paved the way for the fourth industrial revolution.
The innovation in the ways people use the internet has pushed the world into a digital transformation. From retailers to business owners, every individual is working on completing their transition into the virtual world. Be it businesses or music artists, the shift-over into the digital world has made achieving success a bit easy and stress-free. On the one hand, where it is helping many people turn their dreams into reality, on the other hand, it is leading industries towards the point of saturation. While digitalization is beneficial for success, the competition here is tough, with everyone fighting for the top spot, in case of musicians, YouTubers, and social media creators, competing for creating a wide fanbase.
The vastness of the fanbase is one of the most dominant factors that determine the success of musicians, social media creators, and YouTubers. The saturation in the industry makes attracting an audience through digital means a challenge. Addressing this issue is “Fantagious,” the first-ever fan-sharing app.
Established with a mission to “inspire and empower all creative people,” is answering the call for help. It is an effective solution to acquiring exposure and digital growth without getting strangled by the industry’s saturation. Fanatgious is the brainchild of Ramell ‘Rem’ Carter, a 29-year-old tech-savvy entrepreneur, and artist.
The Origin…
Just like all other inventions, even Fantagious has a story of how it came into the picture. It can be said that the creation of this app is the perfect example of ‘necessity is the mother of invention.’ Rem was always fond of music; despite this, he was pushed into choosing other academic subjects. Studying was not his forte due to which he dropped out of college twice.
After giving up on his education, he landed on a job at Tiger Tiger, a well-known Croydon nightclub. He used to work nightshifts, but as he was about to be a father, he had to think of another plan. It led him to the position of Senior Sales Executive in a bar in London, under the umbrella of the same company. A year later, he shifted his career to become a commercial insurance broker.
While working on these jobs, a realization hit him, which caused him to resign immediately. He wished his daughter to pursue her dreams, but the fact that all his life he had compromised on his convinced him that this was not the job for him.
It was at this exact moment that he decided to step into the music industry. He began by helping his friend release his EP. The biggest hurdle was the growth of the fanbase. Rem took this as a challenge, and he started exploring the industry. When he could not find anything, it led him to create the Fantagious app, the first of its kind!
The Ultimate Digital Growth Tool…
The invention of Fantagious was the need of the hour. The people whose success depends on how big a fanbase is, needed an app that could help them establish themselves as prominent entities in their respective industries.
Fantagious is a growth tool for digital creators and musicians, and its web application is all set to hit the market soon. Thousands of artists and digital creators have contacted the company after the announcement. Those who will help the company in its testing phase by registering will have a chance to get free premium access to the app. It means access to masterclasses and a chance to be discovered by talent seekers.
Built with an aim to ‘help musicians and digital creators acquire maximum exposure in minimal cost,’ this app helps acquire a relevant fan following with ease and simplicity. The app, designed by Rem Carter, allows users to link their socials through which it can analyze the kind of fan following a user has. It serves as a platform where artists and digital creators can connect and help each other grow. The fan rating is a way through which a user can search and pair with another user to maximize their exposure. Other features that assist these individuals in working on their digital presence are search through filters and much more.
It lets users grow and increase their reach in three simple steps; search, connect and grow. The iOS and Android versions of this app are expected to be released later this year after the beta testing of its app is complete. As of today, Rem serves as its CEO, Carl Eaton-York, as the COO, Jamahl Rowl Alcide as the CMO, and Cristian Vasquez as the company’s CFO. These four individuals are the founding members of the company and wish to make digital success easily acquirable for those with potential!
Business
Spynn’s PR Playbook for Startups Turning Funding into Market Leadership

Byline: Jennyfer Ann Valencia
The recent funding boom in India, where startups raised over $428 million between March 10 and March 15, 2025, reinforces the critical role of public relations (PR) in securing investor confidence and enhancing visibility. As competition intensifies, effective PR strategies help startups differentiate themselves and build a strong market presence.
Spynn, a PR agency for startups specializing in securing top-tier media coverage, enables startups to craft compelling narratives that attract investors and maintain a positive brand image.
The Role of PR in Startup Funding
A recent survey conducted by Spynn found that startups with a strong PR strategy are significantly more likely to secure funding rounds than those without. According to the research, nearly 70% of investors say media visibility and brand credibility helped their decision-making process. This highlights PR’s direct impact on a startup’s ability to attract investment.
PR helps startups articulate their value to investors by securing media coverage and highlighting their growth potential. High-profile placements lend credibility and set up startups’ potential, making them more attractive to investors. For instance, a well-publicized success story from a startup like Zolve, one of the top funding recipients, can drive further investor interest and strengthen its brand.
India’s funding surge spans sectors including Batterytech, Edtech, Gaming, Apparel, Aerospace, Manufacturing, Fintech, Energy, and Travel. While this presents opportunities, it also brings scrutiny. Startups must manage their reputations effectively, ensuring consistency in their messaging across media platforms. As a PR agency for startups, Spynn’s expertise in reputation management helps businesses navigate these challenges by maintaining a cohesive brand identity and reinforcing investor trust.
Establishing Credibility Through Media Placements
Research from Spynn also revealed that startups that get featured on Forbes, Business Insider, and other top-tier publications experience a 50% increase in inbound investor inquiries within six months. This shows the value of securing strategic media placements to reinforce credibility and market positioning.
Strong media coverage bolsters a startup’s credibility, reinforcing its market positioning and investor confidence. Spynn ensures startups secure coverage in authoritative outlets, helping them establish themselves as thought leaders. Beyond initial publicity, Spynn focuses on building long-term relationships with media, ensuring sustained visibility and brand consistency.
Spynn’s CEO, Matteo Ferretti, emphasizes the role of storytelling, “Effective PR is about coverage and creating narratives that resonate with audiences. Startups must highlight their unique value and demonstrate how they solve real-world problems.”
PR for Growth and Global Expansion
Spynn’s data indicates that startups leveraging international PR strategies are twice as likely to successfully attract foreign investors and expand into new markets. Media coverage tailored for global audiences enhances cross-border recognition and facilitates partnerships, making PR an essential tool for growth beyond domestic markets.
As Indian startups scale, a strong PR strategy facilitates global recognition. Spynn’s international media reach helps startups gain traction in new markets and attract foreign investors. This is especially crucial for sectors like Fintech and Edtech, where global expansion is key to success.
A well-executed PR strategy strengthens a startup’s digital footprint, ensuring a consistent and engaging presence across platforms. Matteo Ferretti highlights the importance of balance, “A successful PR approach integrates both digital and traditional media to maximize impact and audience engagement.“
Ethical Considerations and Future Trends
Transparency and ethical storytelling are vital in PR. Startups must ensure authenticity in their messaging to build lasting trust. Spynn upholds ethical PR practices that align with principles of sustainability and integrity.
Indian startups must adapt to evolving PR trends, including AI-driven outreach, digital media dominance, and deeper media relationships. As competition grows, startups that take advantage of PR will have a better standing for long-term success.
Spynn’s PR strategies equip Indian startups with the tools to navigate funding surges, enhance credibility, and drive growth. By securing impactful media coverage and managing reputation effectively, startups can strengthen investor confidence and expand their market presence. As India’s startup ecosystem evolves, PR remains an indispensable asset for sustained success.
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