Lifestyle
Ms. Novelty’s steps to business success in the World of Cigars

Have you ever thought why certain pleasures of life like casinos, cigars, wine, gambling, and wild parties are reserved for men only? After all, why should men have all the fun while women continue to stay subservient to men?
We are living in the 21st century. If men and women don’t have equal access to these things in a well-developed country like ours, how can we call ourselves civilized?
That’s when Sandra Mayo, a Chief Financial Officer/Chief Operating Officer (CFO/COO) of one of North Carolina’s top health behavioral firm, comes in.
With plenty of knowledge, experience, and proficiency of business development and marketing, Sandra Mayo has now launched her own Cigar venture, Novelty Cigar Bar and Lounge in North Carolina. It’s not just a bar but a movement in the making.
“I am happy that my dream of launching a business with a social angle has finally come true. But it’s just the beginning; I have lots of well thought out plans regarding it. It was my dream to do something that can initiate a change and become immediately impactful. Novelty Cigar Bar and Lounge will be a step into that direction. As a Cigar enthusiast myself, I have always felt the need for a complete revamp in the Cigar industry. I wish for more and more women entrepreneurs and cigar enthusiasts to come forward and join this movement,” Sandra Mayo states.
Sandra Mayo also goes by Ms. Novelty among her friends and colleagues. She never shies away from trying something new or taking a bold new initiative, which is likely to redefine the gender scenario across the US and to be followed elsewhere in the world as well.
“The element of entrepreneurship was always inside me. I always wanted to experience the joy of being an entrepreneur and doing something big for the culture. Today, I feel Novelty Cigar Bar and Lounge is moving in the right direction. As a Cigar enthusiast and fellow sister of the leaf (sotl), I created this lounge—where all customers irrespective of their gender, religion and ethic culture and social economical background can come and partake in power of the leaf. I want to change this deep-rooted misconception in the minds of the people that cigars are reserved for men only. “How can you deprive an entire gender from enjoying what they enjoy—smoking a good stick?” Sandra Mayo exclaimed.
Smoking is fully legal in the US. But you don’t see many women going to a lounge or bar to smoke. Because women who go there are not perceived right in the American society, which is fully in favor of patriarchal convention and customs.
At Novelty Cigar Bar and Lounge, women can come, sit, and enjoy a wide variety of Cigars, as most of them will be created using the best tobacco leaves without any fear. A lot of things have changed in American society when it comes to women’s emancipation, but still a lot of things need to be settled.
Sandra Mayo is a successful entrepreneur and educator. She often infuses a fresh zeal of enthusiasm among people around her. She believes hard work, effort, and goals are the three ingredients that make a successful story! She is optimistic to the core and wants people to see the silver lining of everything instead of focusing on the negative elements.
In addition, Novelty Cigar Bar and Lounge has massive expansion plans ahead! Novelty wants to hire franchisees across all districts of North Carolina and other American states therefore people across the nation can know about this great initiative.
At the same time silently breaking the glass ceiling, which is rampant in the male-dominated cigar industry. Sandra wants more and more women to join her and support this initiative.
Lifestyle
Powerful Corporate Gifting Strategies to Build and Strengthen Business Partnerships

If you want to build and strengthen business partnerships with your clients and top investors, there are a few key steps you must take. One essential strategy is corporate gifting. This simple act goes beyond building a partnership. It will also increase your customer retention rate and promote your business even beyond the shore of your country.
But before you consider gifting any item, there are some strategies to put in place. This will ensure your gift makes a lasting impression and resonates well with your clients. Below are powerful corporate gifting strategies to build and strengthen business partnerships with your clients and top investors.
Choose a Personalized Item
Rather than choosing an ordinary gift for your clients and investors, opt for a personalized item. Customised corporate gifts such as T-shirts, coffee mugs, and bags create a stronger emotional connection than generic gifts. They also leave a more lasting impression than most other gift types.
Imagine how investors and your clients will feel when you beautifully inscribe their image or favorite quotes on a T-shirt. Of course, they will feel valued, appreciated, and ready to invest more in your business.
Consider Their Culture and Background
As an entrepreneur, it’s essential to be culturally competent and sensitive. Your gifts should resonate with your clients’ and investors’ cultural backgrounds. Otherwise, they may be quickly discarded or overlooked. If your investors and audience are predominantly of Black heritage, consider giving them a custom T-shirt featuring a map of Africa or inspirational quotes from iconic Black leaders.
Their religious beliefs are also important. Specific religions may find some images or symbols inappropriate. For instance, if you’re giving a gift to a Muslim investor, avoid designs that include images like pigs, as they are considered offensive in Islamic culture.
Consider a Functional Gift
You should also consider the gift’s functionality. A gift that can be used every day will be more valuable than an impractical one. Even if the gift is expensive but doesn’t have any functional purpose, it won’t serve the purpose it was intended for.
Instead of purely sentimental keepsakes or abstract gifts, consider practical items like pens, notebooks, backpacks, coffee mugs, umbrellas, or water bottles. Just make sure the gift is well-designed and features your brand logo and identity. This not only increases brand visibility but also helps strengthen the connection between you and your investors.
Tie it to a story
Tie your gifts to a story to make them more memorable and emotionally meaningful. For example, if during your business’s early days, your employees always worked tirelessly day and night, you could opt for a custom hourglass. Clients and investors who receive such a gift will appreciate your business’s journey of patience and perseverance.
Offer Quality Gifts
Gifts given to investors or clients who have significantly contributed to your business growth should reflect their value. They shouldn’t be cheap or low-grade items. The gift doesn’t have to be trendy or widely popular, but it should come from a reputable and high-end brand. This will give your gift more credibility. Besides, the recipients will feel comfortable to use the gift among their colleagues.
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