Business

Michel Valbrun Shares Tips With Firms About Asking The Right Questions While Hiring CPA

Published

4 years ago

June 23, 2021

Michel Valbrun, CEO & Founder Of Valbrun Group Brings In Value Based Learning For Firms/Entrepreneurs

Michel Valbrun, a reputed CPA, helps entrepreneurs and businesses understand the importance of saving money on taxes and use it as a tool to create wealth. This has helped many of his clients create generational wealth. His multiples of experience in the corporate and accounting firms helped him start his own venture ‘Valbrun Group’ – where he opened his own accounting firm. He is sharing some tips with the firm owners and brand owners on how to ask the right questions when they hire a CPA.

Question #1

Afraid of the IRS? Not suitable then. An individual with the CPA role should be absolutely comfortable and work willing, and try to engage with the idea of handling an IRS audit.

If they are overly nervous about the IRS audits or how they work, find someone else to do the job for you. Some of the tax preparers often advised: “Don’t take this deduction, even though it’s legitimate, because it might raise a red flag and get you audited.” This is a statement that comes from a place of insecurity and unpreparedness.

Question #2

Are you ready to handle IRS communications, if necessary? Hire the best tax advisor who is highly capable to deal with an IRS auditor, not you. Michel shares, ‘I cannot emphasize this point enough. It is highly advisable that you as a business/brand owner don’t converse with the IRS directly. No means no!.’

Be it a simple request or an extensive audit, the IRS could easily flood you with too much information as you are a common man who is unaware of the depth of the knowledge they hold. Your CPA should know this depth even more than the IRS.

Question #3

Have you experienced an IRS audit before? Listen to them carefully. How was their experience with the rendezvous? Ask them a few examples if you don’t understand something. Also feel free to understand how it ended at the end. There can be 100 different scenarios in your case, however, it is necessary to understand how they react in such instances.

Losing an audit means losing a huge refund for the client. In some cases, it means a huge tax refund if the auditor won. In fact, it is better if the taxpayer was better off losing when you combine the two years of tax paid.

Question #4

Do you know how to build a relationship with an IRS auditor? This is a moment changing answer usually. CPA with good people skills can make the IRS auditor feel comfortable and really do their best to coax them. Auditors usually have a really tough job, and building rapport with them can make a big difference in the results.

Keeping proper documentation of expenses can keep the tax return in check. Always ask for a list of the documents you need to keep for emergencies. It’s critical to keep good records. Led and mentored by Michel Valbrun, most small and medium-size businesses can easily reduce their tax burden legally and ethically. To get some tax or finance saving advice from the genius himself, check out Michel’s website and save all your money to create wealth for the upcoming generations.

Business

Spynn’s PR Playbook for Startups Turning Funding into Market Leadership

Published

3 weeks ago

March 27, 2025

Matthew Wiles

Byline: Jennyfer Ann Valencia

The recent funding boom in India, where startups raised over $428 million between March 10 and March 15, 2025, reinforces the critical role of public relations (PR) in securing investor confidence and enhancing visibility. As competition intensifies, effective PR strategies help startups differentiate themselves and build a strong market presence.

Spynn, a PR agency for startups specializing in securing top-tier media coverage, enables startups to craft compelling narratives that attract investors and maintain a positive brand image.

The Role of PR in Startup Funding

A recent survey conducted by Spynn found that startups with a strong PR strategy are significantly more likely to secure funding rounds than those without. According to the research, nearly 70% of investors say media visibility and brand credibility helped their decision-making process. This highlights PR’s direct impact on a startup’s ability to attract investment.

PR helps startups articulate their value to investors by securing media coverage and highlighting their growth potential. High-profile placements lend credibility and set up startups’ potential, making them more attractive to investors. For instance, a well-publicized success story from a startup like Zolve, one of the top funding recipients, can drive further investor interest and strengthen its brand.

India’s funding surge spans sectors including Batterytech, Edtech, Gaming, Apparel, Aerospace, Manufacturing, Fintech, Energy, and Travel. While this presents opportunities, it also brings scrutiny. Startups must manage their reputations effectively, ensuring consistency in their messaging across media platforms. As a PR agency for startups, Spynn’s expertise in reputation management helps businesses navigate these challenges by maintaining a cohesive brand identity and reinforcing investor trust.

Establishing Credibility Through Media Placements

Research from Spynn also revealed that startups that get featured on Forbes, Business Insider, and other top-tier publications experience a 50% increase in inbound investor inquiries within six months. This shows the value of securing strategic media placements to reinforce credibility and market positioning.

Strong media coverage bolsters a startup’s credibility, reinforcing its market positioning and investor confidence. Spynn ensures startups secure coverage in authoritative outlets, helping them establish themselves as thought leaders. Beyond initial publicity, Spynn focuses on building long-term relationships with media, ensuring sustained visibility and brand consistency.

Spynn’s CEO, Matteo Ferretti, emphasizes the role of storytelling, “Effective PR is about coverage and creating narratives that resonate with audiences. Startups must highlight their unique value and demonstrate how they solve real-world problems.”

PR for Growth and Global Expansion

Spynn’s data indicates that startups leveraging international PR strategies are twice as likely to successfully attract foreign investors and expand into new markets. Media coverage tailored for global audiences enhances cross-border recognition and facilitates partnerships, making PR an essential tool for growth beyond domestic markets.

As Indian startups scale, a strong PR strategy facilitates global recognition. Spynn’s international media reach helps startups gain traction in new markets and attract foreign investors. This is especially crucial for sectors like Fintech and Edtech, where global expansion is key to success.

A well-executed PR strategy strengthens a startup’s digital footprint, ensuring a consistent and engaging presence across platforms. Matteo Ferretti highlights the importance of balance, “A successful PR approach integrates both digital and traditional media to maximize impact and audience engagement.“

Ethical Considerations and Future Trends

Transparency and ethical storytelling are vital in PR. Startups must ensure authenticity in their messaging to build lasting trust. Spynn upholds ethical PR practices that align with principles of sustainability and integrity.

Indian startups must adapt to evolving PR trends, including AI-driven outreach, digital media dominance, and deeper media relationships. As competition grows, startups that take advantage of PR will have a better standing for long-term success.

Spynn’s PR strategies equip Indian startups with the tools to navigate funding surges, enhance credibility, and drive growth. By securing impactful media coverage and managing reputation effectively, startups can strengthen investor confidence and expand their market presence. As India’s startup ecosystem evolves, PR remains an indispensable asset for sustained success.