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Meet Saurabh Patel – A 20-year who established entertainment portal Dhollywood Life for Gujarati celebrities

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Gujarat is a state which has a tremendous entrepreneurial spirit and is home to extraordinary business opportunities. In the last few years, many young minds with spectacular business ideas have stepped in the entrepreneurial world. One such young guy, Saurabh Patel has carved his name as the most promising digital marketing expert in Gujarat. He is the founder of Dhollywood Life, an entertainment portal for the Gujarati film industry. The portal is all about promoting the best talents from Gujarati cinema and gives timely updates about celebrities, stars, fashion and other news from Dhollywood.

The 20-year old guy was highly inspired for a long time to promote Gujarati language and its cinema in the country. Many celebrities from the industry are smitten by the entertainment platform which has taken over social media by storm. Amidst the lockdown due to coronavirus pandemic, many people have got bored at home. In the lockdown period, the portal started an initiative called ‘Stay Home With Dhollywood Life’. Many celebrities including Bhoomi Trivedi, Aishwarya Majmudar, Khushi Shah, Kirtidan Gadhvi among others have extended their support to the initiative. These popular faces are also associated with the entertainment platform.  

Apart from this, Dhollywood Life has collaborated with many artists to entertain the audience in the quarantine. Every day a Gujarati artist from different fields of music, social media, films and TV serials are coming forward with Instagram live sessions to interact with the followers. The man behind the entertainment portal, Saurabh Patel since a very young age discovered his interest in social media. He has earlier led many digital marketing campaigns for celebrities and politicians in Gujarat. 

Patel is currently pursuing B.Com in Godhra and is also working hard to take Dhollywood Life on a new level. Looking at his incredible work, Saurabh has inspired many young people with his work. At just 20, this young guy is working with some of the prominent names from the Gujarati entertainment industry. The co-founder of Dhollywood Life, Aastha Sutharia is also a college-going student from Gujarat. The duo at this age is making their family proud and they have a lot of interesting things planned for the future of Dhollywood Life.

The idea of Bigtime Daily landed this engineer cum journalist from a multi-national company to the digital avenue. Matthew brought life to this idea and rendered all that was necessary to create an interactive and attractive platform for the readers. Apart from managing the platform, he also contributes his expertise in business niche.

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Business

Spynn’s PR Playbook for Startups Turning Funding into Market Leadership

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Byline: Jennyfer Ann Valencia

The recent funding boom in India, where startups raised over $428 million between March 10 and March 15, 2025, reinforces the critical role of public relations (PR) in securing investor confidence and enhancing visibility. As competition intensifies, effective PR strategies help startups differentiate themselves and build a strong market presence.

Spynn, a PR agency for startups specializing in securing top-tier media coverage, enables startups to craft compelling narratives that attract investors and maintain a positive brand image.

The Role of PR in Startup Funding

A recent survey conducted by Spynn found that startups with a strong PR strategy are significantly more likely to secure funding rounds than those without. According to the research, nearly 70% of investors say media visibility and brand credibility helped their decision-making process. This highlights PR’s direct impact on a startup’s ability to attract investment.

PR helps startups articulate their value to investors by securing media coverage and highlighting their growth potential. High-profile placements lend credibility and set up startups’ potential, making them more attractive to investors. For instance, a well-publicized success story from a startup like Zolve, one of the top funding recipients, can drive further investor interest and strengthen its brand.

India’s funding surge spans sectors including Batterytech, Edtech, Gaming, Apparel, Aerospace, Manufacturing, Fintech, Energy, and Travel. While this presents opportunities, it also brings scrutiny. Startups must manage their reputations effectively, ensuring consistency in their messaging across media platforms. As a PR agency for startups, Spynn’s expertise in reputation management helps businesses navigate these challenges by maintaining a cohesive brand identity and reinforcing investor trust.

Establishing Credibility Through Media Placements

Research from Spynn also revealed that startups that get featured on Forbes, Business Insider, and other top-tier publications experience a 50% increase in inbound investor inquiries within six months. This shows the value of securing strategic media placements to reinforce credibility and market positioning.

Strong media coverage bolsters a startup’s credibility, reinforcing its market positioning and investor confidence. Spynn ensures startups secure coverage in authoritative outlets, helping them establish themselves as thought leaders. Beyond initial publicity, Spynn focuses on building long-term relationships with media, ensuring sustained visibility and brand consistency.

Spynn’s CEO, Matteo Ferretti, emphasizes the role of storytelling, “Effective PR is about coverage and creating narratives that resonate with audiences. Startups must highlight their unique value and demonstrate how they solve real-world problems.”

PR for Growth and Global Expansion

Spynn’s data indicates that startups leveraging international PR strategies are twice as likely to successfully attract foreign investors and expand into new markets. Media coverage tailored for global audiences enhances cross-border recognition and facilitates partnerships, making PR an essential tool for growth beyond domestic markets.

As Indian startups scale, a strong PR strategy facilitates global recognition. Spynn’s international media reach helps startups gain traction in new markets and attract foreign investors. This is especially crucial for sectors like Fintech and Edtech, where global expansion is key to success.

A well-executed PR strategy strengthens a startup’s digital footprint, ensuring a consistent and engaging presence across platforms. Matteo Ferretti highlights the importance of balance, “A successful PR approach integrates both digital and traditional media to maximize impact and audience engagement.

Ethical Considerations and Future Trends

Transparency and ethical storytelling are vital in PR. Startups must ensure authenticity in their messaging to build lasting trust. Spynn upholds ethical PR practices that align with principles of sustainability and integrity.

Indian startups must adapt to evolving PR trends, including AI-driven outreach, digital media dominance, and deeper media relationships. As competition grows, startups that take advantage of PR will have a better standing for long-term success.

Spynn’s PR strategies equip Indian startups with the tools to navigate funding surges, enhance credibility, and drive growth. By securing impactful media coverage and managing reputation effectively, startups can strengthen investor confidence and expand their market presence. As India’s startup ecosystem evolves, PR remains an indispensable asset for sustained success.

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