Lifestyle

Meet Rajesh, Social Media Influencer and content creator who is passionate about Movies

Published

4 years ago

September 16, 2020

As a technical lead, Rajesh began his Youtube career with humble beginnings, but it wasn’t until 2017 – the channel caught its first attention of movie lovers and become more popular in 2019 and mainstream he delved into trailers, tv promos along with exclusive interviews and more. With a humble journey to being one of the leading destinations for the audience to reach out to when it comes to movie trailers is something that will inspire most of you who are thinking of starting their own YouTube journey.

Name: Rajesh
Age: 31
Current title | Company: YouTube Content Creator | AniBox Trailer Access
Website / social media pages: https://www.youtube.com/c/aniboxtraileraccess

How did you get into YouTube?

“I wanted to find a way that was more productive than 9-6 job and just talking with my friends”. That was the impetus behind setting up AniBox Trailer Access in 2017 when I was still doing 9-6 IT Job. I enjoyed watching movies & YouTube trailer channels and wanted to give it a try myself. It was never anything I imagined doing full-time, I just genuinely love making videos so I kept doing it as a hobby. The passion kept growing year by year and here I am.

What were your struggles starting out as a YouTube Content Creator?

I didn’t have any struggles starting out, only because I never expected anything out of it. I just wanted to post videos for the fun of it and didn’t think it would get to the point it is now. I used an old Lenovo T440 laptop for the first 2 years of starting my channel and I was totally happy with it until I decided I wanted to take my channel a little more seriously. Which at that point I upgraded. I am very grateful it happened this way because had I started out for any other reason I would have quit a long time ago because it is quite hard to grow a channel – especially as a trailer channel & promo contents for movies.

“When I started my YouTube channel, I would always be the busiest person out of all my friends… no one could relate to what I was doing,”. “Now in LA, I constantly feel like I’m keeping up with people and I love that.”

How have you managed to grow your cult following?

After a year of creating fan made videos, explaining movie endings, easter eggs, film theory in which the channel explored it’s identity, the channel caught its first attention of movie lovers and become more popular in 2019. I think just by staying authentic to myself. At no point was I trying to be anyone else but myself and I think people naturally gravitate towards authenticity. However, what I credit the majority of my growth to is my consistency. When I decided I wanted to take this seriously and grow my channel, I consistently made videos and put all my energy into my channel. I also gradually improved the quality of my videos by upgrading my production equipment. My channel has since amassed more than 2million subscribers with 1.2 billions of views, “<Channel URL with name AniBox Trailer Access>.”

What has been the best movie promotion you have worked on?

I can’t definitely say one, because our ultimate aim is to help movie marketing to deploy the film’s message to receive maximum audience & media exposure without causing any negative effects on the movie and to take the movie pre release promotional campaign to the next level. However, that this is a world driven by rapid turnover.

Our best promotion is with Disney, Dreamworks Animation, Sony Pictures Animation, Illumination, Blu Sky Animations, Paramount Pictures Animation & Warner Bros Animation were we deployed approximately “800+ million digital touchpoints” (branded objects) into the international retail sector for these movie studios in preparation for the pre- release.

What social media platform really triggered your growth and how do you advise other YouTubers use it?

To be completely honest, I didn’t really use any social media to supplement my growth. So the majority of my growth was just organically through YouTube.

The reason behind this is purely because making long-form video content is my thing, I live and breathe it. Taking good photos and making Instagram videos or Twitter Tweets is not my forte and it sometimes feels like a task I have to do rather than something I enjoy and want to do.

What is your definition of success?

My definition of success is being truly happy and proud of whatever it is you’re doing. I don’t attribute money to success. I believe that if you’re putting your energy into something you are passionate about then naturally you will be successful at it.

If you could go back and make any changes, what would they be?

I don’t think I would make any changes to be completely honest. I think everything happens for a reason and although I grew relatively slow, it made me appreciate all my small milestones and be grateful for what I now have.

Can you share a recent success story that makes you feel happy and grateful?

This year 2020, AniBox Trailer Access has become YouTube’s TOP 10 film & animation channels worldwide and one of the most-viewed Youtube trailer channels generating more than 1 Billion views and 2 million subscribers, since its founding in 2017, Our company has expanded to include other channels under the channel network (MellowDrop Media), encompassing more than 3 million subscribers in total.

I consider myself to be extremely blessed and lucky that my work is now being recognized in the industry because many people look up to my channel when it comes to movie trailers & reviews. There are lot of hard work goes into the making process of the movie. And knowing that everyone puts in their all to create the movie, the trailer & review that will get launched should have the same essence. Movie reviews should have some vital element, such as:

An introduction

Summary of the movie

Analysis

Creative elements have to be added.

Opinions matter too

And finally, a conclusion, which should reflect the reasons why you should be watching a movie.

Thanks to our viewers who love movies.!

Can you share three important tips for becoming a successful YouTube content creator?

• Consistency – Don’t be hung up on the numbers. If you make good, quality content, the people will come. Consistency doesn’t mean uploading every single day for an entire month and expecting to have 1 million subscribers. It could mean upload 2 videos a week that offer something of value to people while also growing consistently. Have faith in the process. You only get what you put in.

• Importance – Movie Trailers describe the movie briefly without disclosing the main crux of it. Through the Trailer, a viewer gets to decide whether he or she wants to watch the movie. Trailers also help you understand the theme of the actual movie, and whether it is worth spending money on the movie tickets for the same.

The lifespan of YouTube trailers is very short, and what you do within that time can build a brand for the movie. The review needs to be authentic and consistent. And that’s precisely what AniBox Trailer Access does. We promote movies nicely and effectively to tell the synopsis of the movie without revealing anything that will harm the movie.

Because movie reviews are critical and help in gaining an insight about the journey of the movie, it becomes extremely crucial for the trailer to present the theme and the message of the movie in the right way. Making a movie review will depend on how you present the movie trailer because, ultimately, the moviemaker wants to leave a positive impact on the audience. And that’s why it becomes crucial for the uploader of the movie trailer too to keep in mind the status quo of the people behind the movie.

• Stop The Comparisons – Just stop. Comparing yourself to others will not only make you go crazy, but it will take the passion out of what you do. Everyone is on their own journey, and if you are putting in the work, your time will come. Instead of comparing yourself and getting bitter off someone’s success, think to yourself; what are they doing that I’m not doing, how did they get to where they are now, what can I do today to improve my content tomorrow.

Use their success as motivation to achieve your goals. Also remember, that life is not fair. Sometimes we do have to put in 10x the amount of work as our counterparts just to be recognized. However, you can either feel sorry for yourself or put that frustration into building a better brand for yourself.

What is the future for you as an influencer/content creator?

Right now it has been about just over a year since I became a full-time content creator. So I’ve been focusing a lot of my efforts into growing my YouTube channel and building a name for myself in YouTube. I hope to continue being able to work with movie studios I’ve used and loved for a long time and create some amazing content with them. In the future, I would like to expand into more off-platform work.

YouTube is just the beginning of the journey, and doesn’t have to be the endpoint. There is a lot more to do, to survive and grow, it is reckless to not think beyond YouTube.

Right now I would consider us a media company. To be a prospering company, we have to expand to other platforms.

To that end, AniBox Trailer Access has a label and it is branching into live. The end goal is about wanting to pivot the digital world to the physical world.

I also see the evolution of YouTube as a key factor in expanding beyond the current video-creator community and adding new tiers to its offering that will necessitate an increase in quality control from all working with video as their primary creative outlet.

Words of encouragement?

Believe in yourself or nobody else will!

Lifestyle

How To Combine Astrology With Self-Care Rituals To Enhance Daily Living

Published

4 days ago

March 5, 2025

Michelle Langton

Self-care looks different for everyone. And it could look different day by day. Sometimes you just need meditation or journaling or a grounding ritual. Sometimes you need movement. Sometimes you need more rest. Have you ever wondered why it’s different day-by-day and why you can’t seem to “stick” to something?

Most of us know something about Western astrology, but have you ever heard of Vedic astrology (Jyotish)? Vedic astrology focuses on your moon sign (which may differ from your Western astrological chart), planetary transits, and Dasha period. These three areas shape how you feel, act, and process emotions every day.

The time management app align27 doesn’t just focus on your typical horoscope. It gives you a personalized Vedic birth chart and a daily favorability forecast based on planetary influences. It uses a simple yet powerful stoplight system — green for favorable times, yellow for neutral, and red for moments when it’s best to slow down — to help you navigate each day with intention.

Why Vedic astrology and self-care go hand in hand

Ever have days where everything flows effortlessly and others where nothing seems to go right? That’s not random — it’s the influence of the planets at play. Vedic astrology teaches that planetary transits and periods, and the Moon’s placement each day all impact your energy.

By understanding these influences, align27 customizes your self-care rituals to work with the planetary energies rather than against them. The result? A self-care routine that feels more natural, restorative, and in harmony with your personal astrology.

How to align self-care with align27

1. Follow your moon sign for emotional well-being

In Vedic astrology, your Moon sign reveals how you process emotions, handle stress, and recharge. The align27 app provides real-time insights into your Moon sign’s current state, helping you plan self-care that supports your well-being.

Fire Moons (Aries, Leo, Sagittarius): align27 will highlight action-oriented times, which are perfect for movement-based self-care like yoga, walking, or a workout.

Earth Moons (Taurus, Virgo, Capricorn): Your best self-care moments often fall during grounding planetary periods. The align27 app helps you time activities like cooking, gardening, or Ayurvedic oil massages.

Air Moons (Gemini, Libra, Aquarius): Mental stimulation is key for you. Use align27’s favorable green time slots to plan journaling, reading, or creative work.

Water Moons (Cancer, Scorpio, Pisces): Emotional balance is crucial; align27 suggests introspective yellow periods during which self-care like meditation, breathwork, or music therapy can help you reset.

By checking your daily Moon sign insights in align27, you can sync your self-care with your emotional energy instead of forcing routines that don’t feel right.

2. Sync with planetary transits for daily rituals

Planetary movements in Vedic astrology directly influence your daily energy. Instead of following the same self-care routine every day, use the align27 app to check which planets are strongest and which ones need balancing.

Green periods: Ideal for action — schedule workouts, deep work, or personal projects.

Yellow periods: Best for reflection — meditation, light reading, or connecting with loved ones.

Red periods: Time to pause — prioritize self-care, avoid big decisions, and rest.

For example:

If align27 shows a red period under Mercury’s influence, it’s a sign to unplug from tech and practice silence (Mauna) instead.

A green period during a Moon transit suggests a great time for emotional processing through journaling or spiritual rituals.

If Saturn is active, align27 might recommend structured self-care, like a disciplined yoga practice or fasting.

The daily timing feature of align27 takes the guesswork out of self-care, helping you plan around when the universe is actually working with you, not against you.

3. Use your Venus sign for beauty and self-love rituals

In Vedic astrology, Venus (Shukra) represents luxury, pleasure, and how you experience beauty. But your Venus sign in your birth chart tells you what kind of self-care truly nourishes your soul.

Venus in Fire Signs: You love bold, energizing self-care. Ayurvedic herbal treatments, bright colors, and invigorating scents like sandalwood or saffron uplift your energy.

Venus in Earth Signs: You prefer high-quality, natural self-care. Organic skincare, silk bedding, and nourishing food rituals align with your Venus energy.

Venus in Air Signs: You thrive on social and intellectual beauty. Try mantra recitation, decorating your space with art, or engaging in deep conversations.

Venus in Water Signs: You need emotionally fulfilling self-care. Essential oil baths, soft textures, and music therapy create a calming atmosphere.

4. Strengthen your planetary weaknesses through rituals

Each planet in your birth chart has strengths and weaknesses based on its placement. You can balance planetary imbalances through specific self-care rituals:

Weakened moon? Drink warm milk with cardamom, wear white, and meditate under the full Moon.

Struggling with Rahu energy? Reduce digital distractions, light camphor, and chant “Om Rahave Namah.”

Mars overactivity? Avoid spicy food, practice slow yoga, and wear cool colors like blue or white.

The align27 app personalizes these remedies based on your birth chart and daily planetary shifts.

Align your self-care with the stars

When you integrate Vedic astrology into your self-care routine, you’re not just following trends but tuning into the ancient wisdom of timing and energy alignment. Instead of forcing yourself into a one-size-fits-all self-care plan, you can create rituals that genuinely support you based on the cosmic influences at play.

With tools like align27, you can easily track your best days for rest, action, and reflection — making self-care effortless and aligned with the universe. Because taking care of yourself isn’t just about doing more — it’s about doing what’s right for you, at the right time.