Business

Meet Justice Jubilee, the young entrepreneur making his clothing brand go viral across mediums

Published

5 years ago

August 13, 2020

Bucket Culture is a belief and brand of Justice Jubilee that has increased its popularity in a short span in the Basketball community.

With so many youngsters setting foot into the business world, they have come along with their own set of uniqueness and creativity to excel at whatever they touch, leading them to taste great success. The online clothing industry in recent times has seen a high demand from many customers all over the world for apparel and clothing line that stands apart from others and which they can proudly flaunt. With this increase in demand, many youngsters came forward with their unique brands that could, in some way, make a mark of their own. Justice Jubilee is amongst those young entrepreneurs who at just 21 years of age have come up with his distinctive e-commerce Basketball themed clothing brand called Bucket Culture.

Born in 1999, Justice Jubilee as a kid had a particular close affinity towards the Basketball sport, but at the same time had bigger dreams of becoming a businessman as he grows up. However, his quest to contribute his efforts into the basketball community wanted him to do something in the same. Hence, during the summer, before he entered his freshman year at Rutgers University, Justice Jubilee initiated his e-commerce brand called Bucket Culture in the year 2017.

As a young individual, Justice Jubilee was sparked by the idea to combine his love and experience of Basketball with that of his dreams to become an entrepreneur. This led to the emergence of one of a kind brand that offers a clothing line that is dedicated to Basketball and for all those who love the sport, are players and enthusiasts. He created this brand for Basketball players and lovers who could wear the apparel that could strongly resonate with the Basketball culture.

Bucket Culture in every way possible is a step further from other brands and unlike brands like Nike or Adidas that use only simple designs, Justice Jubilee’s brand Bucket Culture is ahead of the game with its unique designs which entirely revolves around the Basketball niche. Juggling so many responsibilities, Justice Jubilee is also simultaneously studying and currently is a full-time student of computer engineering.

In just three years, his brand has acquired a customer and follower base like no other and is still growing each passing day as it improves the customer experience by offering them a more extensive product range and offers apparels like hoodies, t-shirts and other Basketball accessories, etc. Their use of Basketball lingo, jargons and typature on the apparel have all gone viral across mediums. Working with many high-profile upcoming basketball influencers have also helped in increasing their hype in the e-commerce space and across social media platforms.

Justice Jubilee created Bucket Culture with the aim to bring together the basketball community and today, the brand very proudly has reached a status in the industry where it represents the Basketball culture.

Business

Spynn’s PR Playbook for Startups Turning Funding into Market Leadership

Published

3 weeks ago

March 27, 2025

Matthew Wiles

Byline: Jennyfer Ann Valencia

The recent funding boom in India, where startups raised over $428 million between March 10 and March 15, 2025, reinforces the critical role of public relations (PR) in securing investor confidence and enhancing visibility. As competition intensifies, effective PR strategies help startups differentiate themselves and build a strong market presence.

Spynn, a PR agency for startups specializing in securing top-tier media coverage, enables startups to craft compelling narratives that attract investors and maintain a positive brand image.

The Role of PR in Startup Funding

A recent survey conducted by Spynn found that startups with a strong PR strategy are significantly more likely to secure funding rounds than those without. According to the research, nearly 70% of investors say media visibility and brand credibility helped their decision-making process. This highlights PR’s direct impact on a startup’s ability to attract investment.

PR helps startups articulate their value to investors by securing media coverage and highlighting their growth potential. High-profile placements lend credibility and set up startups’ potential, making them more attractive to investors. For instance, a well-publicized success story from a startup like Zolve, one of the top funding recipients, can drive further investor interest and strengthen its brand.

India’s funding surge spans sectors including Batterytech, Edtech, Gaming, Apparel, Aerospace, Manufacturing, Fintech, Energy, and Travel. While this presents opportunities, it also brings scrutiny. Startups must manage their reputations effectively, ensuring consistency in their messaging across media platforms. As a PR agency for startups, Spynn’s expertise in reputation management helps businesses navigate these challenges by maintaining a cohesive brand identity and reinforcing investor trust.

Establishing Credibility Through Media Placements

Research from Spynn also revealed that startups that get featured on Forbes, Business Insider, and other top-tier publications experience a 50% increase in inbound investor inquiries within six months. This shows the value of securing strategic media placements to reinforce credibility and market positioning.

Strong media coverage bolsters a startup’s credibility, reinforcing its market positioning and investor confidence. Spynn ensures startups secure coverage in authoritative outlets, helping them establish themselves as thought leaders. Beyond initial publicity, Spynn focuses on building long-term relationships with media, ensuring sustained visibility and brand consistency.

Spynn’s CEO, Matteo Ferretti, emphasizes the role of storytelling, “Effective PR is about coverage and creating narratives that resonate with audiences. Startups must highlight their unique value and demonstrate how they solve real-world problems.”

PR for Growth and Global Expansion

Spynn’s data indicates that startups leveraging international PR strategies are twice as likely to successfully attract foreign investors and expand into new markets. Media coverage tailored for global audiences enhances cross-border recognition and facilitates partnerships, making PR an essential tool for growth beyond domestic markets.

As Indian startups scale, a strong PR strategy facilitates global recognition. Spynn’s international media reach helps startups gain traction in new markets and attract foreign investors. This is especially crucial for sectors like Fintech and Edtech, where global expansion is key to success.

A well-executed PR strategy strengthens a startup’s digital footprint, ensuring a consistent and engaging presence across platforms. Matteo Ferretti highlights the importance of balance, “A successful PR approach integrates both digital and traditional media to maximize impact and audience engagement.“

Ethical Considerations and Future Trends

Transparency and ethical storytelling are vital in PR. Startups must ensure authenticity in their messaging to build lasting trust. Spynn upholds ethical PR practices that align with principles of sustainability and integrity.

Indian startups must adapt to evolving PR trends, including AI-driven outreach, digital media dominance, and deeper media relationships. As competition grows, startups that take advantage of PR will have a better standing for long-term success.

Spynn’s PR strategies equip Indian startups with the tools to navigate funding surges, enhance credibility, and drive growth. By securing impactful media coverage and managing reputation effectively, startups can strengthen investor confidence and expand their market presence. As India’s startup ecosystem evolves, PR remains an indispensable asset for sustained success.