Health

Meat Meets Meet: How I Built A Community Of Female Bodybuilders Around A Vegan Diet

Published

3 years ago

July 12, 2021

The right support can make or break a new diet or workout regime. This is why a strong sense of community and belonging makes a world of difference when it comes to reaching fitness goals.

The founder of The Sculpted Vegan, Kim Constable, is keenly aware of the benefits of making people feel valued and supported on their journey to healthier and stronger bodies. In fact, she has based her entire multi-million dollar business on the idea of building a community of like-minded people and putting her clients before profits.

“From the outset, I focused on supporting and serving my people rather than on finding more customers. This wasn’t a strategy, it’s just who I am,” Constable says. “When someone tries something new, they are vulnerable. And when you are there for them every step of the way, loving them deeply and upholding them when they can’t uphold themselves, something magical happens. They realize that you aren’t just there to take their money. They realize that you truly care.”

Bulking up vegan

Constable founded The Sculpted Vegan to help women shape their bodies without consuming animal products. She also wanted to debunk the misconception that you cannot build muscle without eating meat and dairy. And to prove that a tailored diet of high-protein foods such as tofu, legumes, and quinoa can be a game-changer when it comes to achieving muscle gain.

“I was a vegetarian for 16 years and a vegan for one when I decided to start sculpting my body. My coach had no experience training vegans and told me that he wouldn’t be able to help with my nutrition plan. This is when I decided to do my own research and was startled that there was practically zero information out there to help me,” says the Belfast-based mom of four.

Realizing that she would have to start from scratch, Constable set out to devise her own vegan nutrition regime. And her painstaking research paid off. Constable gradually started to see what she refers to as her loose skin fill up with muscle. At the age of 37, she even won a bodybuilding bikini competition and six more titles in the following two years.

It took Constable four years to get her figure exactly to where she wanted it. Throughout this time, her nutritional plan continued to evolve. She also gradually started to realize that there were many vegan women out there in the same situation she was in four years before. “If I was searching for information that wasn’t there, there must have been many others doing the same,” she says.

Helping others achieve results

Constable used her experience in health, wellness, business, and marketing to start The Sculpted Vegan from her kitchen table. At the time, she had limited financial backing and virtually no social media following. Nevertheless, Constable’s first bodybuilding program for women, the 18-month Sculpt and Shred, was a roaring success, generating $52,000 right after launch.

Since founding the Sculpted Vegan, Constable has masterminded 10 other online fitness programs – all designed to get women ripped without consuming animal products. Today some of Constable’s most popular programs include the 1-week, 4-week, and 12-week shreds, and the 8-week butt camp. There is also the Jailhouse Shred that helps women build muscles using their own body weight.

The results have been nothing short of extraordinary. Constable’s bodybuilding business ended up making $8 million in the first three years of operation, and today generates $400,000 in revenue each month. She also has over 450,000 followers on Instagram and Facebook and hosts an iTunes podcast that tackles a range of taboo topics with a monthly audience of 200,000.

Tailored support

Realizing that some need more hands-on support than others when it comes to reaching fitness goals, Constable also offers one-on-one coaching sessions with top bodybuilding and nutrition coaches. Her other business, The Million Dollar Mentor, in turn, trains others how to create and manage their own successful brands. “I really love coaching. I love empowering women to be successful. After all, if I can do it, anyone can,” she says.

This year will also see Constable launch The Sculpted Vegan app, which will enable members to find both her programs and a community of like-minded women. “The custom-built app will be a one-stop-shop for buying and following my program, coaching support, and meal planning. It will also showcase the Sculpted Vegan fitness wear, bikinis, and apparel.”

Another part of the app will be the Sculpted Vegan University, a platform for learning about bodybuilding and nutrition via online live lectures and recordings. “There is also a certification program in the pipeline where coaches will be able to get certified in the Sculpted Vegan training methods, so they can help other women build their dream bodies,” Constable says.

Keys to success

Ever since she was a little girl, Constable knew that one day she would be successful. She was determined and disciplined, and no stranger to taking care of others. “After my parents separated, my siblings and I were sent to a boarding school. I was always the organized one, the shoulder to cry on, despite being the youngest,” she says. “Now, I have a husband and four kids who are home-schooled. If I commit to training five days a week, I do it. If I say I’m going to make a million dollars from my business, I do it. There’s no room for excuses.”

Today, Constable uses the same strength, integrity, and compassion to help women sculpt incredible bodies. “My programs are hard and I am very upfront about that. I tell women not to buy my programs unless they are prepared to put in the hard yards,” she says. “Anyone can achieve anything they want, including an amazing body, but it requires work, consistency, and discipline. Those are the keys to success.”

Health

What Sets Why Not Natural Supplements Above Other Supplements Companies in the U.S.

Published

1 month ago

November 21, 2024

Michelle Langton

Photo courtesy of Why Not Natural

By: Georgette Virgo

In an industry plagued by minimal regulation and questionable practices, Why Not Natural Supplements sets a new standard in transparency and scientific excellence. Founded by chemical engineer Kelin Marquet, this female-owned supplement company challenges the status quo with clean and effective formulations backed by rigorous research.

Why Not Natural Supplements’ outlook on supplement creation contrasts starkly with many competitors in the $50 billion U.S. dietary supplement market. The Food and Drug Administration (FDA) does not require pre-market approval for supplements, which leaves consumers vulnerable to potentially ineffective or harmful products. Why Not Natural Supplements has implemented stringent self-imposed standards that go far beyond regulatory requirements.

“We’re on a mission to educate consumers about what a supplement should look like,” says Kelin Marquet. “As a mother of three, I’m motivated by creating supplements that I feel comfortable giving to my own family.”

A Science-First Approach to Supplement Formulation

Why Not Natural Supplements’ commitment to scientific integrity begins with its founder. Marquet’s background in chemical engineering informs every aspect of the company’s product development process.

“I use my background and strong understanding of science to pore through research articles and choose active ingredients that work – not cheap substitutes you usually find in supplements,” Kelin Marquet explains.

This science-first perspective extends to the company’s use of bioavailable forms of nutrients and its emphasis on third-party testing. Why Not Natural Supplements rigorously tests every product—including their best-selling Organic Vitamin D3 Liquid Drops with K2, 4-in-1 Magnesium Complex, Liquid Vitamin A (10,000 IU) with Coconut MCT Oil, and many others—for purity and potency. This practice sets the company apart in an industry where such thorough quality control is far from standard.

Transparency and Clean Formulations

Why Not Natural Supplements’ transparency is evident in its viewpoint on ingredient selection and labeling. The company maintains a list of ingredients that will never appear in its products, including artificial preservatives, colors, flavors, and common allergens.

“It’s not just about what’s in a supplement – it’s essential what’s not in it, too,” Marquet emphasizes. This philosophy extends to the company’s use of clean, minimalist formulations that avoid unnecessary fillers and additives.

The company provides consumers with clear, accurate information about each product’s contents. This level of transparency is rare in an industry where, according to the National Institutes of Health, supplement labels may not always accurately reflect the product’s contents.

Kelin Marquet emphasizes that each product formulation undergoes rigorous scientific scrutiny, with every ingredient serving a specific, research-backed purpose. “We don’t just throw ingredients together because they’re trendy,” Marquet explains. “Every component in our formulas is there for a reason, in its most bioavailable form, and at the optimal dosage.”

Education and Consumer Empowerment

Why Not Natural Supplements’ mission extends beyond creating high-quality supplements to educating consumers about supplement quality and safety. The company uses its social media platforms and website to provide in-depth information about ingredient sourcing, manufacturing processes, and the science behind its formulations.

This educational outlook is particularly crucial in light of the rapid growth of e-commerce in the supplement industry. As online sales platforms capture an increasing market share, the traditional role of natural and specialty retailers as information gatekeepers is diminishing. Why Not Natural Supplements is stepping into this gap, providing consumers with the knowledge they need to understand dietary supplements and find one that best fits their needs.

“We’re not just selling supplements,” Marquet states. “We’re empowering consumers to make informed decisions about their health by showing them exactly what goes into each formula and why.”

In an industry where regulation is minimal and quality can be inconsistent, Why Not Natural Supplements stands out as a company committed to raising the bar through its science-based method, commitment to transparency, and focus on consumer education.

“Our goal is to change how individuals see natural supplements,” Marquet concludes. “We believe that by prioritizing quality, efficacy, and transparency, we can help consumers reclaim their health and trust in their supplements.”