Business

Matteo Pittaluga reveals the 3 top strategies that will make your E-commerce blast with sales in 2021

Published

4 years ago

September 21, 2020

In this interview Matteo Pittaluga, digital marketing expert and teacher, shares his best strategies that will help your E-commerce get more customers with social media marketing

In the past four years he trained over 30.000 students and has been invited to teach for international universities and business schools such as Marconi International University of Miami and MIA Digital University of Barcelona, today Matteo Pittaluga will share his thoughts on the future of E-commerce and the best ways increase sales for your any website.

Matteo, you built many Ecom websites in the past few years in different niches such as events, fitness and education… what do you think is the most important ingredient for a website in order to generate sales?

Without any doubt it’s WEB TRAFFIC. In my opinion any E-commerce website should have a minimum of 200 unique visitors each day in order to generate sales on a daily basis so this is the first thing we need to have in mind when starting something new. The way to drive lot of traffic is very simple: invest between 20$ and 50$ a day on a super-targeted ad on social media and that should be enough to bring a lot of visitors.

So pay advertising is the key here right?

Absolutely, and targeting is the next thing. If you want to sell products on your E-commerce not only you have to focus on brining a lot of visitors but they have to be TARGETED VISITORS, meaning they have to prove some sort of interest on their social media accounts for the products or services you want to sell. The magic of pay advertising is this: you can choose to show your ads only to a specific audience and therefore maximize your budget and results.

This was very clear, and then what happens as soon as a visitor hits your website?

In 90% of the cases a visitor will leave in about 5-10 seconds for many reasons: they don’t like the first content they see, the website doesn’t look professional or trustworthy or in other cases they simply get lost and can’t find what they are looking for. They key strategy here is to keep in mind visitors do not know anything about our brand so they need to be guided in every single step.

A good Ecom website should have a top banner with the best-selling offer or the hottest product displayed and right after that a selection of all the different categories so the user can immediately find what they are looking for.

It looks like clarity is essential at this point…

Clarity is everything because a confused mind will never make a buying decision, we paid a lot of money to drive visitors to our website and now our goal is to convert those visitors into sales! Another very important element in my opinion is the correct use of both text and images in a 50% – 50% ratio.

Very often I see websites with amazing content but they lack of images and vides, or sometimes I see the opposite with websites that have great design but no information at all. Keep in mind the 50/50 rule and your website will be good, also don’t forget the quality of images and videos is essential to create trust and show professionalism.

Give use one last tip or strategy Matteo… What else do we need to improve the sales for an E-commerce?

You need to use RETARGETING… a lot of retargeting ads! For those who are not familiar with retargeting it basically means to show ads all over the internet to people who already visited your website but didn’t make a buying decision.

Retargeting both on Facebook and Google’s networks so far has proven to be the best online strategy to bring sales up by 50% or more.

So yes, the ultimate system to increase sales for your E-commerce is the use of pay ads, a high-converting home page and retargeting all over the internet. I also recommend to have a sales team always ready to reply to potential customers in real time with a live chat or WhatsApp/phone number on the website as the presence of live support can make the difference between making or losing a sale.

Thank you Matteo, you have been extremely clear with your answers and you’ve been sharing a lot of practical tips and experience in this interview, we really appreciate your work and wish you all the best for your career and future projects.

Business

Private Listings by Harold X. Clarke: A New Approach to Fine Real Estate

Published

2 weeks ago

December 16, 2024

Matthew Wiles

Photo credit: Private Listings by Harold X. Clarke.

Byline: Andi Stark

Private Listings by Harold X. Clarke, a real estate platform operating across Hawaii, is rewriting how properties are bought and sold in the region. Unlike larger firms reliant on public listings and mass marketing, Private Listings’ strategy prioritizes personalization, privacy, and meticulous curation of ultra-high-end, off-market properties, including oceanfront estates, gated community residences, and architectural masterpieces.

Harold Clarke, founder of Private Listings, describes their method as one that rejects “cookie-cutter solutions in favor of understanding the nuances of both buyers and sellers.” This approach has resonated with ultra-high-net-worth individuals (UHNWIs) seeking refined and discreet real estate transactions.

The Hawaiian real estate market remains a hub for global investors, with the median price for a single-family home in the state reaching $900,000 in 2024, according to the Hawaii Association of Realtors. Within this competitive landscape, Private Listings is building up to be a trusted name for properties that extend beyond luxury into generational investments.

Challenging the Industry Norms

Private Listings deliberately avoids the conventions of large-scale real estate firms. By focusing on fewer, higher-value properties, the company ensures that each transaction is treated with the same level of care and confidentiality.

Public listing platforms, while effective for broader markets, often expose sellers to unnecessary attention or unqualified inquiries. For Clarke, this model is misaligned with the needs of UHNWIs. “Privacy isn’t a luxury for our clients—it’s a necessity,” Clarke explains.

This philosophy has led Private Listings to handle some of Hawaii’s most significant real estate transactions, including off-market properties valued at over $40 million. Its success is not measured by the volume of listings but by the depth of trust built with clients, many of whom return for subsequent transactions.

Adapting to Changing Client Demands

While Private Listings maintains a foundation of traditional practices, the firm also recognizes the evolving needs of its clientele. The global real estate market is increasingly influenced by concerns over digital security, with a 15% rise in data breaches targeting high-net-worth individuals in the past three years, according to cybersecurity firm NortonLifeLock.

To address these risks, Private Listings employs rigorous screening for potential buyers and uses secure platforms for communication and transactions. The firm’s “by invitation only” model ensures that clients remain protected from the pitfalls of public exposure. Clarke notes, “Our goal is not just to sell homes but to create an environment where clients feel safe and confident during every step of the process.”

The Human Element in Real Estate Transactions

Despite advancements in technology, Private Listings firmly believes that real estate transactions cannot be reduced to algorithms or automation. Unlike firms that depend heavily on online data aggregation, Private Listings emphasizes human connection and insight.

The company’s sales strategy integrates personalized client interactions, in-depth market analysis, and years of experience navigating Hawaii’s unique real estate ecosystem. Clarke’s background in managing family assets and his global perspective is significant in shaping this essence.

Future Directions for Private Listings by Harold X. Clarke

As Hawaii continues to attract global attention, Private Listings aims to expand its influence within the state while maintaining its core principles. The company is currently developing a new platform to streamline services for UHNWIs, blending their demand for discretion with seamless access to Hawaii’s finest off-market properties.

Additionally, Private Listings is strengthening its ties with local communities, recognizing that sustainable growth benefits both the company and the islands’ ecosystems.

Private Listings by Harold X. Clarke has set itself apart in Hawaii’s real estate scene by moving away from the typical mass-market approach. Through a mix of traditional values and modern sensibilities, the firm continues to define what it means to transact ultra-high-value properties with integrity and care.