Lifestyle
Making Modern Architecture More Functional and Less Phony
Modern architecture is becoming overly decorative at the expense of functionality. Folks continue to add faux touches or cheap materials to structures only for decoration and appearance. The following should help you see why modern architecture needs to change and go back to being functional.
Usefulness
Many nonfunctioning building elements are potentially hazardous and unhealthy. For instance, windows that can’t open from the inside. In the event of an AC malfunction on a hot summer day, functional windows help maintain airflow while waiting for air conditioning repair technicians. They also provide a means of escape in case of fire or other threats from within the building itself.
Interest
More people are interested in genuine architectural designs that are functional. It seems people want to feel like they are getting the most out of their investment, and this is something architects need to keep in mind when designing their next building. Folks who want functionality in every corner of their design are willing to pay for this, which should help reverse the current trend. In residential design more than ever, daring and stunning design are demanded by homeowners. Second hand stay markets like AirBNB and VRBO have made unique homes easy to monetize on a nightly basis, encouraging daring design instead of the same old single-family home.
Wise
Installing elements without purpose is starting to look like a waste of money to some folks. The problem is folks have gotten used to some of these elements as part of a home or commercial building. If they’re going to install them anyway, they might as well be useful. Power outages and other malfunctions are still possible, so having something like a natural fireplace as a backup makes sense.
Why Did it Become Phony?
There are several reasons why architecture became less functional and more decorative. The following are some of those reasons:
Inexpensive Materials
One reason contemporary architecture is overly decorative is that affordable material is available. Manufacturers continued to create more affordable materials that made it easier for folks to design buildings without expensive materials like brick. It should be pointed out that while brick is costly, it’s quite functional. For example, it seems to retain heat much better than other building materials.
Simplicity
The other reason architecture has gotten so decorative is that it’s easier to create buildings that look like they have functional additions, like windows that don’t do anything but look like a window. There are many examples of similar additions that remind you that this is a home or a building without really serving a function. Simplicity continues to rise in popularity because it’s cheaper to design and build.
Technology
Another reason homes and buildings have several different nonfunctional elements is because of technology. For example, creating heat using electricity or gas lines made it possible for folks to avoid the need for chimneys. Still, a lot of people install chimneys even if there isn’t a need. They install them because it makes their property look luxurious; sometimes, they even install a digital screen to replace firewood.
It’s easy to see why the phony elements became popular, but it’s easy to see why there’s a movement pushing back. There’s no telling which side will win; maybe it’ll be both, but it’s good to pay attention.
Lifestyle
Crafting a Greener Glow: Alternative Therapies’ Sustainable Skincare Revolution
Byline: Avery Lim
Photo Credit: Alternative Therapies
Sustainability is an ongoing theme in a world that finally answers the environment’s call to action. From toning down single-use plastics to making subtle yet powerful lifestyle changes, modern society means business when it comes to the green revolution.
The skincare industry, in particular, is pitching in by resorting to clean beauty. From Greece to the Netherlands, Amalia Pavlidou stumbled upon a revelation. As she browsed rows of natural products, the idea for Alternative Therapies began to take shape—a skincare line rooted in nature, yet forward-thinking in science.
The Evolution of a Conscious Skincare Movement
As consumers demand more transparency in their beauty routines, the natural and vegan skincare market is booming. Alternative Therapies finds itself at the heart of this eco-conscious shift.
“When we started, it was not just about creating products—it was about driving a movement that would help put the world on track toward healing,” says Amalia Pavlidou. “I wanted to prove that luxury and sustainability can coexist without canceling each other out.”
This philosophy shines through in every detail, from the company’s recyclable glass packaging to its commitment to avoiding harmful chemicals like parabens and sulfates. One of the flagship products, the vitamin C serum, is a true reflection of this concept, blending 2% natural Vitamin C, ferulic acid, and sea-buckthorn to deliver both radiant skin and a clean conscience.
Alternative Therapies, once a small player, has utilized this trend, entering the competitive U.S. market this year. “There is a deep-rooted connection between nature and self-care in Greek culture,” explains Pavlidou. “We are bringing that tradition to the global stage, blending it with progressive science.”
The Rise of Eco-Beauty
Amalia Pavlidou’s plan for progress in the industry—one where luxury does not compromise ethics—has attracted a growing community of supporters. As Alternative Therapies expands its presence in the U.S., it remains grounded in its mission to redefine beauty standards.
“When I started this, I was hoping to do more than simply build a business—I wanted to build a legacy,” reflects Pavlidou. “Apart from looking good, beauty should be about feeling good and doing good.”
Now the question is not whether the beauty industry will embrace sustainability—it is how quickly it can catch up with pioneers like Alternative Therapies taking the reins. With its commitment to changing the world with mild ingredients, the brand is crafting a greener glow, lighting the way for a more conscious industry. To that effect, it is evident that luxury and beauty can be synonymous.
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