Lifestyle

Luca De Massis: Changing the landscape of fashion photography through his innate and unique skills.

Published

3 years ago

July 20, 2021

Taking the world of Fashion Photography and Cinematography by storm is a young budding Italian Luca De Massis.

One of the breakthroughs in the current golden era of generation is the emergence and development of Internet. There is practically no such business or enterprise that can function without Internet as a medium. Inadvertently it has become an integral and irreplaceable part of our lives. With internet came the other parallel verticals on the medium that started entertaining the audiences to the core and often set many productive setups that helped many businesses as well. The power of social media in today’s world have been humongous. Social media has given umpteen number of opportunities and empowerment to millions of people around the world giving birth to many artists and professionals who can now reach the larger audience through their phones, tablets, laptops, or any other gadgets. The exponential rise of this sector has shown tremendous amounts of growth and potential. Out of many such niche domains making their mark on the internet and social media industry, photography has been one such sector that has enthralled all through their latest technological advances and advent. No doubt the internet and social media have been the fuel and fire behind taking photography as an industry to next level. But still professionals have to find their way to the top bypassing many competitors and making the work unique in many ways. Let’s meet one such true-blue professional in the fashion photography industry spiraling his way to the top through his innate and creative skills- Luca De Massis.

Giving a different golden touch to fashion photography with right inputs of marketing initiatives and strategic imperatives, Luca De Massis has already scaled heights of success in the industry. Hailing from a small town of Pescara, a small town in Italy, Luca always wanted to try and experiment with many things. Being initially inclined towards music, Luca changed gears to amend his life into the world of fashion photography. His sheer passion, love, and interest for fashion photpgraphy grew by ten-folds in coming years making him sure of the fact of pursuing it as a profession. Having worked with top notch models and famous personalities, Luca’s worked has also been featured in various popular magazines like Elle and Vogue Italia.

His mesmerizing pictures in the fashion and cinematography industry has been captivating and has garnered him much love and recognition. His visual storytelling sagas have fascinated millions across the globe and has propelled him to become one of the most sought names in the fashion world. This clinical shutterbug has quickly become the hot favorite among models and fashionistas. With more than 15 years of experience in the industry, Luca has further developed his skills and expertise to deep dive into many other areas and excel as a filmmaker, creative director, actor and fashion enthusiast. Luca has done countless photoshoots for models capturing real beauty of people regardless of any caste, religion, creed, ethnicity, etc. His one of his finest photoshoots was the one done with the Black Beauties.

Lucas believes that “To what may seem flaws to others is what real beauty, It’s all in the perspective.” We hope Lucas continues to rise high in the world of photography inspiring many millions on route to greatness.

Lifestyle

Kristien Surya Jewelry: A New Standard in Affordable Luxury Jewelry

Published

1 day ago

December 19, 2024

Michelle Langton

Photo credit: Kristien Surya Jewelry

Byline: Sarah Kingston-Powell

Kristien Surya Jewelry combines cultural heritage with contemporary design from its Newport Beach headquarters. Launched in November 2023, the brand draws from Western, Indian, Chinese, and Islamic design elements. The signature pieces include the Hamsa hands collection with natural gemstones and the organically shaped Sunyata series, both crafted in sterling silver, solid 14K, and 18K gold.

“Each piece tells a story of cultural connection through carefully selected materials and meaningful symbolism,” says founder Kristien, who bootstrapped the company as its sole angel investor.

Social Impact Through Accessible Pricing

Despite its recent launch, the brand experienced significant early success, reflecting strong consumer interest. With global shipping and plans to expand its reach, Kristien Surya Jewelry is poised to attract an international audience that values culturally meaningful and socially responsible luxury.

While fine jewelry typically commands premium prices, Kristien Surya offers installment payment options and competitive pricing without compromising materials or craftsmanship.

A portion of sales supports the National Pediatric Cancer Association’s Sunshine Project, which develops non-toxic cancer treatments for children. Proceeds also help fund education and fair wage initiatives for women and children facing economic hardships.

Sustainability and Customization Focus

The brand’s ECO-LOVE Program incorporates lab-grown gems alongside natural stones, addressing growing consumer interest in sustainable luxury goods. Market research from McKinsey indicates that 73% of millennials are willing to spend more on sustainable brands.

“We select natural gemstones and crystals not just for aesthetics, but for their unique properties that promote emotional and spiritual well-being,” Sun explains. Customers can personalize their amulets by choosing specific gemstones, creating individual meaning for each piece.

Market Strategy and Growth

Currently serving North America through its e-commerce platform, Kristien Surya plans to expand to additional online marketplaces. “Our goal is more than about selling jewelry—we’re building a brand that celebrates diverse cultural heritage while making fine jewelry accessible to more people,” says Kristien. The company maintains a strong social media presence on Instagram and Facebook to engage with customers and showcase its cultural influences.

Kristien Surya Jewelry sets itself apart with its focus on cultural inspiration, sustainability, and social impact. Leveraging digital platforms like Instagram and Facebook, the brand aims to foster a vibrant online community. Special promotions, such as Blind Box Gifts for early followers, enhance its engagement strategy.

Design Philosophy and Production

Each collection draws inspiration from specific cultural elements: Western philosophical traditions, Indian spirituality, Chinese harmony concepts, and Islamic artistic patterns. The manufacturing process combines traditional craftsmanship with modern production techniques to maintain quality while achieving competitive pricing.

The Hamsa hands collection features double gemstone settings—an innovation within its price category. Production standards match luxury specifications: all pieces undergo multiple quality control checks and come with authentication certificates.

Future Developments

Kristien Surya plans to introduce new collections quarterly while maintaining its core design philosophy. The company’s near-term objectives include expanding its online presence and developing additional customization options for customers.

The brand recently began developing partnerships with retail locations in major U.S. cities, though specific details remain private. Current data suggests strong market potential for culturally-inspired fine jewelry at accessible price points, particularly among millennial and Gen Z consumers who prioritize meaning and value in their purchases.