Lifestyle
Los Angeles Dessert Innovation Takes Over The Middle East (And The Rest of The World) at 3rd Street Donuts Shop
If you’re ever catching yourself asking where you can find a piece of America in the Middle East, look no further. 3rd Street Donuts is where you can find a list of over a dozen specialty coffees and a one-of-a-kind, secret donut recipe that is directly imported from one of the finest American bakeries in Los Angeles, California.
The shop carries over 120 flavors of donuts, rotating from 40 to 50 flavors a day. They are made fresh daily and decorated beautifully in-house with a wide variety of colorful toppings for every occasion. The shop also offers a wide variety of artisanal hot and iced coffees that resemble those at your typical American coffee shop.
Mundhir al Alawi, founder and owner of 3rd Street Donuts, visited local, family-owned donut shops practically everyday while living in Los Angeles, California. He quickly fell in love with the dessert and the many distinct ways it could be prepared, depending on its unique recipe. Needless to say it didn’t take long for his newfound love of the fluffy treat to trigger the idea of a potential business endeavor.
But in order to remain as authentic as possible to his favorite donut shops in L.A, Alawi knew he’d have to create an American-style donut recipe for his small business. He proceeded to hire an executive pastry chef, and, in collaboration with an American bakery, designed the perfect donut recipe that would later become the secret signature staple of 3rd Street Donut Shop.
Thanks to the Free Trade Agreement between the United States and Oman, the shop’s top-quality ingredients for its secret recipe are imported from California whilst remaining completely duty-free. Since the innovative recipe requires special ingredients from both countries in order for the dessert to remain perfectly soft and fluffy, fellow competitors in the area using local ingredients have tended to fall short in competition.
There are currently three 3rd Street Donut Shop branches in Oman and more to come within the following year. By the end of 2021, the shop will be making its way into Saudi Arabia, Qatar, Dubai, and Bahrain. The business has also recently started accepting franchising applications which can be found on www.3sdonuts.com.
And if a delicious secret donut recipe imported overseas isn’t enough to bring you into the shop, its excellent customer service will do the trick. The shop’s owner made sure to put the customer’s experience at the forefront of his business by training staff to provide both innovative products and a wonderful dine-in experience. Each 3rd Street consumer is meant to be a friend and a lifetime companion of the business. “We are innovative in everything we do, but we always make sure to put the customer first,” owner and founder Mundhir al Alawi explains. “It’s always about making them feel like 3rd Street Donuts is a part of their home, and that whenever they walk into our shop, they understand that they are the most important.”
Join the 38,000+ members of 3rd Street Donuts’ digital family by following @3sdonuts on Instagram and follow their journey on their new locations coming soon. For more information on business opportunities, visit their website.
Lifestyle
Crafting a Greener Glow: Alternative Therapies’ Sustainable Skincare Revolution
Byline: Avery Lim
Photo Credit: Alternative Therapies
Sustainability is an ongoing theme in a world that finally answers the environment’s call to action. From toning down single-use plastics to making subtle yet powerful lifestyle changes, modern society means business when it comes to the green revolution.
The skincare industry, in particular, is pitching in by resorting to clean beauty. From Greece to the Netherlands, Amalia Pavlidou stumbled upon a revelation. As she browsed rows of natural products, the idea for Alternative Therapies began to take shape—a skincare line rooted in nature, yet forward-thinking in science.
The Evolution of a Conscious Skincare Movement
As consumers demand more transparency in their beauty routines, the natural and vegan skincare market is booming. Alternative Therapies finds itself at the heart of this eco-conscious shift.
“When we started, it was not just about creating products—it was about driving a movement that would help put the world on track toward healing,” says Amalia Pavlidou. “I wanted to prove that luxury and sustainability can coexist without canceling each other out.”
This philosophy shines through in every detail, from the company’s recyclable glass packaging to its commitment to avoiding harmful chemicals like parabens and sulfates. One of the flagship products, the vitamin C serum, is a true reflection of this concept, blending 2% natural Vitamin C, ferulic acid, and sea-buckthorn to deliver both radiant skin and a clean conscience.
Alternative Therapies, once a small player, has utilized this trend, entering the competitive U.S. market this year. “There is a deep-rooted connection between nature and self-care in Greek culture,” explains Pavlidou. “We are bringing that tradition to the global stage, blending it with progressive science.”
The Rise of Eco-Beauty
Amalia Pavlidou’s plan for progress in the industry—one where luxury does not compromise ethics—has attracted a growing community of supporters. As Alternative Therapies expands its presence in the U.S., it remains grounded in its mission to redefine beauty standards.
“When I started this, I was hoping to do more than simply build a business—I wanted to build a legacy,” reflects Pavlidou. “Apart from looking good, beauty should be about feeling good and doing good.”
Now the question is not whether the beauty industry will embrace sustainability—it is how quickly it can catch up with pioneers like Alternative Therapies taking the reins. With its commitment to changing the world with mild ingredients, the brand is crafting a greener glow, lighting the way for a more conscious industry. To that effect, it is evident that luxury and beauty can be synonymous.
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