Business

Lili Mitrovic Shares how Launching her Consultancy Firm Happened Organically

Published

5 years ago

September 21, 2019

While we take internet culture and content-driven Instagram pages for granted nowadays, they weren’t always available. Back when Lili Mitrovic started her blog eight years ago, being a professional blogger wasn’t really a thing, and Instagram was in its infancy. Blogging was new, and it was thankless work. Luckily, all of the effort Mitrovic put into her site paid off in so many ways.

Lili Mitrovic is a successful fashion influencer and blogger. She was born and raised in Macedonia, resided in Serbia until she moved recently to New York City.

She posts regularly on her Instagram (@lili_mitrovic), and most of her content is comprised of her gorgeous, fashion-forward outfits. Just looking at one picture would make many women drool over the brands she showcases, including Fendi and Chanel. It’s also obvious she’s still down to earth and fun to be around, posting cute pictures with her husband, two children, and her pet.

“Into everything I do, I tend to bring sunshine and warmness,” Mitrovic said. “Into my home, into my bridal gown designs, my work; I always bring a positive attitude with me.”

All of this work has prompted Lili to start a marketing and consulting firm. With Amo Lusso LLC, Lili aims to offer social media strategy advice and instruction, as well as consulting and growth services. Since she’s been in the blogging industry from the very beginning, starting a consulting firm was the natural next step. She will be able to give back and help other influencers share their messages and natural voices with the world.

Fashion and blogging are two highly competitive avenues. It can feel like everyone knows each other, and there’s no room for a new voice. Lili Mitrovic’s company Amo Lusso LLC will help change all that, allowing any person to shine if they’re willing to learn and put in the work.

Business

Private Listings by Harold X. Clarke: A New Approach to Fine Real Estate

Published

2 weeks ago

December 16, 2024

Matthew Wiles

Photo credit: Private Listings by Harold X. Clarke.

Byline: Andi Stark

Private Listings by Harold X. Clarke, a real estate platform operating across Hawaii, is rewriting how properties are bought and sold in the region. Unlike larger firms reliant on public listings and mass marketing, Private Listings’ strategy prioritizes personalization, privacy, and meticulous curation of ultra-high-end, off-market properties, including oceanfront estates, gated community residences, and architectural masterpieces.

Harold Clarke, founder of Private Listings, describes their method as one that rejects “cookie-cutter solutions in favor of understanding the nuances of both buyers and sellers.” This approach has resonated with ultra-high-net-worth individuals (UHNWIs) seeking refined and discreet real estate transactions.

The Hawaiian real estate market remains a hub for global investors, with the median price for a single-family home in the state reaching $900,000 in 2024, according to the Hawaii Association of Realtors. Within this competitive landscape, Private Listings is building up to be a trusted name for properties that extend beyond luxury into generational investments.

Challenging the Industry Norms

Private Listings deliberately avoids the conventions of large-scale real estate firms. By focusing on fewer, higher-value properties, the company ensures that each transaction is treated with the same level of care and confidentiality.

Public listing platforms, while effective for broader markets, often expose sellers to unnecessary attention or unqualified inquiries. For Clarke, this model is misaligned with the needs of UHNWIs. “Privacy isn’t a luxury for our clients—it’s a necessity,” Clarke explains.

This philosophy has led Private Listings to handle some of Hawaii’s most significant real estate transactions, including off-market properties valued at over $40 million. Its success is not measured by the volume of listings but by the depth of trust built with clients, many of whom return for subsequent transactions.

Adapting to Changing Client Demands

While Private Listings maintains a foundation of traditional practices, the firm also recognizes the evolving needs of its clientele. The global real estate market is increasingly influenced by concerns over digital security, with a 15% rise in data breaches targeting high-net-worth individuals in the past three years, according to cybersecurity firm NortonLifeLock.

To address these risks, Private Listings employs rigorous screening for potential buyers and uses secure platforms for communication and transactions. The firm’s “by invitation only” model ensures that clients remain protected from the pitfalls of public exposure. Clarke notes, “Our goal is not just to sell homes but to create an environment where clients feel safe and confident during every step of the process.”

The Human Element in Real Estate Transactions

Despite advancements in technology, Private Listings firmly believes that real estate transactions cannot be reduced to algorithms or automation. Unlike firms that depend heavily on online data aggregation, Private Listings emphasizes human connection and insight.

The company’s sales strategy integrates personalized client interactions, in-depth market analysis, and years of experience navigating Hawaii’s unique real estate ecosystem. Clarke’s background in managing family assets and his global perspective is significant in shaping this essence.

Future Directions for Private Listings by Harold X. Clarke

As Hawaii continues to attract global attention, Private Listings aims to expand its influence within the state while maintaining its core principles. The company is currently developing a new platform to streamline services for UHNWIs, blending their demand for discretion with seamless access to Hawaii’s finest off-market properties.

Additionally, Private Listings is strengthening its ties with local communities, recognizing that sustainable growth benefits both the company and the islands’ ecosystems.

Private Listings by Harold X. Clarke has set itself apart in Hawaii’s real estate scene by moving away from the typical mass-market approach. Through a mix of traditional values and modern sensibilities, the firm continues to define what it means to transact ultra-high-value properties with integrity and care.