Lifestyle
Life Coach Alicia Trautwein Shares Tips for Sending your Kid to College

Going to college is a fascinating chapter in a teenager’s life. They get to experience a completely different lifestyle. The majority of them will leave their parents’ home and move into their dorms or rented apartments. They will be attending their classes, meeting new people, and hanging out with friends. All of it forming them into the grownups they will end up becoming. However, it can be a tough adjustment for parents.
When you become a parent, you know there will come a time in your life in which you will have to let your children fly solo and allow them to expand beyond the kingdom of your home. College is the first step in this direction and, although you are expecting it, it can be a challenging adjustment. Luckily, some experts can help you navigate this process better. Life Coach Alicia Trautwein is one of them.
Trautwein is the blogger behind The Mom Kind and has turned to the internet to share her parenting advice for many years now. Her quest began after her and her children’s Autism diagnosis. When searching online, she realized there was not enough information on autistic girls or neurodiverse families, raising kids with different diagnoses. For that reason, she created a safe space in her blog where parents can turn to when they need advice on varied topics related to parenting.
A while back, Alicia Trautwein wrote about the pain parents may experience when sending their children off to college. It does not matter how many months go by, this article is still relevant. Although reality changed when COVID-19 hit, many families are now getting ready to move their teenagers into college when the fall semester comes, and in-person classes can resume. Trautwein may not be able to take the pain and doubts away, but she can help ease these feelings with four very clever tips.
- Stay in touch as much as you can: “If you want to know something, then you can give them a call or send them a text message. If you want a little chat or are wondering how they’re doing, you can get to them in seconds. Just don’t message or call too much – you’re not supposed to be overbearing anymore!”
- Keep pictures: “If you have photos on your shelf and your phone of them, then you’ll always have those memories in front of you. Sure, your thoughts are great, but there’s something about actually seeing them in front of you that can make you feel a lot better.”
- Consider how much fun they are going to have: “They will return to you so much more mature after all the fun and all the experiences. Just know that they won’t be missing you as much and that they need this kind of break from you.”
- Do not sit around and think for too long: “Do something to keep your mind occupied so that you don’t overthink absolutely everything regarding their new life. If you sit around for too long, your mind can become a minefield that is packed full of negative hypotheticals. That’s not something you ever want in life. Don’t worry about things you cannot control.”
No one can ever prepare you enough for what your heart and your home will feel like once your children are in college. Your parents may have shared their own experiences with you, and that still will not be enough. But by following Alicia Trautwein’s advice, you might feel more in control of the situation. And truth be told, this is your time to have fun as well. Enjoy the alone time or the time with your partner and do things you might have postponed while raising kids.
Lifestyle
Powerful Corporate Gifting Strategies to Build and Strengthen Business Partnerships

If you want to build and strengthen business partnerships with your clients and top investors, there are a few key steps you must take. One essential strategy is corporate gifting. This simple act goes beyond building a partnership. It will also increase your customer retention rate and promote your business even beyond the shore of your country.
But before you consider gifting any item, there are some strategies to put in place. This will ensure your gift makes a lasting impression and resonates well with your clients. Below are powerful corporate gifting strategies to build and strengthen business partnerships with your clients and top investors.
Choose a Personalized Item
Rather than choosing an ordinary gift for your clients and investors, opt for a personalized item. Customised corporate gifts such as T-shirts, coffee mugs, and bags create a stronger emotional connection than generic gifts. They also leave a more lasting impression than most other gift types.
Imagine how investors and your clients will feel when you beautifully inscribe their image or favorite quotes on a T-shirt. Of course, they will feel valued, appreciated, and ready to invest more in your business.
Consider Their Culture and Background
As an entrepreneur, it’s essential to be culturally competent and sensitive. Your gifts should resonate with your clients’ and investors’ cultural backgrounds. Otherwise, they may be quickly discarded or overlooked. If your investors and audience are predominantly of Black heritage, consider giving them a custom T-shirt featuring a map of Africa or inspirational quotes from iconic Black leaders.
Their religious beliefs are also important. Specific religions may find some images or symbols inappropriate. For instance, if you’re giving a gift to a Muslim investor, avoid designs that include images like pigs, as they are considered offensive in Islamic culture.
Consider a Functional Gift
You should also consider the gift’s functionality. A gift that can be used every day will be more valuable than an impractical one. Even if the gift is expensive but doesn’t have any functional purpose, it won’t serve the purpose it was intended for.
Instead of purely sentimental keepsakes or abstract gifts, consider practical items like pens, notebooks, backpacks, coffee mugs, umbrellas, or water bottles. Just make sure the gift is well-designed and features your brand logo and identity. This not only increases brand visibility but also helps strengthen the connection between you and your investors.
Tie it to a story
Tie your gifts to a story to make them more memorable and emotionally meaningful. For example, if during your business’s early days, your employees always worked tirelessly day and night, you could opt for a custom hourglass. Clients and investors who receive such a gift will appreciate your business’s journey of patience and perseverance.
Offer Quality Gifts
Gifts given to investors or clients who have significantly contributed to your business growth should reflect their value. They shouldn’t be cheap or low-grade items. The gift doesn’t have to be trendy or widely popular, but it should come from a reputable and high-end brand. This will give your gift more credibility. Besides, the recipients will feel comfortable to use the gift among their colleagues.
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