Business

Leveraging Relationships To Grow Your Business, With Signature Lacrosse Founder, Dan Soviero

Published

4 years ago

February 16, 2021

Relationships are the foundation of many of the best business transactions. It goes without saying that most people prefer to do business with those that they like, know and trust. Having a great relationship with one’s partners, clients and peers are one of the best ways to get ahead in business. However, this is often easier said than done. According to Dan Soviero, founder of Signature Lacrosse, “Many entrepreneurs are so eager to land their next client that they fail to build the relationship first.” This oversight can be detrimental to the long-term relationship between a business owner and their client.

When Dan first came up with the idea for the Signature Premium Lacrosse ball, he began by leveraging his relationships. He acquired invaluable from the coaches and players in his immediate circle and began sharing his concept with local teams. He gained the trust of those around him and then scaled that upward and outward to eventually become the preferred Lacrosse ball of the NCAA, the Official Ball of Professional Lacrosse, and the Federation of International Lacrosse, and the trusted ball for more than 300 college teams around the nation. Today, Dan runs a 7 figure business and has changed the game of lacrosse forever, and it all started with building solid relationships.

Dan shares his top 3 tips for establishing trust and building great relationships with clients.

Be yourself. While it is important to be professional in your client interactions, don’t be afraid to be yourself and engage with your clients the same way you would your friends and family. If you are warm and at ease with clients, they will be more likely to reciprocate that. Dan recommends building this initial rapport by establishing shared interests or values. He speaks with prospective clients about hobbies, personal growth, and his family. “I want my clients to understand that I’m a real person,” Day explains. In doing so, Dan breaks the ice, and more often than not, the client opens up in return.

Really listen to your clients. Dan follows Dale Carnegie’s principles from his book “How to Win Friends and Influence People.” Throughout the book, Carnegie continually returns to the importance of listening more than speaking and asking questions as a means of building trust. Approach each client interaction eager to learn, the sale will come later after the relationship is formed.

Be selective with the clients you pursue. In the same way that not every person is a good friendship or relationship match, not every client will be the right fit either. Pursuing the wrong types of clients can be a costly mistake. Before pursuing a client, make sure that their values align with your own and that you are capable of meeting their needs. This confidence will help you stand out in the industry and build the right client’s trust.

To learn more about Dan Soviero, visit www.signaturelacrosse.com.

Business

Spynn’s PR Playbook for Startups Turning Funding into Market Leadership

Published

2 days ago

March 27, 2025

Matthew Wiles

Byline: Jennyfer Ann Valencia

The recent funding boom in India, where startups raised over $428 million between March 10 and March 15, 2025, reinforces the critical role of public relations (PR) in securing investor confidence and enhancing visibility. As competition intensifies, effective PR strategies help startups differentiate themselves and build a strong market presence.

Spynn, a PR agency for startups specializing in securing top-tier media coverage, enables startups to craft compelling narratives that attract investors and maintain a positive brand image.

The Role of PR in Startup Funding

A recent survey conducted by Spynn found that startups with a strong PR strategy are significantly more likely to secure funding rounds than those without. According to the research, nearly 70% of investors say media visibility and brand credibility helped their decision-making process. This highlights PR’s direct impact on a startup’s ability to attract investment.

PR helps startups articulate their value to investors by securing media coverage and highlighting their growth potential. High-profile placements lend credibility and set up startups’ potential, making them more attractive to investors. For instance, a well-publicized success story from a startup like Zolve, one of the top funding recipients, can drive further investor interest and strengthen its brand.

India’s funding surge spans sectors including Batterytech, Edtech, Gaming, Apparel, Aerospace, Manufacturing, Fintech, Energy, and Travel. While this presents opportunities, it also brings scrutiny. Startups must manage their reputations effectively, ensuring consistency in their messaging across media platforms. As a PR agency for startups, Spynn’s expertise in reputation management helps businesses navigate these challenges by maintaining a cohesive brand identity and reinforcing investor trust.

Establishing Credibility Through Media Placements

Research from Spynn also revealed that startups that get featured on Forbes, Business Insider, and other top-tier publications experience a 50% increase in inbound investor inquiries within six months. This shows the value of securing strategic media placements to reinforce credibility and market positioning.

Strong media coverage bolsters a startup’s credibility, reinforcing its market positioning and investor confidence. Spynn ensures startups secure coverage in authoritative outlets, helping them establish themselves as thought leaders. Beyond initial publicity, Spynn focuses on building long-term relationships with media, ensuring sustained visibility and brand consistency.

Spynn’s CEO, Matteo Ferretti, emphasizes the role of storytelling, “Effective PR is about coverage and creating narratives that resonate with audiences. Startups must highlight their unique value and demonstrate how they solve real-world problems.”

PR for Growth and Global Expansion

Spynn’s data indicates that startups leveraging international PR strategies are twice as likely to successfully attract foreign investors and expand into new markets. Media coverage tailored for global audiences enhances cross-border recognition and facilitates partnerships, making PR an essential tool for growth beyond domestic markets.

As Indian startups scale, a strong PR strategy facilitates global recognition. Spynn’s international media reach helps startups gain traction in new markets and attract foreign investors. This is especially crucial for sectors like Fintech and Edtech, where global expansion is key to success.

A well-executed PR strategy strengthens a startup’s digital footprint, ensuring a consistent and engaging presence across platforms. Matteo Ferretti highlights the importance of balance, “A successful PR approach integrates both digital and traditional media to maximize impact and audience engagement.“

Ethical Considerations and Future Trends

Transparency and ethical storytelling are vital in PR. Startups must ensure authenticity in their messaging to build lasting trust. Spynn upholds ethical PR practices that align with principles of sustainability and integrity.

Indian startups must adapt to evolving PR trends, including AI-driven outreach, digital media dominance, and deeper media relationships. As competition grows, startups that take advantage of PR will have a better standing for long-term success.

Spynn’s PR strategies equip Indian startups with the tools to navigate funding surges, enhance credibility, and drive growth. By securing impactful media coverage and managing reputation effectively, startups can strengthen investor confidence and expand their market presence. As India’s startup ecosystem evolves, PR remains an indispensable asset for sustained success.