LeoList announced a brand new way of advertising. The news was broken on their blog a few days ago. LeoList is the largest classified site based in Canada. The new form of advertising would be known as Featured Ads.

With the increase in digital marketing as a primary source of advertising for businesses, SME’s are finding ways to make their business stand out. Considering LeoList is home to thousands of buyers and sellers, featured ads will help business stand more prominent as compared to other businesses.

Featured ads will be replacing column ads that appear on the right hand side of the page and they will be three times more bigger than the ads that already appear on the right hand side. Featured ads will always appear on the first page of the website. And for each category and location there will only be a display of 20 ads.

There has been a change of ownership in LeoList and the featured Ad is a part of the new business strategy by the new owners. The featured ads were promised as a development strategy in order to direct the company towards a greater direction and to form a brand name.