Lifestyle
Last Chance to Shape the Conversation: Name Change Survey Seeks Diverse Perspectives

Byline: Louie Aldip
Changing one’s name has become a growing focus in personal identity management, with more people seeing it as an important part of their self-expression. To understand this trend, Easy Name Change, a company specializing in assisting individuals through the name change process, is conducting a survey to collect data on the experiences of those who have changed or plan to change their names. The survey seeks to provide insights into motivations, challenges, and potential improvements to the process.
The survey targets several key groups:
- Engaged or newlywed individuals aged 25-40
- Divorcees aged 25-60
- Anyone who has legally changed their name
The survey is open to all genders, though many respondents are expected to be female. Individuals who have changed their name in the past 24 months or plan to do so in the next 12 months are invited to participate.
Trends in Personal Identity Management
The personal services industry, which includes name change services, is seeing notable growth. Market forecasts suggest an increase from $1,379.77 billion in 2024 to $1,891.41 billion by 2028, with a compound annual growth rate (CAGR) of 8.2%, highlighting a shift in how people manage their personal identities.
A researcher at Easy Name Change remarks, “People’s perceptions of their names are changing. More and more, names are viewed as flexible elements of personal identity.” While marriage and divorce continue to be common reasons for name changes, there is a rising number of individuals who are making changes for personal or gender identity reasons.
Administrative and Financial Considerations
The name change process can be time-consuming, often involving multiple steps, from court petitions to updating personal and official records. The survey aims to quantify the amount of time and effort involved in these tasks.
A legal expert at Easy Name Change explains, “Court approval is just the first step. After that, individuals need to update their name with various institutions and organizations.” Initial results suggest that most people spend between 20 and 30 hours completing the necessary updates across different platforms and documents.
The survey also explores the financial aspects of name changes. Preliminary data shows that individuals spend between $500 and $1,000 on name change-related costs, excluding any potential lost wages for time taken off work. These findings could contribute to future discussions on making the process more affordable and accessible.
Broader Implications for Identity Management
The insights gathered from this survey could help shape future industry practices and influence policy discussions around identity management in a world where digital and legal identities are increasingly intertwined.
A spokesperson from Easy Name Change notes, “Name changes reflect broader social shifts in how we understand personal identity. This survey aims to shed light on the practical aspects of these changes and help develop policies and services that better meet people’s needs.”
As the survey wraps up, Easy Name Change hopes to provide a comprehensive look at current name change experiences. Individuals interested in contributing can participate in the survey here.
Lifestyle
Powerful Corporate Gifting Strategies to Build and Strengthen Business Partnerships

If you want to build and strengthen business partnerships with your clients and top investors, there are a few key steps you must take. One essential strategy is corporate gifting. This simple act goes beyond building a partnership. It will also increase your customer retention rate and promote your business even beyond the shore of your country.
But before you consider gifting any item, there are some strategies to put in place. This will ensure your gift makes a lasting impression and resonates well with your clients. Below are powerful corporate gifting strategies to build and strengthen business partnerships with your clients and top investors.
Choose a Personalized Item
Rather than choosing an ordinary gift for your clients and investors, opt for a personalized item. Customised corporate gifts such as T-shirts, coffee mugs, and bags create a stronger emotional connection than generic gifts. They also leave a more lasting impression than most other gift types.
Imagine how investors and your clients will feel when you beautifully inscribe their image or favorite quotes on a T-shirt. Of course, they will feel valued, appreciated, and ready to invest more in your business.
Consider Their Culture and Background
As an entrepreneur, it’s essential to be culturally competent and sensitive. Your gifts should resonate with your clients’ and investors’ cultural backgrounds. Otherwise, they may be quickly discarded or overlooked. If your investors and audience are predominantly of Black heritage, consider giving them a custom T-shirt featuring a map of Africa or inspirational quotes from iconic Black leaders.
Their religious beliefs are also important. Specific religions may find some images or symbols inappropriate. For instance, if you’re giving a gift to a Muslim investor, avoid designs that include images like pigs, as they are considered offensive in Islamic culture.
Consider a Functional Gift
You should also consider the gift’s functionality. A gift that can be used every day will be more valuable than an impractical one. Even if the gift is expensive but doesn’t have any functional purpose, it won’t serve the purpose it was intended for.
Instead of purely sentimental keepsakes or abstract gifts, consider practical items like pens, notebooks, backpacks, coffee mugs, umbrellas, or water bottles. Just make sure the gift is well-designed and features your brand logo and identity. This not only increases brand visibility but also helps strengthen the connection between you and your investors.
Tie it to a story
Tie your gifts to a story to make them more memorable and emotionally meaningful. For example, if during your business’s early days, your employees always worked tirelessly day and night, you could opt for a custom hourglass. Clients and investors who receive such a gift will appreciate your business’s journey of patience and perseverance.
Offer Quality Gifts
Gifts given to investors or clients who have significantly contributed to your business growth should reflect their value. They shouldn’t be cheap or low-grade items. The gift doesn’t have to be trendy or widely popular, but it should come from a reputable and high-end brand. This will give your gift more credibility. Besides, the recipients will feel comfortable to use the gift among their colleagues.
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