Lifestyle
Kristien Surya Jewelry: A New Standard in Affordable Luxury Jewelry

Byline: Sarah Kingston-Powell
Kristien Surya Jewelry combines cultural heritage with contemporary design from its Newport Beach headquarters. Launched in November 2023, the brand draws from Western, Indian, Chinese, and Islamic design elements. The signature pieces include the Hamsa hands collection with natural gemstones and the organically shaped Sunyata series, both crafted in sterling silver, solid 14K, and 18K gold.
“Each piece tells a story of cultural connection through carefully selected materials and meaningful symbolism,” says founder Kristien, who bootstrapped the company as its sole angel investor.
Social Impact Through Accessible Pricing
Despite its recent launch, the brand experienced significant early success, reflecting strong consumer interest. With global shipping and plans to expand its reach, Kristien Surya Jewelry is poised to attract an international audience that values culturally meaningful and socially responsible luxury.
While fine jewelry typically commands premium prices, Kristien Surya offers installment payment options and competitive pricing without compromising materials or craftsmanship.
A portion of sales supports the National Pediatric Cancer Association’s Sunshine Project, which develops non-toxic cancer treatments for children. Proceeds also help fund education and fair wage initiatives for women and children facing economic hardships.
Sustainability and Customization Focus
The brand’s ECO-LOVE Program incorporates lab-grown gems alongside natural stones, addressing growing consumer interest in sustainable luxury goods. Market research from McKinsey indicates that 73% of millennials are willing to spend more on sustainable brands.
“We select natural gemstones and crystals not just for aesthetics, but for their unique properties that promote emotional and spiritual well-being,” Sun explains. Customers can personalize their amulets by choosing specific gemstones, creating individual meaning for each piece.
Market Strategy and Growth
Currently serving North America through its e-commerce platform, Kristien Surya plans to expand to additional online marketplaces. “Our goal is more than about selling jewelry—we’re building a brand that celebrates diverse cultural heritage while making fine jewelry accessible to more people,” says Kristien. The company maintains a strong social media presence on Instagram and Facebook to engage with customers and showcase its cultural influences.
Kristien Surya Jewelry sets itself apart with its focus on cultural inspiration, sustainability, and social impact. Leveraging digital platforms like Instagram and Facebook, the brand aims to foster a vibrant online community. Special promotions, such as Blind Box Gifts for early followers, enhance its engagement strategy.
Design Philosophy and Production
Each collection draws inspiration from specific cultural elements: Western philosophical traditions, Indian spirituality, Chinese harmony concepts, and Islamic artistic patterns. The manufacturing process combines traditional craftsmanship with modern production techniques to maintain quality while achieving competitive pricing.
The Hamsa hands collection features double gemstone settings—an innovation within its price category. Production standards match luxury specifications: all pieces undergo multiple quality control checks and come with authentication certificates.
Future Developments
Kristien Surya plans to introduce new collections quarterly while maintaining its core design philosophy. The company’s near-term objectives include expanding its online presence and developing additional customization options for customers.
The brand recently began developing partnerships with retail locations in major U.S. cities, though specific details remain private. Current data suggests strong market potential for culturally-inspired fine jewelry at accessible price points, particularly among millennial and Gen Z consumers who prioritize meaning and value in their purchases.
Lifestyle
Behind the Scenes: A Conversation with Derik Fay – Sharing Stages with Legends and becoming one

In the bustling world of motivational speaking, where voices rise and inspire, one individual stands out: Derik Fay. Not just for his powerful messages, but for the remarkable journey that has placed him alongside some of the world’s most influential figures.
I recently had the opportunity to sit down with Derik Fay to delve into his experiences sharing stages with icons like Tony Robbins, Tim Grover, and a constellation of A list celebrity names.
“It’s been a surreal experience,” Fay began, a hint of awe still present in his voice. “To stand next to icons who have inspired millions, to witness their command of an audience, it’s a masterclass in itself.
Fay’s journey, as he describes it, is a blend of hard work, delusional confidence, genuine passion, and a relentless pursuit of connection.
“It’s not just about the name on the marquee,” he emphasized. “It’s about the shared energy, and the exchange of ideas. Whether it’s Kevin Hart’s comedic genius or Alex Rodriguez’s athletic drive, there’s something to learn from everyone I share the stage with.”
What struck me most during our conversation was Fay’s emphasis on authenticity. “I try to bring the same realness to the stage that I do in my online content,” he explained, referencing his popular Instagram reels and YouTube shorts.
“People connect with genuine emotion, with relatable stories. It’s about building a bridge, not just delivering a lecture.”
Fays direct, conversational style, which I’ve observed in his online content, and in our interview clearly translates to his live performances. “I’ve learned that vulnerability is a strength,” he shared. “Whether I’m talking about the challenges of fatherhood or the importance of emotional intelligence, I want people to walk away feeling seen and understood.”
Beyond the star-studded appearances, Fay sees his speaking engagements as a platform for positive change. “It’s about sharing insights that can make a real difference,” he told me.
“Whether it’s inspiring entrepreneurs to chase their dreams or helping individuals navigate difficult relationships, I want to leave a lasting impact.”
The lessons learned from sharing stages with these giants has undoubtedly shaped Fay’s approach. “I’ve absorbed so much from watching these masters at work,” he reflected. “It’s not just about the techniques, it’s about the passion, the commitment, the unwavering belief in the power of communication.”
As Derik Fay continues to grace stages around the globe, one thing is clear: his journey is a testament to the power of authentic connection and the enduring influence of shared experiences. And with each event, the legacy of these moments continues to grow, leaving an indelible mark on both the speaker and the audience.
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