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Kristien Surya Jewelry: A New Standard in Affordable Luxury Jewelry

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Photo credit: Kristien Surya Jewelry

Byline: Sarah Kingston-Powell

Kristien Surya Jewelry combines cultural heritage with contemporary design from its Newport Beach headquarters. Launched in November 2023, the brand draws from Western, Indian, Chinese, and Islamic design elements. The signature pieces include the Hamsa hands collection with natural gemstones and the organically shaped Sunyata series, both crafted in sterling silver, solid 14K, and 18K gold.

“Each piece tells a story of cultural connection through carefully selected materials and meaningful symbolism,” says founder Kristien, who bootstrapped the company as its sole angel investor.

Social Impact Through Accessible Pricing

Despite its recent launch, the brand experienced significant early success, reflecting strong consumer interest. With global shipping and plans to expand its reach, Kristien Surya Jewelry is poised to attract an international audience that values culturally meaningful and socially responsible luxury.

While fine jewelry typically commands premium prices, Kristien Surya offers installment payment options and competitive pricing without compromising materials or craftsmanship.

A portion of sales supports the National Pediatric Cancer Association’s Sunshine Project, which develops non-toxic cancer treatments for children. Proceeds also help fund education and fair wage initiatives for women and children facing economic hardships.

Sustainability and Customization Focus

The brand’s ECO-LOVE Program incorporates lab-grown gems alongside natural stones, addressing growing consumer interest in sustainable luxury goods. Market research from McKinsey indicates that 73% of millennials are willing to spend more on sustainable brands.

“We select natural gemstones and crystals not just for aesthetics, but for their unique properties that promote emotional and spiritual well-being,” Sun explains. Customers can personalize their amulets by choosing specific gemstones, creating individual meaning for each piece.

Market Strategy and Growth

Currently serving North America through its e-commerce platform, Kristien Surya plans to expand to additional online marketplaces. “Our goal is more than about selling jewelry—we’re building a brand that celebrates diverse cultural heritage while making fine jewelry accessible to more people,” says Kristien. The company maintains a strong social media presence on Instagram and Facebook to engage with customers and showcase its cultural influences.

Kristien Surya Jewelry sets itself apart with its focus on cultural inspiration, sustainability, and social impact. Leveraging digital platforms like Instagram and Facebook, the brand aims to foster a vibrant online community. Special promotions, such as Blind Box Gifts for early followers, enhance its engagement strategy.

Design Philosophy and Production

Each collection draws inspiration from specific cultural elements: Western philosophical traditions, Indian spirituality, Chinese harmony concepts, and Islamic artistic patterns. The manufacturing process combines traditional craftsmanship with modern production techniques to maintain quality while achieving competitive pricing.

The Hamsa hands collection features double gemstone settings—an innovation within its price category. Production standards match luxury specifications: all pieces undergo multiple quality control checks and come with authentication certificates.

Future Developments

Kristien Surya plans to introduce new collections quarterly while maintaining its core design philosophy. The company’s near-term objectives include expanding its online presence and developing additional customization options for customers.

The brand recently began developing partnerships with retail locations in major U.S. cities, though specific details remain private. Current data suggests strong market potential for culturally-inspired fine jewelry at accessible price points, particularly among millennial and Gen Z consumers who prioritize meaning and value in their purchases.

Michelle has been a part of the journey ever since Bigtime Daily started. As a strong learner and passionate writer, she contributes her editing skills for the news agency. She also jots down intellectual pieces from categories such as science and health.

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Lifestyle

How to Get the Tools You Need to Live a Happy Healthy Life

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Living a happy healthy life isn’t as easy as many will have you believe. Social media is often filled with quick fixes, expensive supplements, and highlight reels to convince you that all it takes is [enter product or service for sale here]. The reality is that you need tools for that life — like a nutritious diet, sufficient sleep, stress management, and positive social connections. And many people don’t have the slightest idea how to get those tools. Here are the critical steps: 

Know What You Need

First, because both happiness and health are specific to the individual, the most important ability you need is self-awareness. If you can’t see yourself clearly, it will be almost impossible to improve yourself. So, take a good hard look at yourself and factor in your strengths and weaknesses. Ask yourself what you’re capable of and what you need to get there. 

For example, some people may be in good physical shape and simply need to hire a personal trainer to help take their fitness to the next level. Others need a full panel of tests at a local clinic to figure out what health issues they may need to address. In cases of abuse or addiction, you might need weekly therapy, or you may benefit from inpatient treatment for substance abuse. You’ll have to evaluate your specific situation and go from there. 

Ask for Help

If life is really bad and has been for some time, and you feel like you just can’t pull yourself out of a downward spiral, you most likely need to ask someone for help. Even in the case of an average life change, it could help to have an outside opinion in the form of a therapist, a friend, or a family member you trust. Many people struggle to ask for help, so this step may be especially challenging for you. 

Remind yourself that truly everyone needs help at some time in their lives, whether they realize it or not. It’s also helpful to remember that many people enjoy helping others and even sign up as volunteers or go into service jobs for that reason. If you have trouble asking someone you know for help, look into local resources like counseling or social services, which can be inexpensive or even free. Those spaces will be able to help you get the additional tools you need. 

Make Sure You Have a Safe Space to Live

Speaking of spaces, it’s hard to access the tools you need for a happy healthy life if you don’t have a safe space to live. Where are you supposed to sleep? Where can you store your nutritious food? These are real concerns for a lot of people, and if you’re one of them, you need to take it seriously. Look around you. Are you living in a safe environment that invites you to thrive and become your best self? If the answer is no, it’s time for a change. 

Obviously, it’s not typically easy to just pick up and leave your current residence, but, again, if you answered “no” to the question above, you’ll need to take the leap. If you can afford it, get your own place, so you have more of a sense of control over your own life and choices. If not, reach out to your resources, like social services, and find out about safe, affordable housing. Also, if you have a friend or family member you trust, you may be able to stay with them. 

Find Rewarding Work

Another crucial step toward accessing the essential tools for a good life is finding work you enjoy. It’s not enough to make money; plenty of people are miserable at high-paying jobs. Your goal should be to find the intersection between what you’re good at (what skills you have) and what you love. Then, work with your resources to figure out what kind of work you can do that will pay you a living wage or more. 

When you find rewarding work, you can look forward to showing up to do your job every day. Most people spend more time at work each week than they do doing anything else, except maybe sleeping. It’s important you feel good about your work. Then, you won’t end up numbing your misery with drugs, alcohol, food, or too much screen time. Instead, you’ll be more encouraged to eat well, get enough sleep, and exercise, so you can keep showing up. 

Engage in Community 

Finally, in addition to those resources you find and utilize, you’ll also want to find and engage in community. This may begin with a program like Alcoholics Anonymous or a support group for grief or eating habits, but it can evolve into book clubs, walking groups, and more. Try to give as much as you get in these community spaces, whether it’s at your local farmer’s market or at a soup kitchen. 

The more socially engaged you are, the better you feel, and the more likely you are to keep up your self-care. Community provides this feeling of giving back like few other avenues do because you are in an almost constant state of giving and receiving. When you want to be part of something, you can join a group or festival and socialize. At the same time, when you feel up to contributing, you can lend a hand and make a difference. Many times, you can do both at the same time. 

The tools you need for a happy healthy life are basic. You require good food, sleep, exercise, and people. But as basic as they are, many people need a lot of help to get to where they can access those tools. The most important part of this entire process, toward getting happy and healthy, is acknowledging that you are worthy of those tools and that life. From there, you can start doing the work to get them. 

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