Business
Know What Makes A Matboard Supplier for IKEA China Professional

IKEA is a Swedish furniture store. It is a multinational retailer of household goods. IKEA has branches in many countries around the world, selling flat-packed furniture, accessories, bathrooms and kitchen supplies as a pioneer in the sale of self-assembled furniture at reasonable prices and is currently the world’s largest furniture retailer.
Therefore, if other companies that want to cooperate with large-scale companies like IKEA must meet relatively high standards. As for matboards, what makes a matboard supplier for IKEA China professional?
As the biggest matboard manufacturer basement in China, DY Matboard has relatively good quality which can compare to US and Italian matboard. This stable quality requirement make us the unique matboard supplier to IKEA in China. The reasons why DY did it are as followed.
1. Supreme & environmentally-responsible raw materials
IKEA is always associated with improving people’s quality of life and adhering to the business tenet of “provide as many customers as possible, well-designed, well-functioning, low-cost household items”. While providing a wide variety of beautiful and practical household items that ordinary people can afford, IKEA strives to create a business model centered on customers and the interests of society, and is committed to environmental protection and social responsibility issues. The IKEA way of purchasing home furnishing products: IKEA’s policies on environmental protection and forest resources are very strict.
As a manufacturer that values environmental protection, DY uses acid-free paper and has passed FSC certificate successfully. The FSC is made up of representatives from environmental protection organizations, government forestry departments, local resident organizations, social forestry groups and timber product certification bodies from more than 70 countries. Its international center was originally located in the capital of Oaxaca, Mexico. FSC is a relatively mature and complete forest certification system.
DY insists on using acid-free paper. The PH of mat boards is 7.0 (neutral) or higher (alkaline) means they’re acid-free. Under normal conditions of use and storage, the life of acid-free paper can reach 200 years. Permanent paper can last for at least centuries without significant deterioration. The paper generally has a pH of 7.5 or higher and does not contain groundwood pulp, so it has high strength and high paper properties, and is suitable for people to use and store for a long time.The basis weight and color of the paper depend on the application. The paper is solid, strong and close to neutral. After special treatment (eliminating the organic acid present therein) from the plant fiber pulp, it is made on a paper machine.
2. World-class equipment & experienced technicians
DY also bring in the cutting machines from Italy (Valiani) and Netherland (Gunnar). For over several years, Valiani and Gunnar products have consistently reset the bar of excellence for precision cutting in the matboard and framing industries. DY has more than 20 Valiani and Gunnar cutting machines , Now we cut 150000 mat board sheets each day , have the largest production capacity in China.
The company has more than ten years of professional and technical personnel with strict production management team. The fully automatic computer cutting unit can perform pipeline management and control operations, and can produce 45 degree opening (forward and reverse bevel effect), single layer, double-layer, porous, and shaped mat boards can also be customized according to customer requirements.
3. Diverse applications
The mat boards can be used as delicate picture frames and decoration with diverse cuttings. DY offers uncut, precut and custom mat board at wholesale prices. A matboard manufacturer that often innovate and develop new products to meet the changing needs of the customers and looking for ways to elevate the industry, products and processes.
For example, black mat board features: fine paper, smooth surface and is robust. Applicable to clothing bags, gift boxes, clothing tags, shoe boxes and other packaging.
The New York brand Lafayette 148 clothing tote bag is made of black mat board, the paper bag is covered with embossing, which increases the three-dimensional and artistic atmosphere of the paper bag. The logo is white gold, with fine workmanship. The black bag is in line with the simple atmosphere of Europe and America.
Black cardboard is not suitable for color printing because it is black on both sides, usually using hot stamping. This Saatchi box body is only made of hot stamping in the LOGO. It is very simple, but it is also matched with black. It is very conspicuous. The carton is covered and embossed to give the entire carton a more fashionable feel.
The black color of black cardboard is a very solemn color, but it can make other colors stand out. We can often see the combination of black and bright colors, black cardboard is used in the packaging of business gift boxes because of its elegant color. DY offers mat boards with different colors and textures.
To be a professional mat board supplier off IKEA, the company must adhere to high standard and continues to develop itself. DY aims high and is ready to provide high-quality mat boards.
Business
Spynn’s PR Playbook for Startups Turning Funding into Market Leadership

Byline: Jennyfer Ann Valencia
The recent funding boom in India, where startups raised over $428 million between March 10 and March 15, 2025, reinforces the critical role of public relations (PR) in securing investor confidence and enhancing visibility. As competition intensifies, effective PR strategies help startups differentiate themselves and build a strong market presence.
Spynn, a PR agency for startups specializing in securing top-tier media coverage, enables startups to craft compelling narratives that attract investors and maintain a positive brand image.
The Role of PR in Startup Funding
A recent survey conducted by Spynn found that startups with a strong PR strategy are significantly more likely to secure funding rounds than those without. According to the research, nearly 70% of investors say media visibility and brand credibility helped their decision-making process. This highlights PR’s direct impact on a startup’s ability to attract investment.
PR helps startups articulate their value to investors by securing media coverage and highlighting their growth potential. High-profile placements lend credibility and set up startups’ potential, making them more attractive to investors. For instance, a well-publicized success story from a startup like Zolve, one of the top funding recipients, can drive further investor interest and strengthen its brand.
India’s funding surge spans sectors including Batterytech, Edtech, Gaming, Apparel, Aerospace, Manufacturing, Fintech, Energy, and Travel. While this presents opportunities, it also brings scrutiny. Startups must manage their reputations effectively, ensuring consistency in their messaging across media platforms. As a PR agency for startups, Spynn’s expertise in reputation management helps businesses navigate these challenges by maintaining a cohesive brand identity and reinforcing investor trust.
Establishing Credibility Through Media Placements
Research from Spynn also revealed that startups that get featured on Forbes, Business Insider, and other top-tier publications experience a 50% increase in inbound investor inquiries within six months. This shows the value of securing strategic media placements to reinforce credibility and market positioning.
Strong media coverage bolsters a startup’s credibility, reinforcing its market positioning and investor confidence. Spynn ensures startups secure coverage in authoritative outlets, helping them establish themselves as thought leaders. Beyond initial publicity, Spynn focuses on building long-term relationships with media, ensuring sustained visibility and brand consistency.
Spynn’s CEO, Matteo Ferretti, emphasizes the role of storytelling, “Effective PR is about coverage and creating narratives that resonate with audiences. Startups must highlight their unique value and demonstrate how they solve real-world problems.”
PR for Growth and Global Expansion
Spynn’s data indicates that startups leveraging international PR strategies are twice as likely to successfully attract foreign investors and expand into new markets. Media coverage tailored for global audiences enhances cross-border recognition and facilitates partnerships, making PR an essential tool for growth beyond domestic markets.
As Indian startups scale, a strong PR strategy facilitates global recognition. Spynn’s international media reach helps startups gain traction in new markets and attract foreign investors. This is especially crucial for sectors like Fintech and Edtech, where global expansion is key to success.
A well-executed PR strategy strengthens a startup’s digital footprint, ensuring a consistent and engaging presence across platforms. Matteo Ferretti highlights the importance of balance, “A successful PR approach integrates both digital and traditional media to maximize impact and audience engagement.“
Ethical Considerations and Future Trends
Transparency and ethical storytelling are vital in PR. Startups must ensure authenticity in their messaging to build lasting trust. Spynn upholds ethical PR practices that align with principles of sustainability and integrity.
Indian startups must adapt to evolving PR trends, including AI-driven outreach, digital media dominance, and deeper media relationships. As competition grows, startups that take advantage of PR will have a better standing for long-term success.
Spynn’s PR strategies equip Indian startups with the tools to navigate funding surges, enhance credibility, and drive growth. By securing impactful media coverage and managing reputation effectively, startups can strengthen investor confidence and expand their market presence. As India’s startup ecosystem evolves, PR remains an indispensable asset for sustained success.
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