Lifestyle

Kishmel Eagar Offers Sure Fire Tips For Running A Social Media Marketing Agency

Published

5 years ago

May 29, 2020

Young digital marketing expert, Kishmel Eagar, shares tips on how to successfully run a digital marketing agency Instagram

Kishmel Eagar is the founder of Entry Points Creative Agency and a digital marketing expert that has been able to carve a niche for himself in the industry. Over the years, Kishmel, otherwise known as “Establishing,” has achieved amazing feats that only a few can boast of having in a relatively short while. From starting an agency to generating 5 figures in 8 months and working with more than 200 influencers and entrepreneurs across different industries, Kishmel has seemingly seen it all and done it all in the digital marketing sphere. He recently shared his wealth of experience in building and running a digital marketing agency, highlighting proven techniques that will help propel any agency to success.

Focusing on social media marketing, Kishmel takes digital marketing solutions providers by the hand, showing them ways of satisfying the needs of their clients without hurting the agency’s social media presence. Often times, owners of digital marketing agencies neglect their social media accounts while focusing on the projects of their clients. Unfortunately, this can be detrimental to the firm as potential clients tend to pick agencies with great presence on social media. Consequently, having an inactive or disengaged social media account might spell doom for any digital marketing agency. Kiskmel, therefore, aims to right the wrongs by providing three tips for running a successful agency Instagram.

The three tips as highlighted by Kishmel are as follows:

“Capture Behind-The-Scenes,”
“Position Yourself as a Resource,” and
“Make Your Own Social Media A Client”

Kishmel advised agency owners Instagram to let their audience and potential clients see the people behind the strategies and numbers. According to him, Instagram Stories will be a great tool of keeping up engagement while showing clients behind-the-scenes.

The founder of Entry Points Creative Agency also advised that agencies position themselves as an authority in social media marketing. Sharing a few “insider” tips about digital marketing will position the agency as an authority and the go-to expert for potential clients.

The third point on Kishmel’s list of tips for running a successful agency Instagram is treating the agency’s channel as a client. Dedicating a half-hour to go over content ideas as a team and planning it out will go a long way in improving the agency’s social media presence and making the agency more visible to clients.

Lifestyle

Crafting a Greener Glow: Alternative Therapies’ Sustainable Skincare Revolution

Published

1 week ago

December 25, 2024

Michelle Langton

Photo Credit: Alternative Therapies

Byline: Avery Lim

Photo Credit: Alternative Therapies

Sustainability is an ongoing theme in a world that finally answers the environment’s call to action. From toning down single-use plastics to making subtle yet powerful lifestyle changes, modern society means business when it comes to the green revolution.

The skincare industry, in particular, is pitching in by resorting to clean beauty. From Greece to the Netherlands, Amalia Pavlidou stumbled upon a revelation. As she browsed rows of natural products, the idea for Alternative Therapies began to take shape—a skincare line rooted in nature, yet forward-thinking in science.

The Evolution of a Conscious Skincare Movement

As consumers demand more transparency in their beauty routines, the natural and vegan skincare market is booming. Alternative Therapies finds itself at the heart of this eco-conscious shift.

“When we started, it was not just about creating products—it was about driving a movement that would help put the world on track toward healing,” says Amalia Pavlidou. “I wanted to prove that luxury and sustainability can coexist without canceling each other out.”

This philosophy shines through in every detail, from the company’s recyclable glass packaging to its commitment to avoiding harmful chemicals like parabens and sulfates. One of the flagship products, the vitamin C serum, is a true reflection of this concept, blending 2% natural Vitamin C, ferulic acid, and sea-buckthorn to deliver both radiant skin and a clean conscience.

Alternative Therapies, once a small player, has utilized this trend, entering the competitive U.S. market this year. “There is a deep-rooted connection between nature and self-care in Greek culture,” explains Pavlidou. “We are bringing that tradition to the global stage, blending it with progressive science.”

The Rise of Eco-Beauty

Amalia Pavlidou’s plan for progress in the industry—one where luxury does not compromise ethics—has attracted a growing community of supporters. As Alternative Therapies expands its presence in the U.S., it remains grounded in its mission to redefine beauty standards.

“When I started this, I was hoping to do more than simply build a business—I wanted to build a legacy,” reflects Pavlidou. “Apart from looking good, beauty should be about feeling good and doing good.”

Now the question is not whether the beauty industry will embrace sustainability—it is how quickly it can catch up with pioneers like Alternative Therapies taking the reins. With its commitment to changing the world with mild ingredients, the brand is crafting a greener glow, lighting the way for a more conscious industry. To that effect, it is evident that luxury and beauty can be synonymous.