Business

Kevin Kellogg, The Man With A Vision

Published

3 years ago

December 23, 2021

Nothing is unstoppable like a vision accompanied by a God-given determination to succeed, and Kevin Kellogg is consistently proving this point. At the age of 13, he already had a clear view of what his future should look like, and he put every ounce of his energy into reaching his goals. His first was to pay for his own car by the time he was 16, and he immediately set out to make that a reality. From mowing lawns and pulling weeds to painting houses, Kevin did every odd job he could get his hands on, living by a lesson that his father had taught him: “If you’re going to do something, do it right. Always look at your work when you’re done and make sure you didn’t miss anything. Your work has your name on it.”

With this in mind, Kevin plunged into early entrepreneurship. His exceptional work soon drew the attention of a local rental owner known as “Mr. Music”. Although Mr. Music was simply looking for Kevin to mow his lawn, it didn’t take long before Kevin was doing all sorts of maintenance on Mr. Music’s rentals. Through this time, a firm bond formed between the two of them, and Mr. Music soon became a huge part of Kevin’s life. The gentleman not only taught Kevin how to drive, but also how to properly care for his properties.

Thanks to odd jobs, a large amount of them for Mr. Music, Kevin was able to buy and restore his first car by the time he was 16, just like he had planned. Although he experienced satisfaction from a completed mission, he immediately began work on a new goal. Kevin wanted financial freedom. If he needed something, he didn’t want money to be an issue. Knowing already that it would be a long road, he started working at the local Publix supermarket while he was still in school, and, after graduation, turned this opportunity into a full time commitment. But it wasn’t enough that he was working for wages, Kevin knew he wanted to do more. He was an exemplary worker, and became a natural candidate for management positions. By the time he was 21, he was working as 2^nd Assistant Manager, and, not long after, was promoted to Assistant Manager. Still, Kevin continued to push forward, aspiring to take on full store management. He strived to learn every aspect of the business in every department. In a short time, Kevin received the promotion he had worked for, and became the youngest store manager in the district. As always, Kevin put his heart into his new position. Refusing to be anything but the best, he consistently enrolled in professional and personal development courses. His achievements quickly began to stack up, and, by the time he retired from store management after 27 years of service, he had opened and organized two new stores for Publix, and was featured in multiple publications discussing the difference he had made in those around him. From coaching and mentoring store associates to serving on the boards of charities, Kevin truly made a difference.

Although he was overseeing approximately $17 million in annual sales and 150 support staff, Kevin knew he wasn’t done. His time working for Mr. Music had put a fire into him for real estate, and he hadn’t abandoned the thought of one day working in the field. When he retired from store management, it wasn’t to relax, it was to pursue his long term plan of a real estate career.

During the next two years, though, troubles arose for Kevin Kellogg. Just as he was looking to begin this new chapter in his life, the stock market crashed, and, along with it, the housing market. In spite of these events, Kevin didn’t focus on how hard it could be to start in a bad market, he focused on his vision. He knew that when things are at the bottom, there’s only one direction they can go: up. So he began climbing. Along with beginning his education, he took on a full time job at Merit Electronics, where he put his management skills to use once again. While spending his days at the store and taking real estate courses, he also began working as a real estate sales associate during weekends and evenings. During his first, very busy year, Kevin managed to help Merit Electronics achieve ISO 9001:2008 compliance, as well as successfully close five real estate transactions.

Part of Kevin’s plan was to work at several different real estate organizations so he could learn varying approaches to the real estate business. During the next few years, along with his continued full time position at Merit Electronics, Kevin worked in multiple different real estate offices, and closed 4 to 5 transactions per year. It was at this time that a local broker approached Kevin with a job offer, and he gratefully accepted.

Kevin, as always, excelled. He was given ten properties to manage, which he grew to thirty within the year. He consistently brought in clients and finalized transactions, but his vision wasn’t quite fulfilled yet. This point was driven home one day, when, after he had closed four real estate deals in a single month, the owner of his company said, “Good job, Kellogg, now go and get me some more.” Although it was meant to be encouraging, it solidified in Kevin that he couldn’t be happy working for someone else. He needed to start his own company.

In 2013, Kevin met Ramona, his future wife. Their first date consisted of sitting on a beach and discussing their values and visions, and they immediately began to formulate a plan for starting their own realty company. Ramona said, “Tell you what, you do the deals, and I’ll do the paperwork.”

Ten months later they were married, and had begun work on Logical Choice Realty Group. Kevin was constantly educating himself and taking classes while also working tirelessly to build their new company. He began to enroll other business members to manage investments and rental properties as well as real estate sales, and, in 2016, quit working for other offices. He was finally set to focus on his own dream. During their first full year of business – 2017 – LCRG closed 17 real estate transactions and was managing over 100 investment properties, and they are currently still growing. Even now, as a successful business owner and an author of a bestselling book, Kevin truly believes that the best is yet to come, and he won’t stop working until he’s achieved exactly what he sees as the best in both professional and personal life. This, no doubt, is obvious to his clients, who receive only the best in customer service, and, just as importantly, investment and real estate options that are devised exactly the same way Kevin lived his whole life: with a will to make a difference in the lives around him, a definite vision, and a plan to make success happen.

Logical Choice Realty Group has a passion for their community, and loves serving and giving back. They are heavily involved in charity groups and humanitarian efforts, and believe in investing in children, who are the future.

To learn more about the accomplishments of this exceptional man and his company, visit: https://kevinlkellogg.com

For more information on Logical Choice Realty Group, visit the company website:

https://logicalchoicerealtygroup.com/

Business

Transform Your Expertise into a Profitable Online Coaching Business with Jon Penberthy

Published

3 weeks ago

November 3, 2024

Matthew Wiles

Transforming your expertise into a successful coaching business requires a strategic approach to monetizing your knowledge, with a strong emphasis on client satisfaction and adaptability to their evolving needs. By prioritizing these factors, you can build a coaching practice that flourishes, provides long-term value to your clients, and supports sustained growth for your business.

The potential for this growth is underscored by the global online coaching market, which was valued at $3.2 billion in 2022 and is projected to reach $11.7 billion by 2032, reflecting a compound annual growth rate (CAGR) of 14% from 2023 to 2032.

Jon Penberthy, founder of AdClients and a leader in online coaching, highlights the significance of the knowledge economy in today’s marketplace. He notes, “The knowledge economy is now worth over half a trillion dollars a year. That means every year, people like you and me are paying others—not for physical products, but for the exchange of knowledge.” This shift presents a compelling opportunity for those willing to leverage their expertise in this evolving market.

Penberthy’s philosophy emphasizes the power of positive thinking and challenges traditional views on credentialism and rigid professional roles. He asserts, “Nowadays you only need to be one step ahead of someone else for them to be willing to hand back some money to learn from you.” His success as a how-to coach exemplifies this approach, showing that with the right mindset, anyone can turn their knowledge into a flourishing business.

Essential Steps to Starting Your Online Business

At the heart of any business plan is the decision about what type of product you will provide in the online marketplace. Jon Penberthy explores various possibilities, from relationship counseling to pet care, ultimately settling on a widely sought-after internet offering: personal health and fitness.

“Let’s say you do not have a personal trainer certificate, but you have figured out a specific nutrition and exercise regime that works,” he states. “There are people out there who want to look how you look and are willing to pay you for your knowledge … the opportunities are endless – you just have to ask yourself what you know that is a little bit more than those around you. That’s the starting point for your own training program.”

The next step involves packaging your training for an online audience, and Penberthy recommends creating a series of recorded videos as an effective approach. This leads to the question of how much to cover in the initial video and the order of presentation.

He suggests finding friends and family who are interested in your topic and willing to learn more. By selecting a few volunteers and teaching them over several weeks for free, while taking diligent notes on what works and what doesn’t, the teaching process will gradually reveal itself.

Build a Sales Funnel

Regardless of how your business attracts customers, potential buyers often follow a similar path, asking common questions and taking comparable steps when deciding whether to make a purchase. A sales funnel is an effective way to visualize this journey, offering valuable insights into the customer experience. It helps you see the sales process through their perspective while also serving as a practical training tool for your sales team.

Penberthy highlights the importance of this approach, “A sales funnel helps transition potential customers from being strangers to ready-to-buy clients,” he explains. By breaking the process into a series of steps, the sales funnel gradually informs and engages potential customers, guiding them toward a purchase decision without overwhelming them with information.

Attracting Attention—The ‘Eyeball’ Factor

Once you’ve understood the initial steps for setting up your online coaching or course, the next challenge is attracting people to your funnel, often referred to as the “eyeball” factor. “Bringing traffic to your site involves content creation and deciding between organic (unpaid) traffic through various social media channels or, if your budget allows, paid traffic,” Penberthy explains.

Penberthy explains that with organic traffic, individuals will be active on social media, creating content designed to build an audience interested in their topic. He adds that if one can invest some funds, paid advertising—especially on YouTube—can be an excellent starting point, as it delivers instant traffic compared to the uncertain outcomes of organic posts.

Once the advertising strategy is established, the next step is to continually refine and enhance the course, making it more concise, message-rich, and easier for potential customers to understand what is being offered.

He emphasizes that this process isn’t just about feeling good about one’s work; it’s about boosting conversions. The more effective the campaign, the more referrals satisfied customers will provide when recommending the program. A stronger program also allows for higher pricing for the services offered.

After refining your online advertising strategies and advancing your course or coaching development, the next step is to scale up. Penberthy suggests that this may initially involve what he refers to as “the pop-up offer” or one-on-one coaching, enabling you to start selling your course in 48 hours or less.

He notes that this phase requires a significant investment of time but is crucial for growing your business with clients who will not only pay for your expertise but also recommend your courses to a broader audience. However, he emphasizes the need to leverage your time effectively, as there are only so many hours in a day.

The key to success in online courses lies in combining “low-ticket” (mass appeal) content with “high-ticket” one-on-one training. “I take the stand-alone low-ticket coaching and wrap it around the one-on-ones to create the concept of “high-ticket” group coaching, which is a limited-subscriber webinar-based training pitched at high-end clients who are willing to pay a premium to overcome their seeming lack of success in the online marketplace,” Penberthy says.

By implementing this strategy, he adds, you can not only maximize your time in the business space and free up energy for friends and family but also potentially increase your monthly income to four or five figures, ultimately leading to an annual income of six to seven figures.

Jon Penberthy’s insights provide a clear roadmap, emphasizing the importance of understanding your audience, leveraging effective marketing strategies, and continually refining your offerings. By combining low-ticket and high-ticket training approaches, you can maximize your reach while delivering exceptional value to your clients.

As you embark on this path, remember that your knowledge and passion can not only lead to financial success but also empower others to achieve their goals. Embrace the opportunities ahead, and watch as you build a thriving coaching business that makes a lasting impact.