World

Kawhi Leonard sues Nike for stealing Control of his Original Logo Design

Published

6 years ago

June 6, 2019

Kawhi Leonard has sued Nike for the attempt of the apparel company to gain control over his “Klaw” logo. The US basketball player claimed in a lawsuit that the “Klaw” logo that he provided to Nike was completely designed by him out of his imagination. Because of Nike’s control of “Klaw” logo, Kawhi ended an endorsement contract with Nike. He said that Nike didn’t play any role in making the logo but the company tried to gain the ownership of the logo behind his back. Further, he said the company moved to the United States Copyright Office to claim “authorship” and “rights and permissions” of the logo.

The lawsuit filed by Kawhi Leonard stated that he himself designed the logo and then entered the contract with Nike for its marketing. It further claims that there was no participation of Nike in it and Kawhi Leonard prepared his personal logo by keeping in mind his own image. It is clearly mentioned in the lawsuit that before entering into the contract with Kawhi, the apparel company Nike completely agreed to the conditions of Kawhi’s ownership of the “Klaw” logo. However, after Kawhi left Nike in order to sign with New Balance in the month of November, Nike quietly registered the logo in its name in 2017. And when Kawhi noticed this at the end of 2018, he decided to act against Nike. Nike executive, John Matterazzo, has been claiming the ownership of the logo and asserting that it should only be used for Nike merchandise.

Branding with the help of a logo design is one of the great ways to gain popularity for any entity. Many logo design services exist in the world which simply helps companies to market their products. Los Angeles logo design is one such unit which is highly reputed for its marketing and branding services. In the case of “Klaw” logo, Nike is trying to give a stiff competition to its competitor with the use of the popular logo of one of the emerging American Professional athletes. It will be an interesting thing to watch the decision of the court on this subject.

World

Turkish Textile Giant Sun Textile Solution Proposal for Drought

Published

2 months ago

February 4, 2025

Jenny Jackson

While the World Health Organization (WHO) and the United Nations (UN) are seeking solutions to combat drought through various projects, Ekoten Textile, a subsidiary of Turkey’s textile giant Sun Textile, has developed a groundbreaking project in collaboration with a technology startup to minimize the intensive water consumption in the textile industry. This pioneering project, the first of its kind globally, will enable the recycling and reuse of up to 90% of the water used in textile production.

Drought is one of the most pressing issues facing the world today. According to WHO data, 40% of the global population is struggling with water scarcity. By 2030, up to 700 million people could be forced to migrate due to drought. The unconscious use of water in global production processes plays a significant role in the rapid depletion of clean water resources.

The textile industry is one of the sectors with the highest water consumption. In Turkey, while the food industry consumes 22% of the water used for industrial purposes, the textile sector follows closely with 18%. For instance, producing an average of 40 tons of products daily requires 2,500 tons of water, equivalent to the daily water consumption of approximately 10,000 people.

CLEAN WATER RESOURCES FOR HUNDREDS OF THOUSANDS OF PEOPLE EVERY DAY!

In textile production, where clean water resources are heavily consumed, the innovative success of the Turkish company stands out as a global best practice. This initiative will shape the future of the industry. The wastewater recycling project, developed through intensive R&D efforts, will ensure that over 90% of the required water is sourced from recycled supplies.

The reuse of wastewater in production will transform the fate of countries operating in the textile sector. By preventing the use of clean water resources for textile production, this project will free up clean water sources that can meet the daily needs of hundreds of thousands of people.

R&D ACTIVITIES IN 38 COUNTRIES WITH 380 PARTNERS!

Sun Textile places great emphasis on R&D activities, conducting research and development efforts with 380 partners across 38 countries. Sun Textile and its subsidiary Ekoten Textile export nearly 90% of their production, solidifying their identity as a leading exporter. The company ships products to numerous destinations worldwide, including European countries, the UK, and the US. Sun Textile, the leading ready-to-wear exporter in the Aegean Region, achieved a consolidated turnover of 250 million euros in the third quarter of 2024, continuing its active growth trajectory.

OFFERING CUSTOM DESIGNS TO CUSTOMERS

Sun Textile provides its own designed collections to leading brands in Europe and the UK. Ekoten Textile, its subsidiary, is among the most respected knitted fabric manufacturers in Turkey and Europe.

With a dedicated sales team for each major customer group and five design offices in three different countries, Sun Textile creates designs tailored to its customers’ needs. Its largest clients include the Inditex Group, H&M, Jimmy Key, Tesco, Kiabi, Marks & Spencer, and Next.

Sun Textile also extends its sustainability approach to social responsibility, notably for its high ratio of female employees. The company, which went public in 2022, is also listed in dividend indexes.