Business

Jose Arias, The New York Based Social Media Influencer Wants Other Entrepreneurs To Know The Ways They Can Reach More People On Instagram

Published

5 years ago

July 6, 2020

Instagram is a very lucrative medium; one must know how to make full use of the same, says Arias.

If you can calculate it, you would know that Instagram already has about a Billion active users monthly, imagine if social media marketers and influencers started leveraging this medium for marketing to the maximum, what numbers it would reach in revenue for their clients. Making this medium a source of high income is a youngster from New York, Jose Arias, who at a very early age had realised how this medium could turn into gold for him if he used it the correct way and that’s what he did. Today, he is not just a knowledgeable social media marketer and influencer, but also a creator whose meme pages are taking Instagram by storm. You can check his pages @dawg, @investment.

He lists out the ways through which other entrepreneurs can reach more people on Instagram.

Use hashtags: For categorizing your content, nothing is better than using hashtags, says Arias. It acts as a label to your content in the online world. This way, people can find the content easier and follow hashtags to know more information on the same even later. Use top and trending hashtags in your niche and help reach more people to your clients through your effective use of hashtags.

Make effective use of stories: Stories on Instagram takes the topmost place on the main page of an account, and this makes the followers see the content they may otherwise not see on an influencer’s newsfeed, says Arias. Post a lot of content on stories including pictures, videos, captions, etc. to add value to your stories.

User-generated content: These are posts that are created by an influencer’s followers, who are directly related to their social media accounts, brands or products. When these posts are pasted by influencers in their account, there are more chances that these get shared. These posts are relatable to the target audience of the influencers, which may lead to encouraging others to share the posts, points out Arias.

Post engaging content: Arias says that when users engage with a particular post, the Instagram algorithm would show them your next posts. Hence, it is essential to create content that highly engages users like keeping a contest on Instagram where they need to like, share and comment to be a part of it.

Focus on the timings of the posts: An influencer must make their Instagram page a business account to see what time of the day and what days; they get the highest number of engagement on their posts through the analytics page. Accordingly post new contents based on the most preferable post timings that would reach people better.

Jose Arias owns a media company that manages OnlyFans models, meme pages, influencers and international models. Arias, who is now 25 years of age, studied from Allen high school and since a very early age, was influenced by the online world. Hence, at 16, he started with social advertising and later became a pro as a social media influencer, marketer and creator on Instagram. Jose Arias publishes interesting posts live videos that’ll help users to grow and establish their personal and business presence on social media via his Instagram Account @papii www.instagram.com/papii

The renowned Indian Entrepreneur, Educationist and Businessman, Romy Johnson took Jose Arias’s interview, who is a social media creator, marketer and influencer. Romy is the proud founder, owner and CEO of companies like Xaare, Fames Media, British India Academy and Cool Gurus. He is currently based in Canada. Follow to know more about him – Facebook and Instagram – @RomyJohnsonOfficial.

Business

Spynn’s PR Playbook for Startups Turning Funding into Market Leadership

Published

3 weeks ago

March 27, 2025

Matthew Wiles

Byline: Jennyfer Ann Valencia

The recent funding boom in India, where startups raised over $428 million between March 10 and March 15, 2025, reinforces the critical role of public relations (PR) in securing investor confidence and enhancing visibility. As competition intensifies, effective PR strategies help startups differentiate themselves and build a strong market presence.

Spynn, a PR agency for startups specializing in securing top-tier media coverage, enables startups to craft compelling narratives that attract investors and maintain a positive brand image.

The Role of PR in Startup Funding

A recent survey conducted by Spynn found that startups with a strong PR strategy are significantly more likely to secure funding rounds than those without. According to the research, nearly 70% of investors say media visibility and brand credibility helped their decision-making process. This highlights PR’s direct impact on a startup’s ability to attract investment.

PR helps startups articulate their value to investors by securing media coverage and highlighting their growth potential. High-profile placements lend credibility and set up startups’ potential, making them more attractive to investors. For instance, a well-publicized success story from a startup like Zolve, one of the top funding recipients, can drive further investor interest and strengthen its brand.

India’s funding surge spans sectors including Batterytech, Edtech, Gaming, Apparel, Aerospace, Manufacturing, Fintech, Energy, and Travel. While this presents opportunities, it also brings scrutiny. Startups must manage their reputations effectively, ensuring consistency in their messaging across media platforms. As a PR agency for startups, Spynn’s expertise in reputation management helps businesses navigate these challenges by maintaining a cohesive brand identity and reinforcing investor trust.

Establishing Credibility Through Media Placements

Research from Spynn also revealed that startups that get featured on Forbes, Business Insider, and other top-tier publications experience a 50% increase in inbound investor inquiries within six months. This shows the value of securing strategic media placements to reinforce credibility and market positioning.

Strong media coverage bolsters a startup’s credibility, reinforcing its market positioning and investor confidence. Spynn ensures startups secure coverage in authoritative outlets, helping them establish themselves as thought leaders. Beyond initial publicity, Spynn focuses on building long-term relationships with media, ensuring sustained visibility and brand consistency.

Spynn’s CEO, Matteo Ferretti, emphasizes the role of storytelling, “Effective PR is about coverage and creating narratives that resonate with audiences. Startups must highlight their unique value and demonstrate how they solve real-world problems.”

PR for Growth and Global Expansion

Spynn’s data indicates that startups leveraging international PR strategies are twice as likely to successfully attract foreign investors and expand into new markets. Media coverage tailored for global audiences enhances cross-border recognition and facilitates partnerships, making PR an essential tool for growth beyond domestic markets.

As Indian startups scale, a strong PR strategy facilitates global recognition. Spynn’s international media reach helps startups gain traction in new markets and attract foreign investors. This is especially crucial for sectors like Fintech and Edtech, where global expansion is key to success.

A well-executed PR strategy strengthens a startup’s digital footprint, ensuring a consistent and engaging presence across platforms. Matteo Ferretti highlights the importance of balance, “A successful PR approach integrates both digital and traditional media to maximize impact and audience engagement.“

Ethical Considerations and Future Trends

Transparency and ethical storytelling are vital in PR. Startups must ensure authenticity in their messaging to build lasting trust. Spynn upholds ethical PR practices that align with principles of sustainability and integrity.

Indian startups must adapt to evolving PR trends, including AI-driven outreach, digital media dominance, and deeper media relationships. As competition grows, startups that take advantage of PR will have a better standing for long-term success.

Spynn’s PR strategies equip Indian startups with the tools to navigate funding surges, enhance credibility, and drive growth. By securing impactful media coverage and managing reputation effectively, startups can strengthen investor confidence and expand their market presence. As India’s startup ecosystem evolves, PR remains an indispensable asset for sustained success.