Business

Jordan Lintz Bets on Relentless Work Ethic

Published

5 years ago

October 4, 2020

What does it take to succeed? Having a winning idea is not enough. It needs to be followed up with decisive action. Jordan Lintz, the co-founder of HighKey Holdings Inc., knows what perseverance means. He has helped scale three companies to extremely profitable ventures, and he’s got big plans for the future.

Jordan is the marketing mind behind HighKey Agency Inc., HighKey Technology Inc., and most recently HighKey Clout Inc. He constantly follows the trends in social media and advertisement in order to offer premium services to his clients. Jordan bets on a strong work ethic any day.

“For as long as I remember, I’ve been working between 60 and 75 hours a week. It’s not annoying or unpleasant, though, because I truly love my job. If I have free time, I convert that into work time. It makes me very fulfilled,” he shares.

Jordan’s relentless work ethic has resulted in him accessing some A-list celebrity names. He has collaborated with comedian Kevin Hart. actress Bella Thorne, musician Rick Ross, and the legendary Snoop Dogg to create celebrity giveaways. Working with anyone with a high net worth always requires a large degree of dedication. “They want to know that you’re as serious about business as they are. Your work ethic is something that you ultimately bond over,” says Lintz.

Jordan’s hard work is evidently paying off. HighKey Clout Inc., which was founded only a year ago, has already netted $10 million in profit. Jordan and the HighKey team have big plans for the company and are excited to push the limits, redefining the industry of social media and celebrity giveaways.

If he could give one piece of advice to newbie entrepreneurs, Jordan would tell them to worry about money last. “First, you need to set some goals for yourself, and then you need to pour all of your hard work into achieving those goals,” he shares, adding, “If all you think about is money, you won’t make it, or at least it will take you a long time.”

Jordan knows what it’s like to work for free. In those first few years running HighKey Tech, he and his brother-partner didn’t receive a single penny… “The goal wasn’t to be an employee, including an employee of myself. I wanted to be an owner, so I acted like one,” Jordan recalls.

He has built a team that directly reflects his values. “Every one of the 50 people on the HighKey team is a self-starter, motivated, and pushing the envelope. None of these people are traditional employees, and this is why we get along,” he says.

When asked whether he plans to retire, Jordan gives a firm, “No.” He sees no point in retiring if he enjoys what he does and has enough energy to put into it. Jordan wants to become even better at being a brand expert. That is his goal for the future. He admits that the aim he has set for himself is very high, and at times, makes him feel uncomfortable, but that is how he knows that the goal is worthwhile.

Jordan always stays impartial to the competition. “I’m on my own path and that’s all I care about,” he states firmly. He doesn’t allow peripheral things to distract him from the ultimate goal. Jordan’s work ethic keeps him going when things get difficult. He simply puts his head down and marches forward. “I always have a big-picture mentality, every day,” he explains, which makes the hardship a lot easier to withstand.

Don’t miss Jordan’s updates; follow him on Instagram.

Business

Spynn’s PR Playbook for Startups Turning Funding into Market Leadership

Published

3 weeks ago

March 27, 2025

Matthew Wiles

Byline: Jennyfer Ann Valencia

The recent funding boom in India, where startups raised over $428 million between March 10 and March 15, 2025, reinforces the critical role of public relations (PR) in securing investor confidence and enhancing visibility. As competition intensifies, effective PR strategies help startups differentiate themselves and build a strong market presence.

Spynn, a PR agency for startups specializing in securing top-tier media coverage, enables startups to craft compelling narratives that attract investors and maintain a positive brand image.

The Role of PR in Startup Funding

A recent survey conducted by Spynn found that startups with a strong PR strategy are significantly more likely to secure funding rounds than those without. According to the research, nearly 70% of investors say media visibility and brand credibility helped their decision-making process. This highlights PR’s direct impact on a startup’s ability to attract investment.

PR helps startups articulate their value to investors by securing media coverage and highlighting their growth potential. High-profile placements lend credibility and set up startups’ potential, making them more attractive to investors. For instance, a well-publicized success story from a startup like Zolve, one of the top funding recipients, can drive further investor interest and strengthen its brand.

India’s funding surge spans sectors including Batterytech, Edtech, Gaming, Apparel, Aerospace, Manufacturing, Fintech, Energy, and Travel. While this presents opportunities, it also brings scrutiny. Startups must manage their reputations effectively, ensuring consistency in their messaging across media platforms. As a PR agency for startups, Spynn’s expertise in reputation management helps businesses navigate these challenges by maintaining a cohesive brand identity and reinforcing investor trust.

Establishing Credibility Through Media Placements

Research from Spynn also revealed that startups that get featured on Forbes, Business Insider, and other top-tier publications experience a 50% increase in inbound investor inquiries within six months. This shows the value of securing strategic media placements to reinforce credibility and market positioning.

Strong media coverage bolsters a startup’s credibility, reinforcing its market positioning and investor confidence. Spynn ensures startups secure coverage in authoritative outlets, helping them establish themselves as thought leaders. Beyond initial publicity, Spynn focuses on building long-term relationships with media, ensuring sustained visibility and brand consistency.

Spynn’s CEO, Matteo Ferretti, emphasizes the role of storytelling, “Effective PR is about coverage and creating narratives that resonate with audiences. Startups must highlight their unique value and demonstrate how they solve real-world problems.”

PR for Growth and Global Expansion

Spynn’s data indicates that startups leveraging international PR strategies are twice as likely to successfully attract foreign investors and expand into new markets. Media coverage tailored for global audiences enhances cross-border recognition and facilitates partnerships, making PR an essential tool for growth beyond domestic markets.

As Indian startups scale, a strong PR strategy facilitates global recognition. Spynn’s international media reach helps startups gain traction in new markets and attract foreign investors. This is especially crucial for sectors like Fintech and Edtech, where global expansion is key to success.

A well-executed PR strategy strengthens a startup’s digital footprint, ensuring a consistent and engaging presence across platforms. Matteo Ferretti highlights the importance of balance, “A successful PR approach integrates both digital and traditional media to maximize impact and audience engagement.“

Ethical Considerations and Future Trends

Transparency and ethical storytelling are vital in PR. Startups must ensure authenticity in their messaging to build lasting trust. Spynn upholds ethical PR practices that align with principles of sustainability and integrity.

Indian startups must adapt to evolving PR trends, including AI-driven outreach, digital media dominance, and deeper media relationships. As competition grows, startups that take advantage of PR will have a better standing for long-term success.

Spynn’s PR strategies equip Indian startups with the tools to navigate funding surges, enhance credibility, and drive growth. By securing impactful media coverage and managing reputation effectively, startups can strengthen investor confidence and expand their market presence. As India’s startup ecosystem evolves, PR remains an indispensable asset for sustained success.