Business

Jobs That May be Under Your Radar

Published

2 years ago

September 29, 2022

According to the U.S. Bureau of Labor, the average worker can expect to sit nearly 45% of the work day. On the surface, that doesn’t sound so bad. However, what isn’t considered is the effect that having a college degree has on that percentage.

Despite lengthy research, there simply isn’t much data on how much people tend to sit at work if they have a college degree versus not having one. However, looking at specific occupations does show data.

Jobs including accounting, business, and tech tend to lead to workers sitting anywhere from 70-80% of the time.

In fact, with an exception to a few areas where a degree is required, most of the post-college workforce appears to be in a position where they spend most of their day at a desk.

For some, this is not an issue. For many others, it can lead to increased stress, dissatisfaction at work, weight gain, and a repetition of tasks that get old after a few days. So why do people continue to work in these environments? Part of it may be our tendency to follow the crowd, and college programs often funnel their graduates to these kinds of jobs.

What if someone wants to break away from the norm? There are certainly options, and here are just three of them.

Coaching

Coaching a sport can be one of the most satisfying and productive jobs that exist. On top of the satisfaction of helping athletes improve their skills, depending on the coach, it can also serve as a workout and a way to stay active.

This option can be especially good in unique sports such as rowing, pole vault, or Irish dance. Many potential clients/athletes may not know about these opportunities, but once word gets out, there may be a lot of interest. Moving up in these specific fields is much easier than trying to go the route of a football or basketball coach. If a rowing team is looking for a coach, and you’ve got the experience, you may end up in a small candidate pool for a great job.

Run an Excursion

Everyone loves excursions while on vacation. It’s a market that’s growing every year, and with the right equipment and skills, it’s very possible to have success here. The best part is that almost no matter where you go, the market will be there.

In a tourist area like Orlando, Florida, so many people go that despite a lot of excursion options, opportunity is still there. On the flip side, in a small town in Kansas, the market may be small, but there won’t be any competition.

The key is to be unique. If close to a desert, a dune buggy adventure will catch a lot of people’s attention. If there are already a lot of those excursions available, have a romantic candlelight dinner under the stars. The possibilities are endless. If you decide that you want an excursion that will keep you up on your feet and active, that’s totally up to you.

Start a Business

Starting a company can be stressful and overwhelming, especially with zero experience. One key is to utilize resources and not pretend that you know how to do everything. Just as you wouldn’t have a plumber frame a house, a dentist perform brain surgery, or an engineer file your taxes, running everything for your business alone will likely not be successful.

Odds are, you may be able to do the business part, but utilizing resources for other areas can help make a business successful.

What does this have to do with not sitting all day? Similar to the excursion idea, starting your own business means choosing your hours, and the work style. You may decide that 7-10 AM is a great time to do all the paperwork and desk-related tasks, take a break from 10-11 AM, and then spend 11-4 PM doing active tasks related to the business. You can decide to work late at night and keep the mornings open.

With few exceptions, a self-business allows you to work when, where, and how you want.

Business

Spynn’s PR Playbook for Startups Turning Funding into Market Leadership

Published

2 days ago

March 27, 2025

Matthew Wiles

Byline: Jennyfer Ann Valencia

The recent funding boom in India, where startups raised over $428 million between March 10 and March 15, 2025, reinforces the critical role of public relations (PR) in securing investor confidence and enhancing visibility. As competition intensifies, effective PR strategies help startups differentiate themselves and build a strong market presence.

Spynn, a PR agency for startups specializing in securing top-tier media coverage, enables startups to craft compelling narratives that attract investors and maintain a positive brand image.

The Role of PR in Startup Funding

A recent survey conducted by Spynn found that startups with a strong PR strategy are significantly more likely to secure funding rounds than those without. According to the research, nearly 70% of investors say media visibility and brand credibility helped their decision-making process. This highlights PR’s direct impact on a startup’s ability to attract investment.

PR helps startups articulate their value to investors by securing media coverage and highlighting their growth potential. High-profile placements lend credibility and set up startups’ potential, making them more attractive to investors. For instance, a well-publicized success story from a startup like Zolve, one of the top funding recipients, can drive further investor interest and strengthen its brand.

India’s funding surge spans sectors including Batterytech, Edtech, Gaming, Apparel, Aerospace, Manufacturing, Fintech, Energy, and Travel. While this presents opportunities, it also brings scrutiny. Startups must manage their reputations effectively, ensuring consistency in their messaging across media platforms. As a PR agency for startups, Spynn’s expertise in reputation management helps businesses navigate these challenges by maintaining a cohesive brand identity and reinforcing investor trust.

Establishing Credibility Through Media Placements

Research from Spynn also revealed that startups that get featured on Forbes, Business Insider, and other top-tier publications experience a 50% increase in inbound investor inquiries within six months. This shows the value of securing strategic media placements to reinforce credibility and market positioning.

Strong media coverage bolsters a startup’s credibility, reinforcing its market positioning and investor confidence. Spynn ensures startups secure coverage in authoritative outlets, helping them establish themselves as thought leaders. Beyond initial publicity, Spynn focuses on building long-term relationships with media, ensuring sustained visibility and brand consistency.

Spynn’s CEO, Matteo Ferretti, emphasizes the role of storytelling, “Effective PR is about coverage and creating narratives that resonate with audiences. Startups must highlight their unique value and demonstrate how they solve real-world problems.”

PR for Growth and Global Expansion

Spynn’s data indicates that startups leveraging international PR strategies are twice as likely to successfully attract foreign investors and expand into new markets. Media coverage tailored for global audiences enhances cross-border recognition and facilitates partnerships, making PR an essential tool for growth beyond domestic markets.

As Indian startups scale, a strong PR strategy facilitates global recognition. Spynn’s international media reach helps startups gain traction in new markets and attract foreign investors. This is especially crucial for sectors like Fintech and Edtech, where global expansion is key to success.

A well-executed PR strategy strengthens a startup’s digital footprint, ensuring a consistent and engaging presence across platforms. Matteo Ferretti highlights the importance of balance, “A successful PR approach integrates both digital and traditional media to maximize impact and audience engagement.“

Ethical Considerations and Future Trends

Transparency and ethical storytelling are vital in PR. Startups must ensure authenticity in their messaging to build lasting trust. Spynn upholds ethical PR practices that align with principles of sustainability and integrity.

Indian startups must adapt to evolving PR trends, including AI-driven outreach, digital media dominance, and deeper media relationships. As competition grows, startups that take advantage of PR will have a better standing for long-term success.

Spynn’s PR strategies equip Indian startups with the tools to navigate funding surges, enhance credibility, and drive growth. By securing impactful media coverage and managing reputation effectively, startups can strengthen investor confidence and expand their market presence. As India’s startup ecosystem evolves, PR remains an indispensable asset for sustained success.