Business

Jennifer Lopez’s Investment Plans are Going to Pay her Well

Published

6 years ago

September 6, 2019

Investing has become the best way to turn hard-earned money into wealth. Many studies have found that men are more conscious about investing money as compared to women. But there are many high profile women denying these studies. One of them is Jennifer Lopez, a grammy -nominated pop star, known for her dazzling on-stage performance. She has banked $47 million of her $400 million net worth in 2018. Jennifer has invested the money she earned from her albums, licensing, acting credits and Las Vegas residency. This year she is also going to add a big amount in her total earnings.

Most of the modern women are now more inclined to play investment game safely, as earlier men were famous to make moves with the money by investing in the market while women were losing the game by keeping the money in the form of cash. A few weeks ago, the pop star has started funding to Acorns which is a fin-tech company and helping users to manage their savings by rounding up debit, credit and PayPal purchases to the current dollar value. There are many other celebrities which have already joined the Acorns and now Jennifer is also in the same list. She is looking very grown about her investment portfolio for a few years.

Earlier in 2017, Jennifer contributed $15 million Series B funding for a competitive gaming team called, NRG Esports. It was her excellent decision because esports industry is growing and is at earning potential. This industry is projected to cross billion-dollar revenue by the end of 2019. That means Jennifer has invested in a good company. Other celebrities including her fiancé Alex Rodriguez, NFL veterans Michael Strahan and Marshawn Lynch have already joined NRG Esports for a better return.

Apart from NRG Esports and Acorn, Jennifer has also invested in local and international fitness facilities. This year she has also put her money behind a yoga startup called Sarva which is a yoga startup in India and has 34 studios. Her fiancé Rodriguez has a chain of fitness centers and Jennifer is an investor in these centers. Her joining increased the popularity of the fitness centers and made famous many workouts such as Pilates and boxing.

Jennifer has an individual and shared investment with Rodriguez in the real estate market. They are also supporting Project Destined which is a non-profit organization for empowering kids. The organization also educates the kids about real estate and profiting them from their knowledge of the market. Jennifer is always looking for top industries to invest and she is looking eager to experience the world of investing. There are plenty of things which men and women both can learn from her, even if they do not hold a bank account.

Jennifer’s investments are spanning from real estate to fin-tech and she is making money by earning potential in multiple markets. She has joined NRG Esports after the esports industry has started gaining an impressive growth of almost 26.7% each year. According to Jennifer, she is choosing to invest money on different platforms like Sarva after seeing the physical and mental benefits of Yoga for herself. She has a similar viewpoint towards Project Destined.

Jennifer has proved that there is no difference between men and women investment scenarios. Now men are investing like women and women are investing like men. It is all about choosing the right option to make sense for generating more profit in the growing market. Financial position and personal preferences also take part when investing. Although every investment policy contains some market risk, but if someone fails to invest, then he or she could lose the opportunity that may turn money into wealth. Hence the investment is the right decision to take after understanding the market scenarios.

Business

Spynn’s PR Playbook for Startups Turning Funding into Market Leadership

Published

3 weeks ago

March 27, 2025

Matthew Wiles

Byline: Jennyfer Ann Valencia

The recent funding boom in India, where startups raised over $428 million between March 10 and March 15, 2025, reinforces the critical role of public relations (PR) in securing investor confidence and enhancing visibility. As competition intensifies, effective PR strategies help startups differentiate themselves and build a strong market presence.

Spynn, a PR agency for startups specializing in securing top-tier media coverage, enables startups to craft compelling narratives that attract investors and maintain a positive brand image.

The Role of PR in Startup Funding

A recent survey conducted by Spynn found that startups with a strong PR strategy are significantly more likely to secure funding rounds than those without. According to the research, nearly 70% of investors say media visibility and brand credibility helped their decision-making process. This highlights PR’s direct impact on a startup’s ability to attract investment.

PR helps startups articulate their value to investors by securing media coverage and highlighting their growth potential. High-profile placements lend credibility and set up startups’ potential, making them more attractive to investors. For instance, a well-publicized success story from a startup like Zolve, one of the top funding recipients, can drive further investor interest and strengthen its brand.

India’s funding surge spans sectors including Batterytech, Edtech, Gaming, Apparel, Aerospace, Manufacturing, Fintech, Energy, and Travel. While this presents opportunities, it also brings scrutiny. Startups must manage their reputations effectively, ensuring consistency in their messaging across media platforms. As a PR agency for startups, Spynn’s expertise in reputation management helps businesses navigate these challenges by maintaining a cohesive brand identity and reinforcing investor trust.

Establishing Credibility Through Media Placements

Research from Spynn also revealed that startups that get featured on Forbes, Business Insider, and other top-tier publications experience a 50% increase in inbound investor inquiries within six months. This shows the value of securing strategic media placements to reinforce credibility and market positioning.

Strong media coverage bolsters a startup’s credibility, reinforcing its market positioning and investor confidence. Spynn ensures startups secure coverage in authoritative outlets, helping them establish themselves as thought leaders. Beyond initial publicity, Spynn focuses on building long-term relationships with media, ensuring sustained visibility and brand consistency.

Spynn’s CEO, Matteo Ferretti, emphasizes the role of storytelling, “Effective PR is about coverage and creating narratives that resonate with audiences. Startups must highlight their unique value and demonstrate how they solve real-world problems.”

PR for Growth and Global Expansion

Spynn’s data indicates that startups leveraging international PR strategies are twice as likely to successfully attract foreign investors and expand into new markets. Media coverage tailored for global audiences enhances cross-border recognition and facilitates partnerships, making PR an essential tool for growth beyond domestic markets.

As Indian startups scale, a strong PR strategy facilitates global recognition. Spynn’s international media reach helps startups gain traction in new markets and attract foreign investors. This is especially crucial for sectors like Fintech and Edtech, where global expansion is key to success.

A well-executed PR strategy strengthens a startup’s digital footprint, ensuring a consistent and engaging presence across platforms. Matteo Ferretti highlights the importance of balance, “A successful PR approach integrates both digital and traditional media to maximize impact and audience engagement.“

Ethical Considerations and Future Trends

Transparency and ethical storytelling are vital in PR. Startups must ensure authenticity in their messaging to build lasting trust. Spynn upholds ethical PR practices that align with principles of sustainability and integrity.

Indian startups must adapt to evolving PR trends, including AI-driven outreach, digital media dominance, and deeper media relationships. As competition grows, startups that take advantage of PR will have a better standing for long-term success.

Spynn’s PR strategies equip Indian startups with the tools to navigate funding surges, enhance credibility, and drive growth. By securing impactful media coverage and managing reputation effectively, startups can strengthen investor confidence and expand their market presence. As India’s startup ecosystem evolves, PR remains an indispensable asset for sustained success.