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It’s Your Life, Why Are You Not In Charge Of It? The Inside Story of How Junior Anthony Went from Zero to 7 Figures.

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Many people share the desire to change their lives and work from home in the online world, but few ever get there on their own. Junior Anthony – business coach, entrepreneur, and digital marketer – knows from personal experience how to nurture that seed of desire that lurks within.

His online education platform LiveSotori has not only enabled him to grow wealthy and fulfilled, but it also facilitated hundreds of ordinary people to build successful online businesses and enjoy generating income while working from home.

Junior knows of what he speaks, having made his way from being homeless and living in a rented car to growing an in-demand digital marketing dream into a multi-million-dollar business.

From Poverty To Epiphany

Junior was raised by his grandparents in Brooklyn, New York, with his father in jail and an absent mom who later kidnapped him and took him abroad for five years. Then another shock arrived when his father was released from prison and entered his life. Family turmoil like this would be enough to shatter any child but for Junior Anthony, it was the beginning of a rags-to-riches journey that swings from poverty to epiphany, laptop lifestyle to seven-figure business success.

By the time he was 21-years-old, Junior was living as a squatter in an abandoned home in Queens, New York with friends. After floating between New York and Florida, he decided to get his TLC license and rented a car from Uber while writing music, performing, and doing shows. One day his rented car’s windshield was trashed to the tune of $2,000. Deeply in debt, he worked driving only at night hoping that the damaged windshield would not be noticed.

“I had to make money to pay my debts and I tried everything you could do on a phone since I didn’t have a laptop. I had nothing. I tried bitcoin and downloaded apps and other gimmicks. Nothing worked,” he said.

As sleep begets sleep, disaster begets the same and Junior fell off his skateboard and broke his ankle making driving impossible. He waited three days to visit the hospital.

“I couldn’t drive and a dude I knew offered me $20 every two weeks to receive drugs. I was a breath away from breaking point. I knew this was not the life I wanted or had planned for. I need to make massive changes,” he said.

After his ankle healed he took a job working on a construction site, bought a laptop, and tuned into every webinar that he thought would get rid of the negativity that was crowding his world.

A Spiritual Cleansing

“My life seemed to be populated with bad actors who brought nothing but misery. I needed a serious spiritual cleansing and reset. I knew I wanted to make money online and I spent endless hours researching how to change direction to get there,” he said.

He returned to Trinidad for six months where he bathed in a river, ate from trees, and gained the ‘mental equilibrium’ required to learn about himself, online marketing, social media, and advertising. He became a voracious consumer of online courses, webinars, guides, and endless reading content about digital marketing.

He then landed in Miami with $30 in his pocket and started searching for clients. When he was down to his last dollar, he pounded the pavement with one aim; to sign a client. His last call resulted in a catch where a CrossFit business agreed to pay $300 upfront and $200 on delivery for his marketing services.

Shortly after signing his first serious client, Junior watched a webinar by consciousness coach Vishen Lakhiani. It triggered an epiphany that wrenched his self-limiting mindset and turned it into one of abundance and unlimited self-faith.

“From this, I believed that clients would pay me $1,500. How could they believe in me when I didn’t believe in myself? This amazing shift was a game-changer. I secured my first $1,500 client. It was life-defining and I immediately set my intention to develop meaningful relationships and live a better life,” he said.

Scaling Up The Business

Junior scaled his digital marketing business, started looking after himself better, and grew the business to include high end-clients.

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While he was mentoring his friend in affiliate marketing, other requests for mentorship were landing rapidly. One person even showed him their bank statement that had a balance of 13 cents.

“While I was mentoring these people, I realized that some were succeeding with campaigns that were converting, while others were not taking action. I was done helping out for free. People don’t value free and I felt like I was wasting my time,” Junior added.

Junior realized it was time to distill his lifetime of experience, tools, and philosophies into a professional program and he created www.livesotori.com

One of his most influential programs is a two-day live workshop that takes students on a journey that includes a step-by-step guide to starting an online business and working from home, landing page optimization, and his client attraction formula.

Resilience Has Its Own Rewards

LiveSotori’s community is made up of hundreds of supportive entrepreneurs who regularly make five-figure incomes. Dozens of his ‘family’ have quit their dead-end jobs and now make money online from home. Earning $1000 in a single day became the regular norm for most people in his community.

“While many entrepreneurs like to operate solo, we function as a family and pride ourselves on working together. We also have a no BS and ‘No Excuses’ approach. I work with integrity and do not sugarcoat anything. As the founder of LiveSotori, I am there to offer support and training,” he said.

While Junior knows that he was helped by his failures, he believes profoundly in the power of a person’s ability to create their own story.

“Assuming control of your life and taking it in the direction that you desire is an important part of every life. Manage your narrative and rule it. If you fall, you can still write yourself an awesome comeback story. Resilience has its rewards, particularly if you are coming from rock bottom.”

Michelle has been a part of the journey ever since Bigtime Daily started. As a strong learner and passionate writer, she contributes her editing skills for the news agency. She also jots down intellectual pieces from categories such as science and health.

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Lifestyle

Crafting a Greener Glow: Alternative Therapies’ Sustainable Skincare Revolution

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Photo Credit: Alternative Therapies

Byline: Avery Lim

Photo Credit: Alternative Therapies

Sustainability is an ongoing theme in a world that finally answers the environment’s call to action. From toning down single-use plastics to making subtle yet powerful lifestyle changes, modern society means business when it comes to the green revolution.

The skincare industry, in particular, is pitching in by resorting to clean beauty. From Greece to the Netherlands, Amalia Pavlidou stumbled upon a revelation. As she browsed rows of natural products, the idea for Alternative Therapies began to take shape—a skincare line rooted in nature, yet forward-thinking in science.

The Evolution of a Conscious Skincare Movement

As consumers demand more transparency in their beauty routines, the natural and vegan skincare market is booming. Alternative Therapies finds itself at the heart of this eco-conscious shift.

“When we started, it was not just about creating products—it was about driving a movement that would help put the world on track toward healing,” says Amalia Pavlidou. “I wanted to prove that luxury and sustainability can coexist without canceling each other out.”

This philosophy shines through in every detail, from the company’s recyclable glass packaging to its commitment to avoiding harmful chemicals like parabens and sulfates. One of the flagship products, the vitamin C serum, is a true reflection of this concept, blending 2% natural Vitamin C, ferulic acid, and sea-buckthorn to deliver both radiant skin and a clean conscience.

Alternative Therapies, once a small player, has utilized this trend, entering the competitive U.S. market this year. “There is a deep-rooted connection between nature and self-care in Greek culture,” explains Pavlidou. “We are bringing that tradition to the global stage, blending it with progressive science.”

The Rise of Eco-Beauty 

Amalia Pavlidou’s plan for progress in the industry—one where luxury does not compromise ethics—has attracted a growing community of supporters. As Alternative Therapies expands its presence in the U.S., it remains grounded in its mission to redefine beauty standards.

“When I started this, I was hoping to do more than simply build a business—I wanted to build a legacy,” reflects Pavlidou. “Apart from looking good, beauty should be about feeling good and doing good.”

Now the question is not whether the beauty industry will embrace sustainability—it is how quickly it can catch up with pioneers like Alternative Therapies taking the reins. With its commitment to changing the world with mild ingredients, the brand is crafting a greener glow, lighting the way for a more conscious industry. To that effect, it is evident that luxury and beauty can be synonymous.

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