Business
Interested In Commercial Real Estate? Get Started With Rob Finlay’s 5 Keys to First-Time Investments
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Despite being battered through 2020 due to the pandemic, commercial real estate is back and as lucrative and viable as ever. Investor sentiment is sweetening as deal processing time has doubled its rate when compared to last year, and secondary markets are garnering unprecedented attention.
Everyone knew the $10 billion industry wouldn’t stay down forever, but commercial real estate is coming back in a big way that should excite anyone interested in getting in on the action.
For first-time investors looking to expand their portfolio in one of the traditionally most stable markets, it’s helpful to have a few keys handy before you reach the door. One man happy to share the secrets of the industry is Rob Finlay, founder and CEO of Thirty Capital, whose services for years have been the solution for many looking to break into commercial real estate.
1. Identify an Expert
Flying blind is a risky strategy no matter what game you’re playing, and one that can lead to unnecessary disaster. While some might be tempted to forge a path out on their own without outside advice, this kind of thinking can land one in the gutter just as often as it might to the top.
By identifying the experts and weighing their advice appropriately, you can ultimately save yourself both crucial time and money. “We’ve had our fair share of setbacks over the years,” says Finlay.
“But these missteps are precisely what led to our current success. We’ve experienced it all over the years, commercial real estate is a multi-faceted and constantly evolving industry. We are here to help guide our clients towards profitable CRE investments that are based on our robust collective experience rather than just theory and guesswork.”
Having an experienced ally in the field is invaluable, and for those looking to seriously invest, it’s all but essential to first learn the ropes via an industry leader.
2. Rally All Resources
Before making any major moves, it is essential you know exactly what you have at your disposal. This includes everything from your network of experts to credit lines. “A well-defined budget does two main things for any first-time investor,” notes Finlay.
“First, it provides a sense of order to your overall situation and goals. And second — and perhaps most importantly — it allows you to decide whether additional funding is needed or not, based on the best available information at the time. Investing isn’t something to be done half-heartedly, and information is everything in making the best move.”
Organization is key to have a clear understanding of what is within your current reach, and once you have this kind of view, you can then make decisions with confidence.
3. Consider Your Options
Today’s market is a far cry from that of last year and almost an entirely different animal to that of twenty or even ten years ago. There are still traditional apartment rentals and retail spaces, but now there are a plethora of tech-based options that simply didn’t exist in years past.
“When looking at an area of investment,” says Finlay.
“It’s helpful to imagine the variety of ways you could make the location ideally function. What role it fills in the market now, and how this might change over the years. Properties need to be efficient, reliable, and ultimately quite flexible in what it can provide if you truly want it to remain profitable long-term.”
These kinds of thought exercises are helpful in mentally identifying a potential investment’s strengths and weaknesses, and determining the estimated timeline of the investment.
4. Toe Before Foot
Before you build out your commercial real estate empire with multiple properties occupying different roles, it can be helpful to start small. “While we encourage our clients to be aggressive in their research when it comes to actual investing, it’s best to begin with a walk rather than run,” advises Finlay.
“Getting used to the feeling of owning commercial space is a skill in itself, and one that for most requires time. Once you have some experience, then it’s time to branch out, but it’s important to not overwhelm yourself right out of the gate.”
As with any new endeavor, there will inevitably be some growing pains to begin. It’s best to go through these on a smaller scale where the damage is mitigated but the lesson is still learned.
5. Polish and Prepare
Once you have a property or two running to the point where they no longer needs as much direct attention, at that point, it might be time to prepare for the next steps. Polish your current holdings, everything from your website to your internal team.
You should be making regular assessments of your properties’ total cost vs. income, lead generation, and fine-tuning the process as you go until you get a feel for things. With polished systems in place, you are then better prepared for the future.
“We know how intimidating it can be as a first-time investor,” comments Finlay.
“Commercial real estate is a challenging but immensely rewarding investment opportunity. We are here to help people make the most of a historically unique market and substantiate their ambitions in physical spaces.”
Business
September Joy: HomeCare Bosses United®’s Second CareGrowth AI™ Workshop
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Sue and Enock Denis, co-founders of HomeCare Bosses United®, are the top industry-leading pair in the non-medical homecare space. Sue Denis began her journey after leaving the nursing world and jumping with both feet into the homecare industry by founding her own homecare agency. Next, she taught those in her local community and online how to do the same in a private Facebook group she created for the purpose. Now, that group has over 13k members.
She and Enock’s latest venture — the CareGrowth AI™ software developed specifically for homecare agencies — is but the next step in their transformative, inspiring journey, heralding a new era for homecare agencies by turning them into Intelligent HomeCare Agencies™. After their very successful launch event, the Systemize to Scale With AI Workshop, Sue and Enock are back with an encore for those who missed the first one — or those who want more HomeCare Boss magic!
The 2nd Launch Event: Systemize to Scale With AI Workshop
Scheduled from September 8-12, 2024, at 8 PM EST each day, the Systemize to Scale With AI Encore will introduce CareGrowth AI™ to the next wave of attendees. The five-day virtual event revolutionizes how homecare agencies operate, offering insights and tools to streamline operations, reduce errors, and enhance efficiency.
“We’re not just offering another software; we’re helping agencies transform into Intelligent Homecare Agencies,” Enock explains. “With AI, these agencies can become more efficient, productive, and ultimately more profitable.”
So true. Intelligent Homecare Agencies™ that implement the software harness the power of AI to elevate their operations, making them more efficient, productive, and capable of delivering higher quality care and achieving greater profitability.
A Community-Centric Approach
With nearly 13,000 members in their private Facebook group, HomeCare Bosses United® has created a robust community of homecare professionals. Its supportive network is a cornerstone of the organization, offering courses, consulting, and a thriving online space where members can share experiences and learn from one another.
“Community is the backbone of our success,” Sue shares. “It’s incredible to see agency owners support each other and grow together.”
Core Values Driving Success
At the heart of HomeCare Bosses United® lies a set of core values: Empowerment, innovation, community, integrity, excellence, and faith. These principles guide their mission and shape their approach to business, ensuring that each agency owner feels equipped to navigate the industry’s challenges.
“Empowerment is key,” says Sue. “We want agency owners to feel confident and capable, knowing they have the power to succeed.”
Innovation is another critical aspect of their work. With the launch of CareGrowth AI™, the Denises are setting new standards in the industry, paving the way for homecare agencies to become part of the Intelligent Homecare Agency™ category.
“With CareGrowth AI, we’re keeping up with the AI revolution… by leading it!” Enock emphasizes.
Integrity and Faith: The Foundation
Honesty, transparency, and ethical practices are fundamental to HomeCare Bosses United®’s business model. Enock and Sue’s commitment to integrity ensures that clients receive honest and transparent guidance, fostering trust and reliability.
Their faith also plays a pivotal role in their business philosophy.
“Our faith is at the center of our business,” Enock says. “It guides us and gives us strength, helping us make a positive impact in the lives of others.”
Looking Ahead
As HomeCare Bosses United® continues to grow, their mission remains steadfast: To help homecare agency owners thrive. Through their comprehensive support platform, they provide the tools, knowledge, and community needed to start, grow, and scale homecare businesses.
The upcoming Systemize to Scale With AI Encore is an opportunity for homecare professionals to join this journey and embrace the future of the industry. Registration is available at https://CareGrowthAI.com for just $37, including access to the live workshop and the exclusive HomeCare Bosses United® community.
About HomeCare Bosses United®
HomeCare Bosses United® helps you grow your homecare agency, impact the world, and live life on your terms. Co-founded by Enock and Sue Denis, the company offers courses, consulting, and live events for homecare agency owners at every stage of their journey. Their mission is to simplify the process of starting, growing, and scaling homecare agencies, providing the tools and support needed for success, including their revolutionary CareGrowth AI™ solution. For more information, visit: https://CareGrowth AI.com and https://homecarebossesunited.com
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