Lifestyle
Instagram Tips For Great Results from Social Shaft

If you craft your content thoughtfully and create the content based on your target audience’s interest, then you have a good Instagram marketing strategy. You can use the same strategy to grow the Instagram account of your business. It is essential to use a great strategy. If you do not have a great strategy, you might never see any results.
As with any social media platform, it takes lots of effort and time to see great results with Instagram marketing. Fortunately, unlike other social media platforms, Instagram has a 4 times higher engagement rate. Therefore, you can use Instagram to target mobile users and get your posts seen.
One of the easiest ways of getting traction on Instagram is by buying 1000 likes. You can even use a discount to purchase the 1000 likes visit Socialshaft.com.
Here are the top tips for captivating your target audience and driving more engagement using an Instagram page:
1. Be Consistent
Even though so many brands post two to three Instagram posts every day, there is no correct number for doing this. You can align your posting schedule to your goals.
It is important to post new content consistently. Post story-driven and compelling posts. If you cannot create enough content, ask your followers to submit their photos. You can post the content of your followers. You can even share the behind-the-scene photos.
You can publish short videos on Instagram Stories. Instagram allows its users to upload 15-second videos. However, you can cut your long videos into 15-second clips. It is essential to post content on Instagram consistently.
2. Use Giveaways
You can use giveaways to build a community on Instagram. For instance, you can ask your customers to use your products to shot the best pictures. You will give a prize to the person with the best pictures.
If you have loyal customers, you can give them a special promo code. If you give your customers and followers prizes, they will thank you for the prizes. In fact, they are more likely to share your posts and tag some of their friends if you ask them.
You can even ask them to share your Instagram posts to enter your contests and giveaways.
3. Work with Influencers
It is more effective to use influencer marketing on Instagram. The top influencers have a huge following on Instagram. You can work with these influencers.
They can help you get more Instagram followers and grow your customer base. You can even post the content of your influencer on your Instagram page. The followers of the influencer will look at your account. They are more likely to follow you.
Influencers can also use their videos and photos to promote some of your products. However, you need to pick the right influencers. Pick the ones who have used your products in the past. They should value your brand. Why? They will be more passionate about promoting your products.
4. Use Hashtags
Use hashtags to build an audience on Instagram. It is easy to use hashtags to build brand awareness. Therefore, use 5 to 11 hashtags in your Instagram posts.
How do you choose the right hashtags? Use industry words and common terms in your niche. Use the right hashtags to increase your engagement and reach. Your hashtags should align with your content.
It is even better to balance the niche-specific and popular hashtags. Use popular hashtags to reach more people. Use niche-specific ones to reach your target audience and ensure your content stays on top of the search results for longer.
5. Keep a Fresh Profile Link
You can put a link on your bio to drive traffic to your website. Therefore, use Bitly for the links you post in your bio. It is easy to use Bitly to track the traffic coming from Instagram. It is better to create a branded domain for your Bitlinks. This can help you add polish and improve engagement.
If you love to rotate your profile link, you may want to upgrade to Bitly Enterprise. You can use it to redirect the link to a new website address. You do not even have to change your profile’s link. Therefore, it is easy to use Bitly Enterprise to track new campaigns and update them.
6. Engagement
It is not enough to respond to your comments. You need to comment and even share other posts. If you are engaging with the posts in your industry, you are more likely to reach more people.
Remember, it can take time to see results. Therefore, do not give up quickly. If you get a chance to connect with people in your industry, do not ignore it. You need to build relationships with people.
If you really want to be successful with Instagram marketing, then you need to learn more on how to use great visuals to drive social ROI.
Lifestyle
Powerful Corporate Gifting Strategies to Build and Strengthen Business Partnerships

If you want to build and strengthen business partnerships with your clients and top investors, there are a few key steps you must take. One essential strategy is corporate gifting. This simple act goes beyond building a partnership. It will also increase your customer retention rate and promote your business even beyond the shore of your country.
But before you consider gifting any item, there are some strategies to put in place. This will ensure your gift makes a lasting impression and resonates well with your clients. Below are powerful corporate gifting strategies to build and strengthen business partnerships with your clients and top investors.
Choose a Personalized Item
Rather than choosing an ordinary gift for your clients and investors, opt for a personalized item. Customised corporate gifts such as T-shirts, coffee mugs, and bags create a stronger emotional connection than generic gifts. They also leave a more lasting impression than most other gift types.
Imagine how investors and your clients will feel when you beautifully inscribe their image or favorite quotes on a T-shirt. Of course, they will feel valued, appreciated, and ready to invest more in your business.
Consider Their Culture and Background
As an entrepreneur, it’s essential to be culturally competent and sensitive. Your gifts should resonate with your clients’ and investors’ cultural backgrounds. Otherwise, they may be quickly discarded or overlooked. If your investors and audience are predominantly of Black heritage, consider giving them a custom T-shirt featuring a map of Africa or inspirational quotes from iconic Black leaders.
Their religious beliefs are also important. Specific religions may find some images or symbols inappropriate. For instance, if you’re giving a gift to a Muslim investor, avoid designs that include images like pigs, as they are considered offensive in Islamic culture.
Consider a Functional Gift
You should also consider the gift’s functionality. A gift that can be used every day will be more valuable than an impractical one. Even if the gift is expensive but doesn’t have any functional purpose, it won’t serve the purpose it was intended for.
Instead of purely sentimental keepsakes or abstract gifts, consider practical items like pens, notebooks, backpacks, coffee mugs, umbrellas, or water bottles. Just make sure the gift is well-designed and features your brand logo and identity. This not only increases brand visibility but also helps strengthen the connection between you and your investors.
Tie it to a story
Tie your gifts to a story to make them more memorable and emotionally meaningful. For example, if during your business’s early days, your employees always worked tirelessly day and night, you could opt for a custom hourglass. Clients and investors who receive such a gift will appreciate your business’s journey of patience and perseverance.
Offer Quality Gifts
Gifts given to investors or clients who have significantly contributed to your business growth should reflect their value. They shouldn’t be cheap or low-grade items. The gift doesn’t have to be trendy or widely popular, but it should come from a reputable and high-end brand. This will give your gift more credibility. Besides, the recipients will feel comfortable to use the gift among their colleagues.
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