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Instagram Star Simonetta Lein Uses Her Influence to Inspire

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The Simonetta Lein Literacy Award For Children in Nigeria

There is a growing trend: social media influencers and public figure who use their platform to empower and better society backing important causes. Simonetta Lein, considered as one of the top social media Influencers in the world, often is a true leader for this trend. Founder of The Wishwall Foundation, Lein aims to make meaningful wishes come true . When “I read To Live Initiative” wrote her about supporting education in Nigeria, Simonetta knew she needed to step up to improve the level of literacy in Nigeria; ensuring the achievement of the United Nations sustainable development targets of Quality Education.

There is an increase in the level of illiteracy in Nigeria; this has also contributed to the numbers of children out of school in Nigeria. Over the years, these challenges continue to linger considering the societal challenge of insecurity and increased rate of unemployment in Nigeria, the responsibility to protect lives and property of theNigerian people are the responsibility of government, notwithstanding, efforts of private persons, civil societies and international interventions are also critical in addressing these societal challenge.

Simonetta Lein, through The WishWall Foundation, is creating a new hope for children in Nigeria by supporting schools in rural communities, encouraging literacy and numeracy. Being a world- renowned activist, Lein is concretely using her social media network to inspire and change the world by granting meaningful wishes that will have direct and positive impacts on the lives of people globally.

In March 2019, having being contacted by Sule Jacob- Executive Director of iRead To Live Initiative in Nigeria, a non-profit organization made up of young people passionate about education Nigeria, Lein and The Wishwall Foundation supported 100 girls in a rural community with schools bags, sandals, sanitary pads and exercise books. This kind support of Lein served as a morale booster for the girls and has thus kept them in school.

On Thursday, 6th of June 2019, Simonetta Lein in her continuous passion for inspiring and creating a new world full of hope for people, received an Honorary Literacy Award in her name ( The Simonetta Lein Literacy Awards 2019- For Children in Nigeria) in recognition of her support towards Quality and Equitable education. The award created an opportunity for students to receive prizes such as ipads, textbooks, school bags and exercise books to students with outstanding performances during the competition. During the course of the event, contestants were drawn from 45 schools which included private and public schools in Osun State, South West, Nigeria. Over 200 children participated with their teachers.

Simonetta’s efforts are quite laudable and commendable, what she is doing is appreciated and instrumental to the future of these young children in Nigeria. Moreover, she is sending a precise message to the world showing that the efforts of one’s platform can impact an entire community.

The idea of Bigtime Daily landed this engineer cum journalist from a multi-national company to the digital avenue. Matthew brought life to this idea and rendered all that was necessary to create an interactive and attractive platform for the readers. Apart from managing the platform, he also contributes his expertise in business niche.

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Lifestyle

Crafting a Greener Glow: Alternative Therapies’ Sustainable Skincare Revolution

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Photo Credit: Alternative Therapies

Byline: Avery Lim

Photo Credit: Alternative Therapies

Sustainability is an ongoing theme in a world that finally answers the environment’s call to action. From toning down single-use plastics to making subtle yet powerful lifestyle changes, modern society means business when it comes to the green revolution.

The skincare industry, in particular, is pitching in by resorting to clean beauty. From Greece to the Netherlands, Amalia Pavlidou stumbled upon a revelation. As she browsed rows of natural products, the idea for Alternative Therapies began to take shape—a skincare line rooted in nature, yet forward-thinking in science.

The Evolution of a Conscious Skincare Movement

As consumers demand more transparency in their beauty routines, the natural and vegan skincare market is booming. Alternative Therapies finds itself at the heart of this eco-conscious shift.

“When we started, it was not just about creating products—it was about driving a movement that would help put the world on track toward healing,” says Amalia Pavlidou. “I wanted to prove that luxury and sustainability can coexist without canceling each other out.”

This philosophy shines through in every detail, from the company’s recyclable glass packaging to its commitment to avoiding harmful chemicals like parabens and sulfates. One of the flagship products, the vitamin C serum, is a true reflection of this concept, blending 2% natural Vitamin C, ferulic acid, and sea-buckthorn to deliver both radiant skin and a clean conscience.

Alternative Therapies, once a small player, has utilized this trend, entering the competitive U.S. market this year. “There is a deep-rooted connection between nature and self-care in Greek culture,” explains Pavlidou. “We are bringing that tradition to the global stage, blending it with progressive science.”

The Rise of Eco-Beauty 

Amalia Pavlidou’s plan for progress in the industry—one where luxury does not compromise ethics—has attracted a growing community of supporters. As Alternative Therapies expands its presence in the U.S., it remains grounded in its mission to redefine beauty standards.

“When I started this, I was hoping to do more than simply build a business—I wanted to build a legacy,” reflects Pavlidou. “Apart from looking good, beauty should be about feeling good and doing good.”

Now the question is not whether the beauty industry will embrace sustainability—it is how quickly it can catch up with pioneers like Alternative Therapies taking the reins. With its commitment to changing the world with mild ingredients, the brand is crafting a greener glow, lighting the way for a more conscious industry. To that effect, it is evident that luxury and beauty can be synonymous.

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