Lifestyle

In Conversation with Legal Expert Aviva Gordon

Published

4 years ago

July 28, 2021

Gordon Law is one of the few boutique firms to practice business law for small-to-medium sized businesses and their owners in Las Vegas, and one of the only law firms of any size to deliver the right balance of personal attention, aggressive representation, and business expertise.

Beyond helping clients with litigation, guidance, planning, advocacy and other legal needs, Gordon Law helps clients anticipate problems before they occur, and solve small problems before they become big problems. We had a chance to interview Aviva Gordon and this is what she shared up with us.

Talk to us about your law practice. How did it all get started for you and what is the inspiration that drives you the most when it comes to helping small business owners be successful?

As a young lawyer, I learned that the area I could affect the most change was in helping businesses and their owners navigate the legal system to better protect and grow their business. My first mentors encouraged me to try all areas of law. I did a few divorces…I managed a few personal injury cases…but I really found my strength in business law. I am perpetually inspired by the innovation, imagination, drive and outright moxie of business owners. Anytime that I can nurture and encourage that, I will.

If you find one moment in your career that stood out the most to you, perhaps a trial or someone who walked into your office, without mentioning names of course, what would it be and why?

There are many such moments and experiences. However, one that stands out is a case that I litigated for a business in Henderson. I had filed a lawsuit on behalf of the current business owners in relation to a dispute with some of their former partners. The case was very strong, however, it would have taken years and hundreds of thousands of dollars in attorneys’ fees to litigate to conclusion. There was a settlement conference early in the process and we were able to settle it. Although there are many cases in which this occurs for me, this one was memorable in that I knew I stood to gain significantly personally and financially by discouraging the settlement, but it never even crossed my mind. Even though it would have meant years of attorneys’ fees coming my way, I encouraged the client to settle the case early so that the business could put the dispute behind it. The business has since grown exponentially.

What is one of the key milestones for you personally that you have achieved and why is that important to you?

There are so many of these. It may sound trite or cliche, but each time a business has benefited from my efforts is a key milestone for me. It’s a tremendous honor for me to earn and keep the trust of my clients — and I strive to do everything within my expertise and experience to represent them and their interests vigorously.

We notice you’re very involved in the Henderson Chamber of Commerce and also work hard to provide helpful workshops to business owners. What motivates you to give back? What do you hope to accomplish? What do you hope others take from your service?

I live in this community and have raised a family here. Giving back to ensure that our business community thrives; thereby ensuring all aspects of our community thrive, is my obligation as a good citizen. I have certain skills and talents as a lawyer and want to be able to contribute those to my community. I think the workshops are helpful for people considering becoming business owners or are new business owners. There are so many things that a new business needs and often owners don’t know what they don’t know. Helping them to form a strong foundation benefits them and our community as a whole.

Bonus Question:

When you’re not in full on attorney mode, what do you enjoy doing most? What makes you smile? What brings you joy?

I have an amazing husband and three fantastic children. Any moment I am not in attorney mode is dedicated to them. There are a few other things I do that fill my cup of joy up. I love hiking and taking in all of the natural beauty that Southern Nevada has to offer. I am an avid reader – typically fiction. I also find myself enjoying cooking for my family more and more.

Visit Gordon Law: http://gordonlawlv.com

Lifestyle

Powerful Corporate Gifting Strategies to Build and Strengthen Business Partnerships

Published

17 hours ago

April 15, 2025

Michelle Langton

If you want to build and strengthen business partnerships with your clients and top investors, there are a few key steps you must take. One essential strategy is corporate gifting. This simple act goes beyond building a partnership. It will also increase your customer retention rate and promote your business even beyond the shore of your country.

But before you consider gifting any item, there are some strategies to put in place. This will ensure your gift makes a lasting impression and resonates well with your clients. Below are powerful corporate gifting strategies to build and strengthen business partnerships with your clients and top investors.

Choose a Personalized Item

Rather than choosing an ordinary gift for your clients and investors, opt for a personalized item. Customised corporate gifts such as T-shirts, coffee mugs, and bags create a stronger emotional connection than generic gifts. They also leave a more lasting impression than most other gift types.

Imagine how investors and your clients will feel when you beautifully inscribe their image or favorite quotes on a T-shirt. Of course, they will feel valued, appreciated, and ready to invest more in your business.

Consider Their Culture and Background

As an entrepreneur, it’s essential to be culturally competent and sensitive. Your gifts should resonate with your clients’ and investors’ cultural backgrounds. Otherwise, they may be quickly discarded or overlooked. If your investors and audience are predominantly of Black heritage, consider giving them a custom T-shirt featuring a map of Africa or inspirational quotes from iconic Black leaders.

Their religious beliefs are also important. Specific religions may find some images or symbols inappropriate. For instance, if you’re giving a gift to a Muslim investor, avoid designs that include images like pigs, as they are considered offensive in Islamic culture.

Consider a Functional Gift

You should also consider the gift’s functionality. A gift that can be used every day will be more valuable than an impractical one. Even if the gift is expensive but doesn’t have any functional purpose, it won’t serve the purpose it was intended for.

Instead of purely sentimental keepsakes or abstract gifts, consider practical items like pens, notebooks, backpacks, coffee mugs, umbrellas, or water bottles. Just make sure the gift is well-designed and features your brand logo and identity. This not only increases brand visibility but also helps strengthen the connection between you and your investors.

Tie it to a story

Tie your gifts to a story to make them more memorable and emotionally meaningful. For example, if during your business’s early days, your employees always worked tirelessly day and night, you could opt for a custom hourglass. Clients and investors who receive such a gift will appreciate your business’s journey of patience and perseverance.

Offer Quality Gifts

Gifts given to investors or clients who have significantly contributed to your business growth should reflect their value. They shouldn’t be cheap or low-grade items. The gift doesn’t have to be trendy or widely popular, but it should come from a reputable and high-end brand. This will give your gift more credibility. Besides, the recipients will feel comfortable to use the gift among their colleagues.