Business
Ikea is Changing its Branding for Good
Ikea is a global design powerhouse and its popular in various countries. It is a furniture giant that has taken the business by storm. Now, it tweaked something up in its design and it got an improved interface. The interface has 800 languages.
In 2016, Goggle launched the font Noto. Noto spent 5 years in creating a family of typefaces that had 300,000 glyphs and it has 800 languages. And the Latin letters in the typeface family are slimmer and cleaner in look than Ikea’s other Verdana.
This designer furniture brand operates in 422 stores throughout the world and it will have more stores in time too. Also, it needs a typeface that works in all contexts and will represent the brand collectively.
Noto is the most universal typeface on the face of earth. There is a reason behind it and that is computer recognizes its glyphs. If a computer does not recognize a particular character, then the character becomes a box. For example the emoticons you see in your mobile app – whatsapp when you have not updated an app.
Ikea opened in India last year. India has 22 national recognized regional languages. In India, the company wants to use a font that will support a broader range of languages. Similar to Ikea, many other custom furniture brands also went forward with changes in their font to make their brand more recognizable.
The Ikea spokesperson said that- “Our ambition is to make Ikea one of the most loved and trusted brands in the world.”
“We are renewing the Ikea’s visual identity to make it even more recognizable. Today, people experience Ikea in many different places, both physical and digital. We needed to complement and update our visual identity to enable many more people to meet Ikea in a consistent and inspiring way.”
Business
Top 5 Virtual Assistant Companies to Watch in 2025
Running a successful business in today’s fast-paced world requires a sharp focus on growth, strategy, and efficiency. However, managing the day-to-day operations can often become overwhelming. That’s where virtual assistant (VA) companies come into play. These companies specialize in providing skilled professionals who can handle everything from administrative tasks to customer service, marketing, and beyond, allowing entrepreneurs and small business owners to focus on what they do best.
With so many VA companies on the market, choosing the right one can be a challenge. To help you navigate the options, we’ve compiled a list of the top 5 virtual assistant companies to watch in 2025. Whether you’re an entrepreneur, a startup founder, or a busy professional, these companies offer top-tier solutions to meet your needs.
1. Assist World – The Gold Standard in Virtual Assistance
At the top of our list is Assist World, a U.S.-based company renowned for its personalized approach to matching clients with virtual assistants. Assist World goes beyond the typical “one-size-fits-all” model by taking the time to understand your unique needs and connecting you with highly skilled VAs who align perfectly with your business goals.
What Makes Assist World Stand Out?
- Personalized Matching: Assist World matches clients with virtual assistants based on their specific requirements, ensuring the right fit every time.
- Comprehensive Onboarding Process: The company’s seamless onboarding process streamlines communication and ensures VAs hit the ground running.
- Client Success Management: Dedicated client success managers oversee the relationship, providing ongoing support and ensuring smooth operations.
- Flexibility and Scalability: Assist World caters to businesses of all sizes, offering flexible plans that can scale as your business grows.
Who Is It Best For?
Assist World is ideal for entrepreneurs and small-to-medium businesses seeking a reliable, high-quality VA service that delivers consistent results.
Pricing:
Pricing is customized based on your needs, making it accessible for a wide range of budgets. Schedule a free consultation to learn more.
2. Time Etc – Affordable and Efficient
If affordability is your priority, Time Etc is a strong contender. This VA company specializes in administrative tasks and offers services at competitive rates. With a team of experienced professionals, Time Etc focuses on helping clients boost productivity without breaking the bank.
Key Features:
- Dedicated VAs with extensive experience.
- Transparent pricing with no hidden fees.
- Focused primarily on administrative and organizational tasks.
Who Is It Best For?
Time Etc is a great choice for solopreneurs and small businesses looking for cost-effective virtual assistance for basic tasks.
Pricing:
Plans start at $29 per hour, with discounts available for bulk hours.
3. Belay – A Leader in Remote Executive Assistance
For those in need of executive-level support, Belay is a premier option. This company specializes in matching clients with highly skilled remote assistants who can handle complex tasks such as calendar management, bookkeeping, and project coordination.
Key Features:
- Focus on executive and specialized assistance.
- Rigorous vetting process for VAs.
- Excellent client support.
Who Is It Best For?
Belay is ideal for CEOs, executives, and high-level professionals who require top-tier assistance.
Pricing:
Premium services come at a higher price point, starting around $2,000 per month for part-time support (45 hours a month). For 85 hours a month, pricing sits around $3,800.
4. MyOutDesk – Virtual Assistants for Real Estate
Real estate professionals, take note: MyOutDesk is the go-to VA service for your industry. Specializing in real estate operations, MyOutDesk provides skilled VAs who can handle lead generation, transaction coordination, and CRM management.
Key Features:
- Expertise in real estate processes.
- Comprehensive training programs for VAs.
- Proven track record with top real estate agents.
Who Is It Best For?
Realtors, brokers, and real estate teams looking to streamline their operations and focus on closing deals.
Pricing:
Pricing starts at $1,750 per month for full-time assistants.
5. Boldly – Premium Virtual Assistant Services
If you’re looking for high-quality, premium VA services, Boldly is worth considering. This company offers subscription-based plans that provide access to experienced VAs skilled in a variety of disciplines, including marketing, customer service, and project management.
Key Features:
- Highly experienced professionals.
- Flexible subscription plans.
- Focus on long-term client relationships.
Who Is It Best For?
Businesses and individuals willing to invest in premium services for comprehensive support.
Pricing:
Plans start at $39 per hour, with monthly subscriptions available.
How to Choose the Right Virtual Assistant Company
When selecting a VA company, consider the following factors:
- Your Business Needs: Identify the tasks you want to delegate and choose a company that specializes in those areas.
- Budget: Assess how much you’re willing to invest in virtual assistance and find a provider that aligns with your budget.
- Flexibility: Look for companies that offer scalable plans to grow with your business.
- Support: Choose a company with excellent client support to ensure smooth communication and problem resolution.
Why Assist World Is the #1 Choice
While all the companies on this list offer excellent services, Assist World stands out for its personalized approach, exceptional client success management, and flexible solutions, and most importantly, their fair pricing. At Assist World, prices generally fall between $1,500 – $2,000 a month for a full-time dedicated executive assistant. With a proven track record of helping businesses thrive, Assist World is the ultimate partner for entrepreneurs and small businesses ready to scale efficiently and effectively.
Ready to take your business to the next level? Schedule a free consultation with Assist World today and discover the difference a high-quality virtual assistant can make.
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